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What happens when all information is free, freely available, to anyone, at anytime and from anywhere?

With telecommunications, mobile devices, and ubiquitous networks, technology is making this a reality from San Francisco, CA to London, England. But,...

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Enterprise 1.0 versus 2.0

While the differences between Enterprise 1.0 and 2.0 are grey at best, we can attempt to draw some segmentation by reviewing the high level characteristics.  The following table provides a side by side comparison of these technologies.

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Enterprise 2.0 Vision

One of the missing components of most implementations of Collaborative and Social Software is the responsibility for the success or failure of the effort. That sounds a bit harsh, but regularly, I fail see the components of a vision, mission, met...

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What happens when the consumption of products increase the value?

Suppose I go online and order a brand new F-150 pickup truck. Everyone in Georgia has a pickup truck; it’s a state law. The price, including all of the additions, is around $30,000. I drive that truck one mile down the road, now what is the val...

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Four Types of Opportunities

When implementing collaborative or social applications within the enterprise, four scenarios emerge where you can provide service.

Education Opportunity: A customer has never heard of collaborative or social software, what...

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Another Review of Enterprise 2.0

By now you have probably heard of Web 2.0 and all of the hype surrounding the next evolution of web technology. The impact on our culture is unmistakable with the advent of Weblogs, Wikis, and many other social applications. While Web 2.0 has be...

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Enterprise 2.0 Wager

From one of my previous posts, I made reference to how odd it is that we spend over 90% of our time talking about something that will only have a 10% impact on your implementation; namely, tool selection. Take wikis for example, you have several ...

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Not Engaged; Three Barriers to Consider

Within the collaborative space we can classify customers into those that have been engaged and those that have not. Let’s first look at the ones that have not engaged your Enterprise 2.0 effort. We can classify these users into the three differe...

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Enterprise 2.0 Customer; I was Wrong

A couple days ago, I posted that there were two types of Enterprise 2.0 customers or opportunities. I was wrong, dead wrong. The “engaged” and the “not engaged” left out the group that is currently “being engaged”. How silly of me to forget tha...

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That's Not Good Enough...

You have to be better than YouTube, MySpace and Wikipedia. If you take the average contributor rate in these organizations, as compared to the reader population, you will get some number around 0.16%. No, that’s not 16%, it is around a tenth of on...

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Fifteen Uses of Collaborative Solutions

1. Intranet Replacement; Open Access and Collaborative. An easy win…
2. Lightweight Document Management
3. Shared Space for Meetings; Sharing Agendas, Deliverables, Times, and Attendees
4. Team / Group Collaboration
5. Sh...

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Fifteen Uses of RSS in the Enterprise

1. Announcing Company News and Events
2. Product and Release Notifications
3. Job Openings and Organizational Changes
4. Employee Discounts and Reward Programs
5. Documentation Updates
6. New Shared Content within Soc...

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Prosumers in Enterprise 2.0? Not yet...

The IT Innovator Don Tapscott suggested a term “Prosumer” to describe the blurring gap between the producer and consumer of a product or service. On the surface, this sounds like an important discovery and it is in the outside world. Clearly, or...

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15 Ways to Professionally Brand You

Tom Peters published on this topic in his 1997 Fast Company Article called “A Brand Called You”. The essence of Mr. Peters message is that you are in charge of your brand and that all of us can own some part of the market. Everyone can learn, and...

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Web 2.0 Creates Endless Micro-Markets

In Web 1.0 organizations defined who the winners and losers were going to be. They defined the rules of play, rules of engagement, and framework of the eco-system. Standard products, delivered globally, and manufactured in mass. The soft drink ...

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Enterprise 2.0: Find the Influencers…

Once commented how I transformed Metadata into a principle architecture within the enterprise. The question revolved around how I convinced 100 architects to accept this new way of thinking? Truth be told, I didn’t have to convince 100, only 2. ...

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American Express and Web 2.0

American Express is diving into...

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Enterprise 2.0 Slideshow

Great Job on defining the new productive worker within Enterprise 2.0. Last year, we spent quite a bit of time taking a long look at what is takes to compete in the next 20 years as a high performing information worker. The advent of Web 2.0 and...

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Best Blog Designs

There really isn’t much out there talking about the best Weblog designs, so here are 10 that definitely make the grade in their simplicity, design, and creativity. Plenty of great ideas that you can walk away with.

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Fifteen Emotional Needs for the Enterprise 2.0 Employee

1. The need to be in Perceived Control of their Environment
2. The need to get Connected
3. The need to Promotes ones Knowledge and Experience
4. The need to Level the Playing Field
5. The need to Contribute to the Knowledg...

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The Tipping Point of Enterprise 2.0

They call it the tipping point which a phrase popularized by Malcom Gladwells’s book called The Tipping Point. In social terms, a tipping point is the event where a previously rare phenomenon becomes rapid and dramatically more common to the end ...

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The Enterprise 2.0 Experience

I make no apologies for being a rabid fan of the “The Experience Economy” book written by Pine and Gilmore. The insigh...

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Social Computing Magazine Picks Up Collaborage

Excellent. Social Computing Magazine has picked up one of the Blog Posts here on Collaborage. This is an excellent advancement since it indicates that people are interested in actual case studies and real world experience. One of the basic thin...

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Enterprise 2.0 Conference Material

Here are a couple of interesting items from the Enterprise 2.0 conference held in Boston, MA. which was held this week. First, is Ross Mayfield’s interactive notes from the How to Build an Enterprise 2.0 Platform Employees Will Use session. Very...

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Web 2.0 IQ Test; Arrrggghhhhhhhhh.

Please tell me someone didn’t put together an IQ test on Web 2.0 that reflects nothing but the pure technology view. Here is what the author says about you base...

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Quick ROI for Enterprise 2.0

Everyone one wants a Return on Investment model for collaboration and social software. Just to let you know, there are hundreds of such models out there for traditional information technology type programs. One quick ROI is to replace business u...

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Fifteen Things an Enterprise 2.0 Leader Must Do

1. Show Up. Leaders show up and engage the program. True leaders don’t sit 1,000 miles away issuing commands without understan...

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Information Experience Economy

Recently, Joseph Pine and I exchanged emails which always make me think beyond the obvious. He and his co-author make you re-think the basic ideas of value creation. While I think I am late to the ...

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What Happens When Web 2.0 Evolves

An updated version of "What Happens When" has been posted on Slideshare. Added eight more examples of companies gaining a strategic advantage using Web 2.0.

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Blame Henry Ford for this...

Henry Ford did something interesting way back when. He overpaid the employee; 2-3 times the average wage for the time (Five Dollars a Day...

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Where are you in Implementing Enterprise 2.0

That’s a good question that many of us are afraid or unable to answer. That being said, I’ll propose one methodology for analyzing this question. I think it’s fair to say that the majority of the organization rides together, like a swarm of bees...

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Fifteen Wiki Metrics That I would Like to See

1. Wiki Page Count
2. Page Update Chart with Quantity on the top and Age on the bottom
3. Number of Page Views Day, Week and Month Continue reading "Fifteen Wiki Metrics That I would Like to See" »


Act Now, Mass Adoption is Coming

Remember the old days when people were selling domain names for millions of dollars? How much did http://www.cookies.com go for? I actually sol...

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Are We Ready for Enterprise 2.0

Will Enterprise 2.0 do more harm than good? The obvious answer is no but management has a way of screwing things up. With the advancements in technology and a little elbow grease, we are now able to deliver executive dashboards with up to the mi...

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Enterprise 2.0 is About Innovation

We have two paths of organization and corporate strategy in our world and they rarely seem to co-exist. You innovate, create, and destroy your old business before anyone else can. This will force you to think outside of the box and realize that ...

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Business Transformations

There are many examples of organizations that have been completely transformed themselves over the past few years; none as much as the photography industry. Just about every component of the ecosystem has been transformed or been reinvented. Not...

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I am Change, You are Irrelevant

Last month, I posted a quote from Eric Shinseki “"If you don't like change, you're going to like irrelevance even less" which sums up the basic message of Enterprise 2.0. The one thing I forgot to do is to introduce myself; I am change.

I...

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Cost Center or Revenue Generator?

How are you going to run your Social Software program; as a cost center or a revenue generating program? No, you can’t cop out and say both. At the end of the day, you need to pick on or the other. If you choose cost center then you need to foc...

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When Knowledge was Shared

Driving through rural Georgia is always interesting as it brings back emotions of nostalgia with scenes of the past. You can hardly pass through a town without being reminded of life 50 years ago. There is always an old church located just on th...

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Web 2.0 Book: Trademark 2.0

Globalization has taken on a whole new definition and meaning since 1999 when only a few organizations sent work overseas during the Y2k...

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You Need a Champion

Over the years, our organization has deployed almost 35 knowledge stores including the Metadata Repository that won us several industry awards. O...

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We are not prepared for 2.0!

According to the US Department of Labor, we will need to retrain 75% of the workforce in new technology and new methods of doing business. 80% of all jobs will require some form of post secondary education by 2015. The time of abundant resources ...

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Coase’s Law and Enterprise 2.0

One of the things that seems to undisputable is that the productivity of the enterprise continues to increase year by year. The basic reason for this is the reduction of interaction and transaction costs within different organizations. Nobel Pri...

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New Business Model: Enterprise 2.0

With apologies to David Coverdale, “Here I go again”. The problem with organizations today is that they are built upon vertical, top down hierarchal structures. This may make it easier to merge large organizations but can create havoc in buildin...

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Marketing Enterprise 2.0: Part 1

As mentioned in earlier posts that awareness and education are two of the most important hurdles to overcome when deploying Collaborative Software in the enterprise. This weblog entry is the first of four entries on ways that you can communicate ...

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Web 2.0 University

Wow, this look interesting. A Web 2.0 Bootcamp focusing on 7 major patterns of Web 2.0 applications, the structure and business models of Web 2.0, and how Web 2.0 concepts are applied directly to the design and development of online products and ...

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Review of Trademark 2.0

The first review of "Trademark 2.0: Defining Your value in a Web 2.0 World" has come in and it's not bad at all. Thanks to Daragh O'Brien for his kind comments.

He has recently published ...

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Education Channel: Part 2

This is the second post in a series focusing on how to get the message out to the user community. This channel focuses on how to educate people on the collaborative solution or offering. Here is a link to the first post focusing on the Continue reading "Education Channel: Part 2" »


Serious Business: Web 2.0 goes Corporate

The Economist Intelligence Unit has released a report entitled “Serious Business: Web 2.0 goes Corporate”. The research polled 40...

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iStockPhoto Use of Social Tagging

As you can tell, Collaborage went under the knife over the week to get a new look and feel. Since Web 2.0 is the perpetual beta environment, it makes sense to rebuilt my weblog every now and then. Anyway, I was looking for an interesting photo t...

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Customers Revolt

I had the opportunity to speak to a C-level executive at another company about Collaborative Solutions and in particular, Sharepoint. For two years, his IT experts were telling him that Sharepoint didn’t scale, wasn’t reliable, extensible, or man...

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Enterprise 2.0 Equals Politics

Last week an “Enterprise 2.0” consultant called to chat about what he could to for me and my enterprise. I don’t really think he did his homework to know who he was talking to but I enjoyed his 15 minute overview of Web 2.0 within the organizatio...

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Bank Failure? So What…

With mortgage companies dropping like flies (i.e. Aegis), a bank failure seems like a small deal. Especially when the total expected loss is only $750,000. What makes this blog worthy is that the bank is a virtual bank in Second Life. Remember ...

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Technorati Authority and Rating

Ok, some of us have way too much time on our hands, but… I reviewed technorati this evening some more to see what I could garner from the ranking and authority ratings. Remember, they track over 70 million weblogs so these numbers are amazing. I...

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SharePoint and Social Software

After my fifth phone call and email on this topic, I think it’s time to create an informative post on a confusing topic. Can Sharepoint and Social Software exist in the same environment or must you choose one or the other. The first step in answ...

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Eleven Enterprise 2.0 Case Study Articles

Here are 11 Enterprise Case Studies found on the web. The details vary by author but most can give you some good ideas on your implementation. Also, don’t forget the ones being collected by the Continue reading "Eleven Enterprise 2.0 Case Study Articles" »


Replication in Months, Not Years

Have to seen this month’s issue of Popular Science? The lead article discusses how China has gotten to point where they can reverse engineer just about any product. Before, we go there let’s review the Enterprise 0.0 model for innovation protect...

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Crying Uncle in Enterprise 2.0

Folks might be wondering why I haven’t posted as much over the past few weeks as I did in the prior months. Perhaps, I have run out of things to say about Collaboration, Sharepoint, or Social Software. Well, that clearly isn’t the case but I do ...

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RIP: Marketing 101

Marketing as we know it is dead. Like much of our world, technology has fundamentally altered the way in which products, services, and solutions are marketed, branded, and sold. If you recall from your Marketing 101 class, the basic principles a...

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Web 2.0 Book Chapter Overview

Here are the chapter highlights for Trademark 2.0 which is now available on Amazon.com.

h...

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Web 2.0 / Enterprise 2.0 Overview Available

I am making my Web 2.0 overview available online at http://ww.rtodd.com. Chapter three ( Continue reading "Web 2.0 / Enterprise 2.0 Overview Available" »


Beware of the Ignorant Antagonist

What do the following companies have in common: IBM, Levis Strauss, Kodak, Zenith, Firestone, Timex, Nestle, US Steel, Polaroid, and Sears? Answer: they all owned or lead their industries during my generation. Take IBM, many people will say they ...

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The Collaborative Bakery

I am still stuck on the differences between Communication, Coordination, Cooperation and Collaboration. I need an analogy to use to demonstrate what it means when two disparate teams actually collaborate together. Imagine Main Street in some lit...

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Marketing Enterprise 2.0

One of the topics that really doesn’t get much discussion are the concepts of marketing and branding within the Enterprise 2.0 space. I don’t really want to spend time on dwelling on the basic definitions or utility of this type of effort. I wou...

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Business Model 2.0

Regardless of your position, role, responsibility, there is one thing that you can be sure of in our environment. You are part of one or more business models within the enterprise. The bottom line is that all of us provide some form of service to ...

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Eight Ways to Build Collaborative Team

This months, the Harvard Business Review published an excellent article discussing the right conditions where collaboration can flourish. In large organizations, where the workforce is distributed, there are certain elements that need to be in pla...

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Was New York City 2.0

The one thing I learned last week in New York City is that you do not cross the Hudson River unless your horn works. The horn is basically an indicator that I am going to go through that intersection regardless if you are standing there or not. ...

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P&G Web 2.0 Success Story

Proctor and Gamble had a Research and Development (R&D) team of over 9,000 employees. While they produced some legendary products, the CEO declared that they were not doing enough and with a success rate less than 20%, one could see why. He declar...

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250 Authors; Does Open Source Work in Publishing

We have seen open source communities work in Software (Linux, Apache) and we have seen open communities work in online environments (Wikipedia). We have also seen how open communities work in the business environment (P&G) but, have we seen this...

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The Business Value of Blogging

IBM has published an interesting newsletter focusing on the business landscape for blogging. The article discusses the impact blogging has and reality that Social Software is part of our life and a leading source of information. Ed Brill who run...

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Career Development in 10 Questions

1. What three new skills did you learn that are marketable in the current environment?
2. Name three people you met that will, have or are impacting your career?
3. Name three innovations that you implemented, designed or patented this...

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Tom Peters Wiki

Examples of Wikis are a tad harder to locate as opposed to Weblogs, RSS, and other forms of Web 2.0 applications. Other than Wikipedia, Disney’s Family Wiki, and several health oriented, the wiki success stories are limited. That being said, Tom...

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Busines Value of Enterprise 2.0

Putting together some slides some slides for an upcoming conference, I started to put some thought into the elusive Business Value of Enterprise 2.0. After doing this for the past 4 years, locating examples of business value isn’t really that har...

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Change is Coming

Watching the news coverage last night of the election, I was intrigued by one particular segment that talked about how, despite unemployment and interest rates being historically low, we seem to be concerned with the economy. The analyst provided...

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80% Failure Rate

Recently, CIO magazine published an article on Collaborative and Social Software. One comment made me think a new was that 80% of implementations fail. I think I am going to disagree with that statement by adding my experience. Only about 40% o...

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Web 2.0 Integration Model

When researchers speak of Web 2.0 applications, they tend to focus on the technology aspects of the environment. For example, YouTube, Flickr, and Wikipedia are usually proposed as working success stories of Web 2.0. Each of these examples, foc...

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Delta's Impact in World 2.0

The interesting news here in Atlanta is Delta offering to buy 30,000 employees which amounts to almost 50% of the staff. Included in the announcement, was a reduction of 5% of airline services. This would seem to indicate that you can cut 50% of...

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Starting to get LinkedIn

A couple of months ago, I was cleaning out the desk at home and came across an interesting tool we used to stay connected at work. It was the departmental phone list that was printed off in 5pt text and reduced to a fold up that could easily fit ...

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3 Months in LinkedIn

About 2-3 Months ago, I decided to make Linkedin a priority of my professional development program. I would say before that, I was in the environment but not really actively engaged in the process. To put it in simple terms, I got busy. I start...

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Why I Suck at Blogging...

While I may not the world's worst blogger, here is a list of the things I do wrong.

1. Don't Post Enough: Let's face it with a job, publishing, research, a family, and a partridge in a pear tree; I simply don't have the time to sit down an...

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IBM's Social Networking Commercial

Have you seen the new IBM commercial on Social Networking? The scene opens up with a twenty-something pounding away on his key board when an executive type person walks in asks what he is doing. He responds "Social Networking, I have 200 friends ...

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Globalization 3.0 and You

I was rereading The World is Flat by Thomas Friedman and I reminded myself how far we have come with this Globalization 3.0. Recall, that Globalization 1.0 was focused on a country's dominating the gl...

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Career Advice 08

Great presentation and thoughts garnered from Dan Pink's new book. I loved the three cricle diagram since it is the same one I used years ago in my book Continue reading "Career Advice 08" »


Web 2.0 Electronic Identity

It doesn't seem that long ago when personal web sites could be created to represent ones area of interest, accomplishments, or even services. This was a giant leap from the traditional resume or CV which had to be sent with email. I have had Continue reading "Web 2.0 Electronic Identity" »


DIG Conference Thoughts

I truly enjoyed Dr. McAfee's session at the DIG Conference and his in-depth knowledge of the Enterprise space...

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Barriers to Enterprise 2.0 Adoption

Here are a few barriers and issues related to Enterprise 2.0 adoption.

Awareness: Basic knowledge of the existence, availability, and reliability


Enterprise 2.0 Blueprint

I have to admit that I am more of a visual person. I like to see all of the pieces put together in order to get an idea of what I am looking at and how I might be able to utilize it. After a couple of weeks, I put this model together to pull to...

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Micro-Business Processes

Dr. Muhammad Yunus won the Nobel Peace Prize for developing his Micro-Lending practice and the creation of the Grameen Bank. The idea is fairy simply in that his company would setup an environment where extremely poor people would be able to ge...

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AT&T Moves HQ to Dallas, TX

Last week, AT&T announced that they are going to move the corporate headquarters from San Antonio to Dallas, TX. This seems like it would be big news; a fortune 10 company moving to a new location. Can you imagine Ford moving his Green River pla...

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KM Approaching Zero Cost

The field of knowledge management seems to have been around for a very long time. Most of the experts in the field break down the components of knowledge management to the following.

1. Acquiring Information
2. Organizing Informatio...

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Web 2.0 Has a Dark Side

There is a dark side to Web 2.0 technologies. Like its predecessor Web 1.0, this technology transformation will alter the fabric of how business gets done. I was watching the Antique Road Show last week and one of the hosts made an interesting c...

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2008 Business and Technology Trends

Business and technology folks enjoy learning about the current trends and drivers toward transformation. Business leaders do it in order to create strategies for the future direction of the business and we, as technologists, do it because talkin...

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SoCon09: Southeast Conference on Social Media

Coming up in February, the Southeast Conference on Social Media will be held at Kennesaw State University. Personally, I didn't attend last years conference but I think I am going to try to take in the Saturday sessions. From the web site... Continue reading "SoCon09: Southeast Conference on Social Media" »


Social Media Predictions: 2009

Here are a few slide decks on SlideShare about the future of Social Web.

Roundtable Event: The Future of the Social Web
Continue reading "Social Media Predictions: 2009" »


SoCon09 Thoughts and Comments

This weekend I had the opportunity to attend the SoCon09 Conference at Kennesaw State University. To be fair, they called this an "Un-Conference" versus conference to distinguish it from other Social Web conf...

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Free Career Management Advice Book

As everyone knows, we are in a terrible economic environment that is seeing 600,000 jobs lost on a monthly basis. Even those that have a job ...

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