Welcome to the Red Herring Club
Animal Planet is a great resource of business metaphors and last night had a great show on Dolphins. One of their favorite foods is herring which forms a giant ball when attacked. The thinking is that if they come together, they will appear to b...
Enterprise 2.0 Vision
One of the missing components of most implementations of Collaborative and Social Software is the responsibility for the success or failure of the effort. That sounds a bit harsh, but regularly, I fail see the components of a vision, mission, met...
What happens when the consumption of products increase the value?
Suppose I go online and order a brand new F-150 pickup truck. Everyone in Georgia has a pickup truck; it’s a state law. The price, including all of the additions, is around $30,000. I drive that truck one mile down the road, now what is the val...
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Four Types of Opportunities
When implementing collaborative or social applications within the enterprise, four scenarios emerge where you can provide service.
Education Opportunity: A customer has never heard of collaborative or social software, what...
Another Review of Enterprise 2.0
By now you have probably heard of Web 2.0 and all of the hype surrounding the next evolution of web technology. The impact on our culture is unmistakable with the advent of Weblogs, Wikis, and many other social applications. While Web 2.0 has be...
Enterprise 2.0 Wager
From one of my previous posts, I made reference to how odd it is that we spend over 90% of our time talking about something that will only have a 10% impact on your implementation; namely, tool selection. Take wikis for example, you have several ...
Not Engaged; Three Barriers to Consider
Within the collaborative space we can classify customers into those that have been engaged and those that have not. Let’s first look at the ones that have not engaged your Enterprise 2.0 effort. We can classify these users into the three differe...
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Enterprise 2.0 Customer; I was Wrong
A couple days ago, I posted that there were two types of Enterprise 2.0 customers or opportunities. I was wrong, dead wrong. The “engaged” and the “not engaged” left out the group that is currently “being engaged”. How silly of me to forget tha...
Fifteen Uses of a Corporate Wiki
1. Collecting Business and Technical Requirements
2. Corporate Dictionary
3. Meeting Agendas, Notes, Attendees, and Attachments
4. Organizational and Professional Biography
5. Status Reporting (Project, Personal, Program, D...
Fifteen Uses of a Corporate Blog
1. Executive Communications
2. Project Status Reporting
3. Sharing Knowledge and Professional Expertise
4. Gathering Collective Intelligence (Marketing Campaign)
5. Sharing Experiences; Vendor, Partner, or Product
6. ...
That's Not Good Enough...
You have to be better than YouTube, MySpace and Wikipedia. If you take the average contributor rate in these organizations, as compared to the reader population, you will get some number around 0.16%. No, that’s not 16%, it is around a tenth of on...
Fifteen Uses of Collaborative Solutions
1. Intranet Replacement; Open Access and Collaborative. An easy win…
2. Lightweight Document Management
3. Shared Space for Meetings; Sharing Agendas, Deliverables, Times, and Attendees
4. Team / Group Collaboration
5. Sh...
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Fifteen Uses of RSS in the Enterprise
1. Announcing Company News and Events
2. Product and Release Notifications
3. Job Openings and Organizational Changes
4. Employee Discounts and Reward Programs
5. Documentation Updates
6. New Shared Content within Soc...
Prosumers in Enterprise 2.0? Not yet...
The IT Innovator Don Tapscott suggested a term “Prosumer” to describe the blurring gap between the producer and consumer of a product or service. On the surface, this sounds like an important discovery and it is in the outside world. Clearly, or...
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Fifteen Ways to Market Enterprise 2.0 Applications
1. Friends and Family (Personal Network)
2. Newsletters (Informative and Advertisement)
3. Announcements (Email)
4. Web Sites (Client-Support, IT, Arch, Ops, etc.)
5. Search and Classification Engines
6. Launch and Tr...
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Fifteen Uses of Professional Profiles within the Enterprise
1. Establish your Expertise and Define your Professional Trademarks
2. Describing your Areas of Interest
3. Defining your Business Experience and Technical Expertise
4. Sharing Professional Documents: Resume, CV, and Portfolio
15 Ways to Professionally Brand You
Tom Peters published on this topic in his 1997 Fast Company Article called “A Brand Called You”. The essence of Mr. Peters message is that you are in charge of your brand and that all of us can own some part of the market. Everyone can learn, and...
Web 2.0 Creates Endless Micro-Markets
In Web 1.0 organizations defined who the winners and losers were going to be. They defined the rules of play, rules of engagement, and framework of the eco-system. Standard products, delivered globally, and manufactured in mass. The soft drink ...
Enterprise 2.0: Find the Influencers…
Once commented how I transformed Metadata into a principle architecture within the enterprise. The question revolved around how I convinced 100 architects to accept this new way of thinking? Truth be told, I didn’t have to convince 100, only 2. ...
Fifteen Ways to Use Social Tagging
1. Aggregation of User Contributed Content
2. Aggregation of People, Projects, and Programs
3. Build a New Content Discovery Methodology (i.e. Tag Clouds)
4. Creation of Semantic Relationships between Tags
5. More Current a...
Enterprise 2.0 Slideshow
Great Job on defining the new productive worker within Enterprise 2.0. Last year, we spent quite a bit of time taking a long look at what is takes to compete in the next 20 years as a high performing information worker. The advent of Web 2.0 and...
Fifteen Emotional Needs for the Enterprise 2.0 Employee
1. The need to be in Perceived Control of their Environment
2. The need to get Connected
3. The need to Promotes ones Knowledge and Experience
4. The need to Level the Playing Field
5. The need to Contribute to the Knowledg...
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The Tipping Point of Enterprise 2.0
They call it the tipping point which a phrase popularized by Malcom Gladwells’s book called The Tipping Point. In social terms, a tipping point is the event where a previously rare phenomenon becomes rapid and dramatically more common to the end ...
The Enterprise 2.0 Experience
I make no apologies for being a rabid fan of the “The Experience Economy” book written by Pine and Gilmore. The insigh...
Social Computing Magazine Picks Up Collaborage
Excellent. Social Computing Magazine has picked up one of the Blog Posts here on Collaborage. This is an excellent advancement since it indicates that people are interested in actual case studies and real world experience. One of the basic thin...
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Enterprise 2.0 Conference Material
Here are a couple of interesting items from the Enterprise 2.0 conference held in Boston, MA. which was held this week. First, is Ross Mayfield’s interactive notes from the How to Build an Enterprise 2.0 Platform Employees Will Use session. Very...
Web 2.0 IQ Test; Arrrggghhhhhhhhh.
Please tell me someone didn’t put together an IQ test on Web 2.0 that reflects nothing but the pure technology view. Here is what the author says about you base...
Fifteen Ways the Enterprise 2.0 is a Business
Here are fifteen ways in which organizations need to run their corporate Web 2.0 implementation as a business.
1. Investment Capital
You need some initial investment of capital for the infrastructure and software.
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Social Computing Magazine
Social Computing Magazine has picked up two of the Blog Posts here at Collaborage. They have published the fifteen ways to utilize a wiki as well as the fifteen ways to use a blog in the corporate environment. What other ways have you seen these ...
Quick ROI for Enterprise 2.0
Everyone one wants a Return on Investment model for collaboration and social software. Just to let you know, there are hundreds of such models out there for traditional information technology type programs. One quick ROI is to replace business u...
Fifteen Things an Enterprise 2.0 Leader Must Do
1. Show Up. Leaders show up and engage the program. True leaders don’t sit 1,000 miles away issuing commands without understan...
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Barriers to Adoption
Another way to look at Enterprise 2.0 adoption is to review the reasons people are not using the Enterprise 2.0 services. Most organizations like to survey their current customers to understand why they are using them. However, this seems to be ...
Information Experience Economy
Recently, Joseph Pine and I exchanged emails which always make me think beyond the obvious. He and his co-author make you re-think the basic ideas of value creation. While I think I am late to the ...
Fifteen Things Wiki Users Need Training On
Here are fifteen things end users need training, education, or training on. Don't assume anything.
1. How to title your entry so that peo...
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What Happens When Web 2.0 Evolves
An updated version of "What Happens When" has been posted on Slideshare. Added eight more examples of companies gaining a strategic advantage using Web 2.0.
Blame Henry Ford for this...
Where are you in Implementing Enterprise 2.0
That’s a good question that many of us are afraid or unable to answer. That being said, I’ll propose one methodology for analyzing this question. I think it’s fair to say that the majority of the organization rides together, like a swarm of bees...
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Fifteen Wiki Metrics That I would Like to See
1. Wiki Page Count
2. Page Update Chart with Quantity on the top and Age on the bottom
3. Number of Page Views Day, Week and Month
Act Now, Mass Adoption is Coming
Remember the old days when people were selling domain names for millions of dollars? How much did http://www.cookies.com go for? I actually sol...
Credibility By Position in 1.0
In Enterprise 1.0, individuals were designated experts by their position. When you wanted advice on mobile devices you went to see the John becau...
Are We Ready for Enterprise 2.0
Will Enterprise 2.0 do more harm than good? The obvious answer is no but management has a way of screwing things up. With the advancements in technology and a little elbow grease, we are now able to deliver executive dashboards with up to the mi...
Enterprise 2.0 is About Innovation
We have two paths of organization and corporate strategy in our world and they rarely seem to co-exist. You innovate, create, and destroy your old business before anyone else can. This will force you to think outside of the box and realize that ...
Business Transformations
There are many examples of organizations that have been completely transformed themselves over the past few years; none as much as the photography industry. Just about every component of the ecosystem has been transformed or been reinvented. Not...
I am Change, You are Irrelevant
Last month, I posted a quote from Eric Shinseki “"If you don't like change, you're going to like irrelevance even less" which sums up the basic message of Enterprise 2.0. The one thing I forgot to do is to introduce myself; I am change.
I...
Cost Center or Revenue Generator?
How are you going to run your Social Software program; as a cost center or a revenue generating program? No, you can’t cop out and say both. At the end of the day, you need to pick on or the other. If you choose cost center then you need to foc...
When Knowledge was Shared
Driving through rural Georgia is always interesting as it brings back emotions of nostalgia with scenes of the past. You can hardly pass through a town without being reminded of life 50 years ago. There is always an old church located just on th...
Email vs. Collaboration
Web 2.0 Book: Trademark 2.0
You Need a Champion
Over the years, our organization has deployed almost 35 knowledge stores including the Metadata Repository that won us several industry awards. O...
We are not prepared for 2.0!
According to the US Department of Labor, we will need to retrain 75% of the workforce in new technology and new methods of doing business. 80% of all jobs will require some form of post secondary education by 2015. The time of abundant resources ...
Coase’s Law and Enterprise 2.0
One of the things that seems to undisputable is that the productivity of the enterprise continues to increase year by year. The basic reason for this is the reduction of interaction and transaction costs within different organizations. Nobel Pri...
New Business Model: Enterprise 2.0
With apologies to David Coverdale, “Here I go again”. The problem with organizations today is that they are built upon vertical, top down hierarchal structures. This may make it easier to merge large organizations but can create havoc in buildin...
Marketing Enterprise 2.0: Part 1
As mentioned in earlier posts that awareness and education are two of the most important hurdles to overcome when deploying Collaborative Software in the enterprise. This weblog entry is the first of four entries on ways that you can communicate ...
Web 2.0 University
Wow, this look interesting. A Web 2.0 Bootcamp focusing on 7 major patterns of Web 2.0 applications, the structure and business models of Web 2.0, and how Web 2.0 concepts are applied directly to the design and development of online products and ...
Review of Trademark 2.0
The first review of "Trademark 2.0: Defining Your value in a Web 2.0 World" has come in and it's not bad at all. Thanks to Daragh O'Brien for his kind comments.
He has recently published ...
Education Channel: Part 2
This is the second post in a series focusing on how to get the message out to the user community. This channel focuses on how to educate people on the collaborative solution or offering. Here is a link to the first post focusing on the Continue reading "Education Channel: Part 2" »
Serious Business: Web 2.0 goes Corporate
The Economist Intelligence Unit has released a report entitled “Serious Business: Web 2.0 goes Corporate”. The research polled 40...
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Enterprise 2.0 Equals Politics
Last week an “Enterprise 2.0” consultant called to chat about what he could to for me and my enterprise. I don’t really think he did his homework to know who he was talking to but I enjoyed his 15 minute overview of Web 2.0 within the organizatio...
Five Ways to Utilize Collaborative and Social Software
No one can say for sure that Social Software or Collaborative technologies are going to take off inside your company at this point in time. We can say, with great certainty, that the company will eventually embrace these technologies. The one qu...
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SharePoint and Social Software
After my fifth phone call and email on this topic, I think it’s time to create an informative post on a confusing topic. Can Sharepoint and Social Software exist in the same environment or must you choose one or the other. The first step in answ...
Eleven Enterprise 2.0 Case Study Articles
Here are 11 Enterprise Case Studies found on the web. The details vary by author but most can give you some good ideas on your implementation. Also, don’t forget the ones being collected by the Continue reading "Eleven Enterprise 2.0 Case Study Articles" »
Crying Uncle in Enterprise 2.0
Folks might be wondering why I haven’t posted as much over the past few weeks as I did in the prior months. Perhaps, I have run out of things to say about Collaboration, Sharepoint, or Social Software. Well, that clearly isn’t the case but I do ...
Web 2.0 / Enterprise 2.0 Overview Available
I am making my Web 2.0 overview available online at http://ww.rtodd.com. Chapter three ( Continue reading "Web 2.0 / Enterprise 2.0 Overview Available" »
The Collaborative Bakery
I am still stuck on the differences between Communication, Coordination, Cooperation and Collaboration. I need an analogy to use to demonstrate what it means when two disparate teams actually collaborate together. Imagine Main Street in some lit...
Business Model 2.0
Regardless of your position, role, responsibility, there is one thing that you can be sure of in our environment. You are part of one or more business models within the enterprise. The bottom line is that all of us provide some form of service to ...
Eight Ways to Build Collaborative Team
This months, the Harvard Business Review published an excellent article discussing the right conditions where collaboration can flourish. In large organizations, where the workforce is distributed, there are certain elements that need to be in pla...
Was New York City 2.0
The one thing I learned last week in New York City is that you do not cross the Hudson River unless your horn works. The horn is basically an indicator that I am going to go through that intersection regardless if you are standing there or not. ...
P&G Web 2.0 Success Story
Proctor and Gamble had a Research and Development (R&D) team of over 9,000 employees. While they produced some legendary products, the CEO declared that they were not doing enough and with a success rate less than 20%, one could see why. He declar...
Busines Value of Enterprise 2.0
Putting together some slides some slides for an upcoming conference, I started to put some thought into the elusive Business Value of Enterprise 2.0. After doing this for the past 4 years, locating examples of business value isn’t really that har...
Change is Coming
Watching the news coverage last night of the election, I was intrigued by one particular segment that talked about how, despite unemployment and interest rates being historically low, we seem to be concerned with the economy. The analyst provided...
80% Failure Rate
Recently, CIO magazine published an article on Collaborative and Social Software. One comment made me think a new was that 80% of implementations fail. I think I am going to disagree with that statement by adding my experience. Only about 40% o...
Web 2.0 Integration Model
When researchers speak of Web 2.0 applications, they tend to focus on the technology aspects of the environment. For example, YouTube, Flickr, and Wikipedia are usually proposed as working success stories of Web 2.0. Each of these examples, foc...
Micro-Business Processes
Dr. Muhammad Yunus won the Nobel Peace Prize for developing his Micro-Lending practice and the creation of the Grameen Bank. The idea is fairy simply in that his company would setup an environment where extremely poor people would be able to ge...
AT&T Moves HQ to Dallas, TX
Last week, AT&T announced that they are going to move the corporate headquarters from San Antonio to Dallas, TX. This seems like it would be big news; a fortune 10 company moving to a new location. Can you imagine Ford moving his Green River pla...
