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      <title>Collaborage</title>
      <link>http://www.rtodd.com/collaborage/</link>
      <description>Integration of Collaborative and Social Technologies within the Enterprise: Delivering Enterprise 2.0.  </description>
      <language>en</language>
      <copyright>Copyright 2010</copyright>
      <lastBuildDate>Wed, 20 Jan 2010 11:55:58 -0500</lastBuildDate>
      <generator>http://www.sixapart.com/movabletype/</generator>
      <docs>http://blogs.law.harvard.edu/tech/rss</docs> 

            <item>
         <title>Go Google Yourself</title>
         <description><![CDATA[It’s that time of the year where you reflect on your past accomplishments and look toward the New Year for professional growth.  Google is now a verb so I have to ask have you Googled yourself lately?  What does it mean if you do and nothing comes up in the results? Well, that indicates that you have spent a career focusing inside the walls of the corporation for your career development.  That strategy was fine in the 70's, 80's and 90's but your falling behind if you try that in today's environment.  Google seems to index just about every information source including many of the Social Software sites like LinkedIn, Twitter, Blogs, and Slideshare to mention a few.  Our own company is using sites like Twitter, and YouTube to advertise our products.  How long do you think it’s going to take before they start using these same tools to build their new 2.0 workforce? Here is a simple test, fire yourself.  How long do you think it would take to get another job?  Do you think working for the same company for 30 years is an asset?  Do you think people still use old worn our resumes to look for high performers?  You do realize that every time you put your resume in for a job, 5,000 other perfect resumes go in for the same job.  What should you be doing in today's environment other than just working hard? 

<ul>
<li>Update your CV and Resume quarterly</li>
<li>Actually put some time into your annual review</li>
<li>Create and update your professional profile (LinkedIn)</li>
<li>Get involved with a local trade organization</li>
<li>Get Published on some level </li>
<li>Get a Blog or Twitter account and start sharing your ideas and thoughts</li>
<li>Take advantage of the Tuition Aid program</li>
<li>Volunteer and leverage your professional skills</li>
</ul>

What else could we be doing to ensure our marketability in this job market?
]]></description>
         <link>http://www.rtodd.com/collaborage/2010/01/go_google_yourself.html</link>
         <guid>http://www.rtodd.com/collaborage/2010/01/go_google_yourself.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Enterprise 2.0</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">employment</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">enterprise 2.0</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">web 2.0</category>
        
         <pubDate>Wed, 20 Jan 2010 11:55:58 -0500</pubDate>
      </item>
            <item>
         <title>Don&apos;t Be a Tool; 2.0 Style</title>
         <description><![CDATA[By now, I am sure you have heard of that insult "Don’t be a tool".  This odd phrase has seems to have found its way into our lexicon and pop culture over the past few years.  Allow me to take you back to 2001 where my wife and I were on vacation in Fort Walton Beach, Florida.  I remember sneaking out of the house to get in a quick 18 holes at the par three course across the street.  I soon caught up with a couple of college kids who seemed to be having a real good time.  I am sure the cooler of beer was helping.  Within minutes they were insulting each other, as most young men do at that age with slams such as:

<blockquote> "Don't be such a tool", "That was such a tool shot", "Put your tool self back in the cart".  </blockquote>

This went on for 18 holes. I found myself getting into the spirit by the last couple of holes and tossing out a few slams as well.  As we were walking back to the cars, I asked them about this "tool" thing and they were very clear.  They wanted to get that phrase into the pop culture just like "Where's the Beef" by Wendys.  Now, I have played golf with plenty of strange folks and I don't think I would have remembered these guys until a few years ago when I heard the phrase on the radio and again on TV within a few weeks.  Since then, I heard it many times and that got me thinking.  They actually did it, not sure how they did it but they pulled it off within 6-7 years.  I am sure that by the time they made it, no one remembered them but this wouldn't be the case with our new technology. How long would it take our friends in today's environment with our current technology?  They could have posted a video on YouTube, posted on twitter, and maybe even launched a website for "Tools on Parade".  What this experience always reminds me of is that if you put your mind to something you can make anything happen and with the tools you have available today, it's even easier]]></description>
         <link>http://www.rtodd.com/collaborage/2010/01/dont_be_a_tool_20_style.html</link>
         <guid>http://www.rtodd.com/collaborage/2010/01/dont_be_a_tool_20_style.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Enterprise 2.0</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">enterprise 2.0</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">pop culture</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">twitter</category>
        
         <pubDate>Mon, 18 Jan 2010 08:48:50 -0500</pubDate>
      </item>
            <item>
         <title>The 2.0 Ties that Bind Us</title>
         <description>You have probably heard of folks using the term &quot;ties&quot; to describe the strength of a relationship between two people.  A strong tie indicates someone that is close to you while a weak relationship is one more of an acquaintance. Of course, there is a mountain of grey between those two descriptions.  For example, there are people that sit next to me in &quot;Cubeville&quot; that I have strong ties with.  These are not as strong as the ties I had earlier in my career when I worked in close proximity to where I lived.  Today, I work about 45 miles away from home and living on the south side of Atlanta puts me an additional 30 miles away from most of my co-workers.  This distance weakens our ties since we don&apos;t go out for dinner or play softball on a weekly basis.  My weak ties extend to people on my own team since I have never actually met them in person and they may live on the other side of the country.  

Social Software adds another example of weak ties in that many of us read blogs or check out wiki pages authored by people we have never met or worked together on a project.  That being said, the technology allows us to develop those weak ties and still find value in the relationships. I have no issue IM&apos;ing several members of our community and asking them what they think about an idea or technology.  Clearly, I wouldn&apos;t even have known they existed or were interested if we didn&apos;t have this social software available.  Reach and touch someone that you don&apos;t know, maybe they have the solution to a problem you&apos;ve been facing for months.  There is tremendous value in weak ties and in a global company that may be all that we have in the near future.
</description>
         <link>http://www.rtodd.com/collaborage/2010/01/the_20_ties_that_bind_us.html</link>
         <guid>http://www.rtodd.com/collaborage/2010/01/the_20_ties_that_bind_us.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Enterprise 2.0</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">enterprise 2.0</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">social networking</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">social software</category>
        
         <pubDate>Thu, 14 Jan 2010 06:47:17 -0500</pubDate>
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            <item>
         <title>Evolution of Web Design</title>
         <description><![CDATA[<p>If you haven't figured it out by now, I love web design. Moreover, I love to 
tinker with my own web sites and implement new design techniques that I might 
pick up by reviewing other great designs or by reading books. For some unknown 
reason, I thought it might be fun to look back at the different designs that I 
have used for my personal brand. Some of these will make you wonder what was he 
thinking but keep in mind this all started back in 1999 when Jacob Nielson was 
the only design expert out there. The first couple of designs were prior to 
RTodd.com that I leveraged for my Ph.D. research but you can see that I moved on 
to my own domain in the early 2000's. How fun is it to look back and see what 
you have done.&nbsp; Moreover, you can tell when I learned something new like 
CSS or Flash.&nbsp; </p>
<table border="0" width="100%" cellspacing="0" cellpadding="5">
	<tr>
		<td width="371"><font color="#266D90" size="3"><b>1999: Ph.D. research with PhdSurvey.com</b></font></td>
		<td><font color="#266D90" size="3"><b>2000: Actual study with TrustStudy.com</b></font></td>
	</tr>
	<tr>
		<td width="371">
		<img border="0" src="http://www.rtodd.com/images/oldSite1999.bmp" width="280" height="183"><br>
&nbsp;</td>
		<td>
		<img border="0" src="http://www.rtodd.com/images/oldSite2000.bmp" width="280" height="183"><br>
&nbsp;</td>
	</tr>
	<tr>
		<td width="371"><font color="#266D90" size="3"><b>2001: First version of RTodd.com</b></font></td>
		<td><font color="#266D90" size="3"><b>2002: Added Flash with a simple 
		design</b></font></td>
	</tr>
	<tr>
		<td width="371">
		<img border="0" src="http://www.rtodd.com/images/oldSite2001.bmp" width="280" height="183"><br>
&nbsp;</td>
		<td>
		<img border="0" src="http://www.rtodd.com/images/oldSite2002.bmp" width="280" height="183"><br>
&nbsp;</td>
	</tr>
	<tr>
		<td width="371"><font color="#266D90" size="3"><b>2004: Expanded the 
		core content and Added 
		Blog</b></font></td>
		<td><font color="#266D90" size="3"><b>2005: Got cute with a time based 
		header</b></font></td>
	</tr>
	<tr>
		<td width="371">
		<img border="0" src="http://www.rtodd.com/images/oldSite2004.bmp" width="280" height="183"><br>
&nbsp;</td>
		<td>
		<img border="0" src="http://www.rtodd.com/images/oldSite2005.bmp" width="281" height="183"><br>
&nbsp;</td>
	</tr>
	<tr>
		<td width="371"><font color="#266D90" size="3"><b>2007: Small changes and Web 2.0 
		integration</b></font></td>
		<td><font size="3" color="#266D90"><b>2008: Added a wood background and 
		hidden div's</b></font></td>
	</tr>
	<tr>
		<td width="371">
		<img border="0" src="http://www.rtodd.com/images/oldSite2006.bmp" width="280" height="183"><br>
&nbsp;</td>
		<td>
		<img border="0" src="http://www.rtodd.com/images/oldSite2007.bmp" width="280" height="183"><br>
&nbsp;</td>
	</tr>
	<tr>
		<td width="371"><font color="#266D90" size="3"><b>2009: Current Version</b></font></td>
		<td>&nbsp;</td>
	</tr>
	<tr>
		<td width="371">
		<img border="0" src="http://www.rtodd.com/images/oldSite2009.bmp" width="280" height="183"><br>
&nbsp;</td>
		<td>&nbsp;</td>
	</tr>
</table>

<p>&nbsp;</p>
]]></description>
         <link>http://www.rtodd.com/collaborage/2010/01/evolution_of_web_design.html</link>
         <guid>http://www.rtodd.com/collaborage/2010/01/evolution_of_web_design.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Branding</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">css</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">html</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">review</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">web design</category>
        
         <pubDate>Fri, 08 Jan 2010 12:48:42 -0500</pubDate>
      </item>
            <item>
         <title>Comments on Crush It! by Gary Vaynerchuk</title>
         <description><![CDATA[<p>
<img style="padding:10px" border="0" src="http://theharperstudio.com/authorsandbooks/gary_vaynerchuk/wp-content/themes/harperStudioAuthors/2009/02/crush-it-resize-204x300.jpg" width="113" height="168" align="right">For 
those that don't know Gary Vaynerchuk, he is one of the leading Wine experts in 
the country and clearly one of the pioneers in Web 2.0 technologies. You can 
read about Gary on his blog at <a href="http://garyvaynerchuk.com/">
http://garyvaynerchuk.com/</a> or review his video blog at
<a href="http://tv.winelibrary.com/">http://tv.winelibrary.com/</a>. My first 
exposure to Gary was on the web site <a href="http://www.corkd.com/">Cork'd</a> 
which is a wonderful example of how to integrate Web 2.0 into a small business. 
Personally, I review this site often if nothing else but to get ideas on how to 
utilize these tools in the right way. The two books I asked for Christmas was 
Crush It and Andrew McAfee’s new book Enterprise 2.0. I had really hoped to 
finish both of them over the break but time always gets the better of me. </p>
<p>If you haven't read any books on Personal Branding, including mine (<a href="http://www.rtodd.com/trademark.htm">Trademark 
2.0: Defining Your Value in a Web 2.0 World</a>), then this is a great book to 
start with. What I like most about the book is the credibility of the author. He 
is one of the few people to have actually utilized the new technologies to build 
a world class brand. For wine enthusiasts, Gary is one of the few honest voices 
out there. I really like the way Gary hit the work ethic component of building 
your personal brand. Many authors shy away from this in fear of turning away 
readers but Gary hits it perfect in stating that you simply have to out work the 
other guy if you want your brand to stand out. He also discusses various tools, 
technologies, and processes that might help you in your personal branding 
effort. The core message is simply find your passion, work hard, be patient, and 
then monetize it to the nth degree. </p>
<p>The only real disappointment is that the book doesn't really offer anything 
new if you have read other books on the subject of personal branding. That isn’t 
a slam on Gary but more of an acknowledgement to the other authors for a job 
well done. Overall it’s a great book and I highly recommend it.</p>

]]></description>
         <link>http://www.rtodd.com/collaborage/2010/01/comments_on_crush_it_by_gary_v.html</link>
         <guid>http://www.rtodd.com/collaborage/2010/01/comments_on_crush_it_by_gary_v.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Web 2.0</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">book</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">review</category>
        
         <pubDate>Tue, 05 Jan 2010 07:00:40 -0500</pubDate>
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            <item>
         <title>2010 Web 2.0 Predictions</title>
         <description>Web 2.0 Interests me from a variety of view points.  First, as a technical architect within a Fortune 100 company, I am interested in how organizations are incorporating Web 2.0 into their internal business environment.  Commonly referred to as Enterprise 2.0, I want to understand the &quot;How&quot; of implementation and the real value delivered to the enterprise. Second, I spend a great deal of time writing about the impact of Web 2.0 to small business.  In either of these perspectives, when Web 2.0 is leveraged appropriately real business value can be generated.

The impact of Web 2.0 can be seen in the interaction and dramatic shift of how work gets done.  Global organizations now have to compete and communicate 24 hours a day and they need tools that enable a type of seamless communication.  Whether you&apos;re an employee, consultant or customer, you now have the tools to communicate directly with your audience without layers of management impacting the message.  We have seen a huge migration to collaborative tools that have a capacity for 2.0 interaction but limited success in Web 2.0 only technologies. The reason for this is simple.  The vast majority of people want a solution not a technology.  The biggest change I think you will see in 2010 is the migration away from the technology: blogs, wiki, twitter, profiles etc. to a more solution based approach.  Organizations will come to the solution provider with problems which can be addressed with a collection of technologies instead of a single silver bullet.  This will require the creation of patterns to address specific business needs which may include collaborative technologies, mobile devices, unified communications, as well as Web 2.0 technologies.  

Finally, you will see Web 2.0 continue to struggle within large enterprises.  While we hear the success stories, they are still a very small minority.  Some of these struggles can be attributed to small contribution rates, lack of ROI, management, culture, or even the economy but these hurdles will not be over come by 2010.  Despite the rose colored reporting, our Web 2.0 implementations are not succeeding.  The good news is that they are not failing either which allows them to continue to fight for another year.
</description>
         <link>http://www.rtodd.com/collaborage/2009/12/2010_web_20_predictions.html</link>
         <guid>http://www.rtodd.com/collaborage/2009/12/2010_web_20_predictions.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Web 2.0</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">future</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">prediction</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">web 2.0</category>
        
         <pubDate>Tue, 22 Dec 2009 10:08:51 -0500</pubDate>
      </item>
            <item>
         <title>Globalization is the Next Stage of Work</title>
         <description><![CDATA[In my book, <a href="http://www.rtodd.com/trademark.htm">Trademark 2.0</a>, I completely missed the next step in the natural progression of work.  I wrote about the obvious transformation from an agricultural economy to an industry economy.  Those observations continued to the transformation to a technology based economy.  Where I messed up was assuming globalization was a component or symptom of this transformation when in fact it was the fourth rung on the ladder.  In the prior three we looked toward technical changes to modify how work was done.  Globalization will eventually show that it too was driven by technology change but the ramifications are far from being felt.  Today, Americans are blaming big business and our government for causing this recession but underpinning this is the transformation where work is getting done faster and cheaper in other places around the world. Alain Minc commented:

<blockquote>With the free circulation of capital and technologies, competition will be unbearable with the Chinese, who are fortified by their capitalist chromosome, by their productivity, and their capital and who can work as efficiently as we, for thirty times less.</blockquote>

With this new global economy questions emerge to who should be in control, who should lead, who is responsible for ensuring our place and many other question emerge.  For a country born on democracy, it's interesting to see so many looking to the government for that lead when in fact it's us that must lead this next transformation.  Unfortunately, our life styles are killing our drive to succeed.  I read a funny quote that China has more honor students then we have students.  We are clearly getting out gunned in this next war for talent.  Globalization is a great thing but for those left behind the road will indeed be a challenge.  Just as those who stayed behind in the factory, we may soon be left behind the rest of the world.
]]></description>
         <link>http://www.rtodd.com/collaborage/2009/12/in_my_book_trademark_20.html</link>
         <guid>http://www.rtodd.com/collaborage/2009/12/in_my_book_trademark_20.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Future</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">business</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">future</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">globalization</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">work</category>
        
         <pubDate>Thu, 17 Dec 2009 08:10:19 -0500</pubDate>
      </item>
            <item>
         <title>IT Professionals and Personal Branding</title>
         <description>This weekend, I spent sometime updating my web site.  In order to get some fresh ideas, I took a look at many of the personal branding sites that are online.  One observation is that the vast majority of personal branding sites belong to freelancers, authors, and real estate professionals.  Web developers were clearly in the lead when it comes to promoting their work.  Obviously, they have the Internet where their work can easily be found and promoted.  For many of us not having a visual representation can be challenge but one that can be overcome.

Missing from the personal branding bandwagon was individual information technology professionals that work within our enterprises.  I suppose folks don&apos;t feel the need to create their online persona or has the utilization of LinkedIn or Facebook made us lazy.  The Web 2.0 tools are great but they can&apos;t replace your own online environment.  I discussed this need in my book (Trademark 2.0) but I realize that most folks don&apos;t see the need or have the skills to make a professional web environment.  That is until this current recession.  With unemployment breaking 10% with a real unemployment or underemployment figure ate 20%, I wonder if any of those out of work technology professionals are rethinking that strategy.  Last year was not a good year for me in the development of my brand and I hope to rectify that in 2010.  I made the same mistake that so many information technology professionals make; we assume the organization will take care of us.  Unfortunately, those days have passed and your career is up to you.  My advice is to develop your self internally as well as externally.  If you have the skills, get online and start building your own brand.
</description>
         <link>http://www.rtodd.com/collaborage/2009/12/it_professional_and_personal_b.html</link>
         <guid>http://www.rtodd.com/collaborage/2009/12/it_professional_and_personal_b.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Branding</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">and real estate professionals. Web developers were clearly in the lead when it comes to promoting their work. Obviously</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">authors</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">I spent sometime updating my web site. In order to get some fresh ideas</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">I took a look at many of the personal branding sites that are online. One observation is that the vast majority of personal branding sites belong to freelancers</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">they have the Internet where their work can easily be found and promoted. For many of us not having a visual representation can be challenge but one that can be overcome.</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">This weekend</category>
        
         <pubDate>Sun, 06 Dec 2009 19:39:58 -0500</pubDate>
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            <item>
         <title>Last Sharepoint Site</title>
         <description>Well, my last high end Sharepoint site went into production this week and I hate to see that happen.  Within my company, I was moved into a more Architectural role which ensure that I don&apos;t add any additional customer value.  Over the past 7 years, we have built and integrated Sharepoint into the very fabric of business and did it with great design in mind (80,000 Sites).  I will miss working so closely with the business and delivering value but change has come.  

While I won&apos;t be directly involved with the troops on the ground, I am going to stay involved with Enterprise 2.0, Collaboration Tools, and many other technology areas.  This seems to be more of a research position than what we developed over the past few years.  The future is now, let&apos;s make something of it.
</description>
         <link>http://www.rtodd.com/collaborage/2009/12/last_sharepoint_site.html</link>
         <guid>http://www.rtodd.com/collaborage/2009/12/last_sharepoint_site.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Sharepoint</category>
        
        
         <pubDate>Thu, 03 Dec 2009 08:47:10 -0500</pubDate>
      </item>
            <item>
         <title>Paul Harvey&apos;s Dirt Roads</title>
         <description><![CDATA[What's mainly wrong with society today is that too many Dirt Roads have been paved. 
There's not a problem in America today, crime, drugs, education, divorce, delinquency that wouldn't be remedied, if we just had more Dirt Roads, because Dirt Roads give character.

People that live at the end of Dirt Roads learn early on that life is a bumpy ride. 
That it can jar you right down to your teeth sometimes, but it's worth it, if at the end is home...a loving spouse, happy kids and a dog.

We wouldn't have near the trouble with our educational system if our kids got their exercise walking a Dirt Road with other kids, from whom they learn how to get along.

There was less crime in our streets before they were paved. 
Criminals didn't walk two dusty miles to rob or rape, if they knew they'd be welcomed by 5 barking dogs and a double barrel shotgun.

And there were no drive by shootings. 
Our values were better when our roads were worse! 
  
People did not worship their cars more than their kids, and motorists were more courteous, they didn't tailgate by riding the bumper or the guy in front would choke you with dust & bust your windshield with rocks.
Dirt Roads taught patience. 
  
Dirt Roads were environmentally friendly, you didn't hop in your car for a quart of milk you walked to the barn for your milk.
For your mail, you walked to the mail box. 
  
What if it rained and the Dirt Road got washed out? That was the best part, then you stayed home and had some family time, roasted marshmallows and popped popcorn and pony rode on Daddy's shoulders and learned how to make prettier quilts than anybody.
At the end of Dirt Roads, you soon learned that bad words tasted like soap. 
  
Most paved roads lead to trouble, Dirt Roads more likely lead to a fishing creek or a swimming hole. 
At the end of a Dirt Road, the only time we even locked our car was in August, because if we didn't some neighbor would fill it with too much zucchini.

At the end of a Dirt Road, there was always extra springtime income, from when city dudes would get stuck, you'd have to hitch up a team and pull them out.

Usually you got a dollar...always you got a new friend...at the end of a Dirt Road! 

<strong>by Paul Harvey</strong>  

]]></description>
         <link>http://www.rtodd.com/collaborage/2009/09/paul_harveys_dirt_roads.html</link>
         <guid>http://www.rtodd.com/collaborage/2009/09/paul_harveys_dirt_roads.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Collaboration</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">common ense</category>
        
         <pubDate>Tue, 15 Sep 2009 06:41:33 -0500</pubDate>
      </item>
            <item>
         <title>Sharepoint Design Gallery</title>
         <description><![CDATA[SharePoint Design Gallery is a Web 2.0/Enterprise 2.0 site dedicated to bringing you the information on how organizations are actually utilizing collaborative technologies in the creation of business value. Like you, I want to see and understand how this technology is impacting the bottom line of the business. My original plan was to showcase about 100 sites but we are well past that and by the end of the month we should have around 250 in the inventory.  Specifically, I want to focus on organizations that utilize the Sharepoint technology in an Internet strategy. This site brings together my interest in design, usability, Sharepoint, and the creation of value.  Let me know what you thnk or any ideas to make it better.

<a href="http://www.sharepointdesigngallery.com">Sharepoint Design Gallery</a>]]></description>
         <link>http://www.rtodd.com/collaborage/2009/09/sharepoint_design_gallery.html</link>
         <guid>http://www.rtodd.com/collaborage/2009/09/sharepoint_design_gallery.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Enterprise 2.0</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">collaboration</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">css</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">design</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">enterprise 2.0</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">html</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">sharepoint</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">web 2.0</category>
        
         <pubDate>Sat, 12 Sep 2009 08:21:47 -0500</pubDate>
      </item>
            <item>
         <title>400 Plus Enterprise 2.0 Products</title>
         <description><![CDATA[<table border="0" width="100%" cellspacing="0" cellpadding="0" id="table1">
<tr><td><font size="2" face="Arial">A1-Webmarks(Q-Success) - Book Marking</font></td><td>
	<font size="2" face="Arial">Advanced Electron Forum (Open Source) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Affinity Circles(Affinity Circles) - Social Networks</font></td><td>
	<font size="2" face="Arial">Akiva (Akiva Corporation) - Social Software</font></td></tr>
<tr><td><font size="2" face="Arial">AOL Instant Messenger(AOL) - IM</font></td><td>
	<font size="2" face="Arial">Applibase(vTiger) - Mashup</font></td></tr>
<tr><td><font size="2" face="Arial">Ask Markets(Ask Markets) - Information Markets</font></td><td>
	<font size="2" face="Arial">AskItOnline(Triexa) - Polls</font></td></tr>
<tr><td><font size="2" face="Arial">aterr (Chimaera Project) - Forums</font></td><td>
	<font size="2" face="Arial">Atlas(IBM) - Social Networking</font></td></tr>
<tr><td><font size="2" face="Arial">Audacity(Open Source) - PodCasting</font></td><td>
	<font size="2" face="Arial">Awareness(Unknown) - Social Networks, Community</font></td></tr>
<tr><td><font size="2" face="Arial">b2evolution (Open Source) - Blog</font></td><td>
	<font size="2" face="Arial">Bantu(Bantu) - IM</font></td></tr>
<tr><td><font size="2" face="Arial">Battle Blog (Open Source) - Blog</font></td><td>
	<font size="2" face="Arial">bbPress (Open Source) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Beehive Forum (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">bitweaver (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">bLADE Wiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">BlinkList(MindValley LC) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">BlogCloud (Open Source) - Blog</font></td><td>
	<font size="2" face="Arial">Blogger (Google, Inc.) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">Bloglines(IAC Search & Media) - RSS Feed Reader</font></td><td>
	<font size="2" face="Arial">BlogMarks(BlogMarks) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">blogSpirit (blogSpirit ) - Blog</font></td><td>
	<font size="2" face="Arial">BlogTronix(BlogTronix) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Blue Dot(Blue Dot, Inc.) - Book Marking</font></td><td>
	<font size="2" face="Arial">blueKiwi(blueKiwi Software) - Social Software</font></td></tr>
<tr><td><font size="2" face="Arial">BlueNog ICE(Bluenog) - Wiki</font></td><td>
	<font size="2" face="Arial">BoltWire (BoltWire ) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Boonx(BoonEx) - Social Networks</font></td><td>
	<font size="2" face="Arial">BrainKeeper (BrainKeeper ) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">bttlxeForum (Battleaxe Software) - Forums</font></td><td>
	<font size="2" face="Arial">BurningBoard (WoltLab) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">BusinessWiki (Divante Ltd.) - Wiki</font></td><td>
	<font size="2" face="Arial">ButorWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Buzka(Buzka Pty. Ltd.) - Book Marking</font></td><td>
	<font size="2" face="Arial">Buzzvote(ATTAP Technologies, Inc.) - Polls</font></td></tr>
<tr><td><font size="2" face="Arial">Cakewalk Blogs (Open Source) - Blog</font></td><td>
	<font size="2" face="Arial">Campfire(37signals LLC) - IM, Chat</font></td></tr>
<tr><td><font size="2" face="Arial">CanvasWiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">CentralDesktop (CentralDesktop ) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Chatterous(Chatterous) - Chat</font></td><td>
	<font size="2" face="Arial">Cisco’s EOS(Cisco) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Clearspace (Jive Software) - Wiki</font></td><td>
	<font size="2" face="Arial">ClearWiki (ClearWiki ) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Clipmarks(Clipmarks) - Book Marking</font></td><td>
	<font size="2" face="Arial">codeBeamer (Intland Software) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Cogenz(Cogenz) - Book Marking</font></td><td>
	<font size="2" face="Arial">Communico Site Server(Communico Site Server) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Communispace(Communispace) - Forums</font></td><td>
	<font size="2" face="Arial">Community Server(Telligent) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Confluence(Atlassian) - Wiki</font></td><td>
	<font size="2" face="Arial">Connect Beam(Connect Beam) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Connectbeam(Connectbeam, Inc.) - Book Marking</font></td><td>
	<font size="2" face="Arial">ConnectedText (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Consensus Point(Consensus Point) - Prediction Markets</font></td><td>
	<font size="2" face="Arial">conVerdge(conVerdge) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Convio (GetActive)(Convio) - Forums</font></td><td>
	<font size="2" face="Arial">CoReap(CoReap) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">Corendal Wiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">CoreSpeed(CoreSpeed) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Cospire (Snouthold Inc.) - Wiki</font></td><td>
	<font size="2" face="Arial">Crowd Factory(Crowd Factory) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">CrowdCast(CrowdCast) - Information Markets</font></td><td>
	<font size="2" face="Arial">CrowdCast(Xpree) - Prediction Markets</font></td></tr>
<tr><td><font size="2" face="Arial">Crowdvine(Crowdvine) - Suite</font></td><td>
	<font size="2" face="Arial">Daisy (Outerthought) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">dasBlog (Open Source) - Blog</font></td><td>
	<font size="2" face="Arial">Dave Networks(Dave Networks) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">de.lirio.us(de.lirio.us) - Book Marking</font></td><td>
	<font size="2" face="Arial">del.icio.us(Yahoo!, Inc.) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">DeluxeBB (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">Diigo(Diigo) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">dnfBB (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">DokuWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Dolphin 6(BoonEx) - Communities</font></td><td>
	<font size="2" face="Arial">DotClear (Open Source) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">dPolls(dPolls, Inc.) - Polls</font></td><td>
	<font size="2" face="Arial">Drupal(Acquia) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">DZOIC(DZOIC Limited) - Social Networks</font></td><td>
	<font size="2" face="Arial">E-Blah (Open Source) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">eBuddy(eBuddy) - IM</font></td><td>
	<font size="2" face="Arial">EditMe (EditMe, LLC.) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">eFriends(Altrasoft) - Social Networks</font></td><td>
	<font size="2" face="Arial">ElggSpaces(ElggSpaces) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Elite Bulletin Board (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">EPIServer Community(EPIServer) - Social Networking</font></td></tr>
<tr><td><font size="2" face="Arial">ePodcast Creator(Ind. Audio Software) - PodCasting</font></td><td>
	<font size="2" face="Arial">ErfurtWiki (Individual) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">EvilBoard (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">Evoca(Evoca) - PodCasting</font></td></tr>
<tr><td><font size="2" face="Arial">Exago Markets(Exago Markets) - Information Markets</font></td><td>
	<font size="2" face="Arial">ExpressionEngine (EllisLab Inc.) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">Facebook Open Platform(Facebook) - Profiles</font></td><td>
	<font size="2" face="Arial">Feedeye(Feedeye) - RSS Feed Reader</font></td></tr>
<tr><td><font size="2" face="Arial">FeedLounge(FeedLounge, Inc.) - RSS Feed Reader</font></td><td>
	<font size="2" face="Arial">Feedmarker(Bruno Bornsztein) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">Feeds 2.0(GTP Solutions) - RSS Feed Reader</font></td><td>
	<font size="2" face="Arial">Five Across(Cisco) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">FlatPress (Flatpress) - Blog</font></td><td>
	<font size="2" face="Arial">Flex 2.0(Adobe) - Mashup</font></td></tr>
<tr><td><font size="2" face="Arial">Flexwiki(Microsoft Corporation) - Wiki</font></td><td>
	<font size="2" face="Arial">Flux(MTV Networks) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">FluxBB (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">Forest Blog (Open Source) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">Foswiki (Foswiki Community) - Wiki</font></td><td>
	<font size="2" face="Arial">FriendSite(FriendSite) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Friki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">FUDforum (Open Source) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Furl(LookSmart Ltd.) - Book Marking</font></td><td>
	<font size="2" face="Arial">FusionBB (InteractivePHP Inc.) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Gabbly(Gabbly) - IM</font></td><td>
	<font size="2" face="Arial">Gabcast(Gabcast) - PodCasting</font></td></tr>
<tr><td><font size="2" face="Arial">Gazest (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">GeboGebo (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Geeklog (Open Source) - Blog</font></td><td>
	<font size="2" face="Arial">GeniusWiki (Edgenius Software) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Gexid(Impressum) - Information Markets</font></td><td>
	<font size="2" face="Arial">Giki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Git-Wiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Go Lightly(Go Lightly) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Google Bookmarks(Google, Inc.) - Book Marking</font></td><td>
	<font size="2" face="Arial">Google chat and video(Google, Inc.) - IM</font></td></tr>
<tr><td><font size="2" face="Arial">Google Reader(Google, Inc.) - RSS Feed Reader</font></td><td>
	<font size="2" face="Arial">Google Sites(Google, Inc.) - Social Software</font></td></tr>
<tr><td><font size="2" face="Arial">Google Talk(Google, Inc.) - IM</font></td><td>
	<font size="2" face="Arial">GraphViz(Open Source) - Social Networking</font></td></tr>
<tr><td><font size="2" face="Arial">Gritwire(Dizpersion Technologies, Inc.) - RSS Feed Reader</font></td><td>
	<font size="2" face="Arial">Groove Site(Grove Technlogies) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Group Site(Group Site) - Social Networks</font></td><td>
	<font size="2" face="Arial">GroupServer (Online Groups) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Groupswiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">GroupSwim(TN20 Inc.) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Hatta (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">HaveFnuBB! (FoxMask) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">HayStack(Cerado) - Social Networks</font></td><td>
	<font size="2" face="Arial">Higher Logic(Higher Logic) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">HipCast(HipCast) - PodCasting</font></td><td>
	<font size="2" face="Arial">HiveLive(HiveLive) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">HSX Virtual Markets(Cantor Fitzgerald) - Information Markets</font></td><td>
	<font size="2" face="Arial">Huddle (Huddle) - Social Software</font></td></tr>
<tr><td><font size="2" face="Arial">IBM Connections(IBM) - Social Software</font></td><td>
	<font size="2" face="Arial">iCohere(iCohere Inc.) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">ICQ(Unknown) - IM</font></td><td>
	<font size="2" face="Arial">idealBB (Ideal Science) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Idiro SNA(Idiro) - Social Networking</font></td><td>
	<font size="2" face="Arial">Igloo (Igloo Software) - Community</font></td></tr>
<tr><td><font size="2" face="Arial">Ignition (Open Source) - Blog</font></td><td>
	<font size="2" face="Arial">IkeWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">ikiwiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">iloggo(iloggo) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">imo(imo) - IM</font></td><td>
	<font size="2" face="Arial">IncentAlign(IncentAlign) - Information Markets</font></td></tr>
<tr><td><font size="2" face="Arial">Incentive (Mindroute Incentive) - Wiki</font></td><td>
	<font size="2" face="Arial">Inkling Markets(Inkling Inc.) - Prediction Markets</font></td></tr>
<tr><td><font size="2" face="Arial">Instiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Intodit (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">introNetworks(intronNetworks) - Social Networks</font></td><td>
	<font size="2" face="Arial">Invision Power Board (Invision Power Services) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Jabber(Open Source) - IM</font></td><td>
	<font size="2" face="Arial">JackBe(JackBe) - Mashup</font></td></tr>
<tr><td><font size="2" face="Arial">Jacwiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Jaiku(Google, Inc.) - Micro-Blogging</font></td></tr>
<tr><td><font size="2" face="Arial">JAMWiki(Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">JaWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">JForum (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">Jibdig(Jibdig) - IM</font></td></tr>
<tr><td><font size="2" face="Arial">Jive Forums (Jive Software) - Forums</font></td><td>
	<font size="2" face="Arial">Jlog (Open Source) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">Joomla(Open Source) - Social Networks</font></td><td>
	<font size="2" face="Arial">Jots(VPOP Technologies, Inc.) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">JOTWiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">JSPWiki (Apache Software) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">JumpChat(JumpChat) - IM</font></td><td>
	<font size="2" face="Arial">Jumper 2.0(Jumper Networks) - Social Software</font></td></tr>
<tr><td><font size="2" face="Arial">Kapow Tech.(Kapow Tech.) - Mashup</font></td><td>
	<font size="2" face="Arial">Kavi(Kavi Corp.) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">KeheiWiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Kerika(Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Kick Apps(Kick Apps) - Social Networks</font></td><td>
	<font size="2" face="Arial">KickApps(KickApps) - Social Networking</font></td></tr>
<tr><td><font size="2" face="Arial">Kool IM(KoolIM LLC) - IM</font></td><td>
	<font size="2" face="Arial">KWikiKWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Kwiqq(Kwiqq) - Social Networks</font></td><td>
	<font size="2" face="Arial">Laszlo Systems(Laszlo Systems) - Mashup</font></td></tr>
<tr><td><font size="2" face="Arial">Leverage Software(Leverage Software) - Social Networks</font></td><td>
	<font size="2" face="Arial">Liferay Portal(Liferay) - Community</font></td></tr>
<tr><td><font size="2" face="Arial">LifeType (Lifetype Project) - Blog</font></td><td>
	<font size="2" face="Arial">Lingr(Infoteria) - IM</font></td></tr>
<tr><td><font size="2" face="Arial">Linkademic(Linkademic) - Book Marking</font></td><td>
	<font size="2" face="Arial">Linkroll(linkroll.com) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">LionWiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">listal(Listal.com) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">Lithium Technologies(Lithium Company) - Social Networks</font></td><td>
	<font size="2" face="Arial">Live Journal(Live Journal, Inc) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">LiveWorld(LiveWorld, Inc) - Social Networks</font></td><td>
	<font size="2" face="Arial">LookLater(Doug Martin) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">Lookmarks(Lookmarks.com) - Book Marking</font></td><td>
	<font size="2" face="Arial">Loudblog (Open Source) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">Luminotes (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">LunaWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">ma.gnolia(Gnolia Systems LLC) - Book Marking</font></td><td>
	<font size="2" face="Arial">Mabber(mabber.com GmbH) - IM</font></td></tr>
<tr><td><font size="2" face="Arial">MarkIt(Bleebot.com) - Book Marking</font></td><td>
	<font size="2" face="Arial">MediaWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Meebo(Meebo) - Chat</font></td><td>
	<font size="2" face="Arial">MercuryBoard (Mercury Development) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">MessengerFX(MessengerFX.com) - IM</font></td><td>
	<font size="2" face="Arial">Metadot Wiki (Metadot Corp.) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">MetaForum (Blursoft) - Forums</font></td><td>
	<font size="2" face="Arial">MicKI (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Midgard Wiki (Nemein) - Wiki</font></td><td>
	<font size="2" face="Arial">Mindquarry(Mindquarry) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">MindTouch (MindTouch) - Wiki</font></td><td>
	<font size="2" face="Arial">miniBB (Open Source) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">miniWiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Mixxt(Mixxt) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">MoinMoin (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">MojoMojo (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Momo(ActivePhone) - Social Networks</font></td><td>
	<font size="2" face="Arial">MoniWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Monkey Boards (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">Movable Type (Six Apart) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">MSN Web Messenger(Microsoft Corporation) - IM</font></td><td>
	<font size="2" face="Arial">mvnForum (Open Source) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">mwForum (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">MyBB (Open Source) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">MyProBB (Cubicle Soft ) - Forums</font></td><td>
	<font size="2" face="Arial">myUPB (PHP Outburst) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Mzinga(Mzinga Inc.) - Social Networks</font></td><td>
	<font size="2" face="Arial">Near-Time(Near Time, Inc.) - Blogs</font></td></tr>
<tr><td><font size="2" face="Arial">Netcipia (Netcipia ) - Wiki</font></td><td>
	<font size="2" face="Arial">Netvouz(Netvouz) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">News Futures(News Futures) - Prediction Markets</font></td><td>
	<font size="2" face="Arial">NewsAlloy(Newstrack Media) - RSS Feed Reader</font></td></tr>
<tr><td><font size="2" face="Arial">NewsFutures(NewsFutures, Inc.) - Information Markets</font></td><td>
	<font size="2" face="Arial">NewsGator(NewsGator Technologies, Inc.) - RSS Feed Reader</font></td></tr>
<tr><td><font size="2" face="Arial">Newshutch(Newshutch) - RSS Feed Reader</font></td><td>
	<font size="2" face="Arial">Nexaweb(Nexaweb) - Mashup</font></td></tr>
<tr><td><font size="2" face="Arial">nexdo (Inspirit) - Wiki</font></td><td>
	<font size="2" face="Arial">NextBBS (Open Source) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Ning(Ning) - Social Networks</font></td><td>
	<font size="2" face="Arial">Nocell Teaming(Novell) - Social Software</font></td></tr>
<tr><td><font size="2" face="Arial">Noodle(Vialect) - Wiki</font></td><td>
	<font size="2" face="Arial">NovaBoard (Open Source) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">NuclearBB (NuclearBB ) - Forums</font></td><td>
	<font size="2" face="Arial">NucleusCMS (Open Source) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">Oddmuse (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Odeo Studio(Sonic Moutain) - PodCasting</font></td></tr>
<tr><td><font size="2" face="Arial">OmniFuse(OmniFuse, Inc) - Social Networks</font></td><td>
	<font size="2" face="Arial">Onesite(Onesite, Inc) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Open Text Social Media(Open Text) - Blogs</font></td><td>
	<font size="2" face="Arial">OpenWikiNG (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Oracel BeeHive(Oracle) - Social Software</font></td><td>
	<font size="2" face="Arial">Orgoo(Orgoo, Inc.) - IM</font></td></tr>
<tr><td><font size="2" face="Arial">OvBB (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">Palringo(Palringo) - IM</font></td></tr>
<tr><td><font size="2" face="Arial">PapyrusBB (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">PAUX (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">PBwiki (PBWiki Inc.) - Wiki</font></td><td>
	<font size="2" face="Arial">PBWorks(PBWorks) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Peekamo(Peekamo, Inc.) - IM</font></td><td>
	<font size="2" face="Arial">PeopleAggregator(Broadband Mechanics, Inc) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Personal PPC Wiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Phone Blogz(Preinvent Ltd.) - PodCasting</font></td></tr>
<tr><td><font size="2" face="Arial">Phorum (Phorum ) - Forums</font></td><td>
	<font size="2" face="Arial">phpBB (phpBB Group) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">PHPfox(Benc Ent.) - Social Networks</font></td><td>
	<font size="2" face="Arial">Phpizabi(Real!ty Medias) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">PhpWiki(Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">PicoWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Pie (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Pier (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Pimki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Pivot (Pivot team) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">Pix Pulse(Pix Pulse, Inc) - Forums</font></td><td>
	<font size="2" face="Arial">Plone(Plone Foundation) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Plugoo(Plugoo) - IM</font></td><td>
	<font size="2" face="Arial">Plum(Kingdom of Norway) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Plurk(Plurk Inc.) - Micro-Blogging</font></td><td>
	<font size="2" face="Arial">PmWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">PodWiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">PollGenius(PollGenius.com) - Polls</font></td></tr>
<tr><td><font size="2" face="Arial">PollPub.com(PollPub.com) - Polls</font></td><td>
	<font size="2" face="Arial">PredictionPoint(Microsoft Corporation) - Information Markets</font></td></tr>
<tr><td><font size="2" face="Arial">Pringo(Pringo) - Social Networks</font></td><td>
	<font size="2" face="Arial">ProcessOne(ProcessOne) - IM</font></td></tr>
<tr><td><font size="2" face="Arial">ProjectForum (CourseForum Tech.) - Wiki</font></td><td>
	<font size="2" face="Arial">ProKons(BDF) - Information Markets</font></td></tr>
<tr><td><font size="2" face="Arial">ProntoWiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Propaganda(MixMeister Technology, LLC) - PodCasting</font></td></tr>
<tr><td><font size="2" face="Arial">ProWiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">PSG (PSG Team) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">PukiWiki (PukiWiki) - Wiki</font></td><td>
	<font size="2" face="Arial">punBB (punBB Dev. Team) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Q2 Learning (Q2 Learning ) - Forums</font></td><td>
	<font size="2" face="Arial">QMarkets(QMarkets) - Information Markets</font></td></tr>
<tr><td><font size="2" face="Arial">QuestionForm(Forweb Software) - Polls</font></td><td>
	<font size="2" face="Arial">Quicksilver Forums (QSF Dev. Team) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Quimble(Quimble) - Polls</font></td><td>
	<font size="2" face="Arial">Ramius Software(Ramius Corp) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Rareface(Unknown) - Forums</font></td><td>
	<font size="2" face="Arial">Raw Sugar(Raw Sugar) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">ReadyPortal(Red Dog Software) - Forums</font></td><td>
	<font size="2" face="Arial">Relenet(Relenet) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Riki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Rojo(Rojo Networks, Inc.) - RSS Feed Reader</font></td></tr>
<tr><td><font size="2" face="Arial">Roller(Open Source) - Blog</font></td><td>
	<font size="2" face="Arial">Rsitez(Rsitez) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">RSSBus(/n software Inc.) - Mashup</font></td><td>
	<font size="2" face="Arial">SamePage (eTouch Systems) - Blog and Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Satmetrics(Satmetrics, Inc.) - Social Networks</font></td><td>
	<font size="2" face="Arial">ScrewTurn Wiki(ScrewTurn Software) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Scribe.it(Scribe.it) - IM</font></td><td>
	<font size="2" face="Arial">scuttle(scuttle.org) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">Second Life(Linden Lab) - Virtual World</font></td><td>
	<font size="2" face="Arial">SeedWiki (8th Fold LLC) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Select Minds(Select Minds) - Social Networks</font></td><td>
	<font size="2" face="Arial">Sentenal Visualizer(FMS Advanced Systems Group) - Social Networking</font></td></tr>
<tr><td><font size="2" face="Arial">Serena Software(Serena Software) - Mashup</font></td><td>
	<font size="2" face="Arial">Serendipity (Open Source) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">Shadows(Pluck Corporation) - Book Marking</font></td><td>
	<font size="2" face="Arial">SharePoint(Microsoft Corporation) - Social Software</font></td></tr>
<tr><td><font size="2" face="Arial">Simpy(Simpy) - Book Marking</font></td><td>
	<font size="2" face="Arial">SiteLife(Pluck) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Sixent Enterprise(Ramius Corp) - Profiles</font></td><td>
	<font size="2" face="Arial">Skype(Skype) - IM</font></td></tr>
<tr><td><font size="2" face="Arial">Small World Labs(Small World Labs) - Social Networks</font></td><td>
	<font size="2" face="Arial">SMF (SMF Dev. Team) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">SNIMMER(Snimmer, Inc.) - IM</font></td><td>
	<font size="2" face="Arial">Social CRM(Oracle) - Social Software</font></td></tr>
<tr><td><font size="2" face="Arial">Social Engine(Webligo Developments) - Social Networks</font></td><td>
	<font size="2" face="Arial">Social Network Server(Open Source) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Social Text(Social Text) - Wiki</font></td><td>
	<font size="2" face="Arial">SocialCast Enterprise(Social Cast) - Micro-Blogging</font></td></tr>
<tr><td><font size="2" face="Arial">Sonar Expertise(Trampoline Systems) - Social Networking</font></td><td>
	<font size="2" face="Arial">Sparta(Sparta Social Networks) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Spigit(Spigit) - Information Markets</font></td><td>
	<font size="2" face="Arial">Springnote (Ncsoft Corp.) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Spurl(Spurl ehf) - Book Marking</font></td><td>
	<font size="2" face="Arial">Sputnik (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Streamy(Streamy) - RSS Feed Reader</font></td><td>
	<font size="2" face="Arial">SubWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Swirrl (Swirrl IT Limited) - Wiki</font></td><td>
	<font size="2" face="Arial">Sycamore (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Tabulas.com (Open Source) - Blog</font></td><td>
	<font size="2" face="Arial">Tagseasy(Tag Search Technologies) - Book Marking</font></td></tr>
<tr><td><font size="2" face="Arial">TairoBB (Frozenball) - Forums</font></td><td>
	<font size="2" face="Arial">TamTamy(TamTamy) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">telepark.wiki (Telepark) - Wiki</font></td><td>
	<font size="2" face="Arial">Telligent(Telligent) - Community</font></td></tr>
<tr><td><font size="2" face="Arial">Textpattern (Textpattern ) - Blog</font></td><td>
	<font size="2" face="Arial">Tezaa(Tezaa) - Polls</font></td></tr>
<tr><td><font size="2" face="Arial">ThePort(ThePort Network) - Social Networks</font></td><td>
	<font size="2" face="Arial">Thinkature(Thinkature Corporation) - IM</font></td></tr>
<tr><td><font size="2" face="Arial">ThoughtFarmer (OpenRoad Comm) - Wiki</font></td><td>
	<font size="2" face="Arial">TiddlyWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">TikiWiki(Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Tinychat(Tinychat) - Chat</font></td></tr>
<tr><td><font size="2" face="Arial">Tomeye Communities(Tomeye Corp.) - Community
	</font> </td><td><font size="2" face="Arial">Tomoye(Tomoye Corp) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Traction TeamPage (Traction Software) - Wiki</font></td><td>
	<font size="2" face="Arial">TracWiki (Edgewall Software) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">TradeSmarter(TradeSmarter Holdings) - Information Markets</font></td><td>
	<font size="2" face="Arial">TradEvents(TradEvents Ltd.) - Information Markets</font></td></tr>
<tr><td><font size="2" face="Arial">trawlr(trawlr.com) - RSS Feed Reader</font></td><td>
	<font size="2" face="Arial">Triki-Wiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Twiki(Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Twitter(Obvious Corporation) - Micro-Blogging</font></td></tr>
<tr><td><font size="2" face="Arial">TypePad(Six Apart) - Blog</font></td><td>
	<font size="2" face="Arial">typo (Open Source) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">UBB.threads (Groupee) - Forums</font></td><td>
	<font size="2" face="Arial">UCINet(Analytic Tech.) - Social Networking</font></td></tr>
<tr><td><font size="2" face="Arial">UltraBB (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">Unclassified NewsBoard (Open Source) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">UniWakka (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">UseBB (UseBB team) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">UseMod (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Userplane(Userplane) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Vanilla (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">vBulletin(Jelsoft Enterprises) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Vibe Capital(Vibe Capital) - Social Networks</font></td><td>
	<font size="2" face="Arial">Vignette Social Media Solutions(Vignette) - Social Software</font></td></tr>
<tr><td><font size="2" face="Arial">Village Engine(Fox5Pharma Inc) - Social Networks</font></td><td>
	<font size="2" face="Arial">Viscacha (Viscacha ) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">Vistix (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">Vitrue(Vitrue Inc.) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Vizu(Vizu Corporation) - Polls</font></td><td>
	<font size="2" face="Arial">Voice2Page(Voice2Page) - PodCasting</font></td></tr>
<tr><td><font size="2" face="Arial">VQWiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Wablet(Wablet) - IM</font></td></tr>
<tr><td><font size="2" face="Arial">WackoWiki (WackoWiki ) - Wiki</font></td><td>
	<font size="2" face="Arial">Wagn (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Wala Wiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Web Crossing(Web Crossing Inc.) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">WebCenter Suite(Oracle) - Mashup</font></td><td>
	<font size="2" face="Arial">Weblogic Portal(Bea) - Mashup</font></td></tr>
<tr><td><font size="2" face="Arial">Wetpaint (Wetpaint) - Wiki</font></td><td>
	<font size="2" face="Arial">Wheatblog (Open Source) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">Wicked (Horde Project) - Wiki</font></td><td>
	<font size="2" face="Arial">Wiclear (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">WiGit (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Wikepage (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Wiki Spot (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Wikia (Wikia Inc.) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">WikiASP (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">WikiDoc (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Wikidot (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">WikiNi (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">WikiSH (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Wikispaces (Wikispaces) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Wiki-Toolkit (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">WikkaWiki (Wikka Development) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">WikyBlog (Open Source) - Blog</font></td><td>
	<font size="2" face="Arial">Wild Apricot(Bonasource Inc.) - Social Networks</font></td></tr>
<tr><td><font size="2" face="Arial">Windows Live Messenger(Microsoft Corporation) - IM</font></td><td>
	<font size="2" face="Arial">Wisdom Hive(Wisdom Hive Inc.) - Information Markets</font></td></tr>
<tr><td><font size="2" face="Arial">Wizz RSS(Wizz Computers) - RSS Feed Reader</font></td><td>
	<font size="2" face="Arial">Word Press(Wordpress Dev. Team) - Blog</font></td></tr>
<tr><td><font size="2" face="Arial">Wow BB(Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">WowClassic (Open Source) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">wxWikiServer (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">XCAP(Joshsthlm) - Community</font></td></tr>
<tr><td><font size="2" face="Arial">XMB (The XMB Group) - Forums</font></td><td>
	<font size="2" face="Arial">XoWiki (Open Source) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Xwike(Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">XWiki (Xwiki Dev. Team) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">YaBB (YaBB Dev. Team) - Forums</font></td><td>
	<font size="2" face="Arial">Yahoo Messenger(Yahoo!, Inc.) - IM</font></td></tr>
<tr><td><font size="2" face="Arial">Yahoo! My Web(Yahoo!, Inc.) - Book Marking</font></td><td>
	<font size="2" face="Arial">Yammer(Yammer) - Micro-Blogging</font></td></tr>
<tr><td><font size="2" face="Arial">yawiki (Open Source) - Wiki</font></td><td>
	<font size="2" face="Arial">Yazd (Group Effort) - Forums</font></td></tr>
<tr><td><font size="2" face="Arial">YetAnotherForum.NET (Open Source) - Forums</font></td><td>
	<font size="2" face="Arial">Zocalo(Open Source) - Information Markets</font></td></tr>
<tr><td><font size="2" face="Arial">Zoho(AdventNet, Inc.) - IM</font></td><td>
	<font size="2" face="Arial">Zoho Wiki(Zoho ) - Wiki</font></td></tr>
<tr><td><font size="2" face="Arial">Zoomerang(MarketTools, Inc.) - Polls</font></td><td>
	<font size="2" face="Arial">Zurpy(zurpy) - Book Marking</font></td></tr>

</table>

<p>&nbsp;</p>
]]></description>
         <link>http://www.rtodd.com/collaborage/2009/08/400_plus_enterprise_20_product.html</link>
         <guid>http://www.rtodd.com/collaborage/2009/08/400_plus_enterprise_20_product.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Enterprise 2.0</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">blog</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">community</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">enterprise 2.0</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">forum</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">im</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">products</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">services</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">wiki</category>
        
         <pubDate>Wed, 19 Aug 2009 06:33:58 -0500</pubDate>
      </item>
            <item>
         <title>Too Much Customer Service in Enterprise 2.0?</title>
         <description>Make no mistake that I am an over the top advocate for the customer within the enterprise.  I developed these skills and attitude during the early nineties where I read every book on Customer Service and studied the success of great companies like Disney and Nordstrom&apos;s.  I knew that this knowledge and mentality would play well inside the corporation.  We repeatedly got comments like &quot;you guys are a breath of fresh air&quot; and &quot;you can&apos;t be from IT?&quot;.  So it shouldn&apos;t come as a surprise that I adopted and pushed my way into Collaboration and Social Software.  These tools give the voice and control back to the end user and away from the tyranny of technology organizations.  Our run for seven years was nothing to be ashamed and I think we changed the culture of the company from a collaboration perspective.  The question that I place on the table is can you provide too much customer service or client-support?

My knee jerk reaction is hell no and you should go crawl in a hole for even thinking such blasphemy.  However, if I take a different perspective then I can see where problems may emerge.  If everyone provided the same level of service as Disney did then there wouldn&apos;t be a Disney in the first place.  You go to Disney to escape from the customer no-service that prevails in most other companies.  Therefore, it is understandable to see that other IT organizations can&apos;t match your service and there is some form of intimidation and resentment that emerges.  What most people didn&apos;t see about our team is that we had world class design skills that were leveraged in our online support environment.  We had resources that had 7-9 years experience in an IT customer service role.  We also believed that our group would live or die by the level of service provided; it was the basis of our business model.  Service wasn&apos;t an afterthought but the core principle where everything else revolved around. 

Executives are concerned about scaling that level of service.  Perhaps it is a cost issue; although our experience is that it requires far more resources to deliver poor service since the customer has to bring in their own consultants in addition to the IT staff.  Our group was small by today&apos;s standards and it&apos;s far easier to coach and inspire a small group of customer warriors.  You can&apos;t have one group delivering at customer service level 10 and the rest at level 5.  Unless, you have the commitment that would allow you to leverage what the one group did across all the other different teams.  Believe me, it is far easier to kill the one shining star than it is to change the entire galaxy of &quot;good-enough&quot; service providers.  </description>
         <link>http://www.rtodd.com/collaborage/2009/08/too_much_customer_service_in_e.html</link>
         <guid>http://www.rtodd.com/collaborage/2009/08/too_much_customer_service_in_e.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Enterprise 2.0</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">enterprise 2.0</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">service</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">web 2.0</category>
        
         <pubDate>Mon, 17 Aug 2009 07:48:15 -0500</pubDate>
      </item>
            <item>
         <title>Enterprise 2.0 and the element of the Owner&apos;s Passion</title>
         <description>One evening while on vacation we stopped by a small restaurant where we were greeted by the owner.  After a couple of minutes, he actually guided us to our table and served us our drinks.  I also witnessed him delivering the plates, cleaning tables, and filling glasses.  Here was a man willing to do anything to help his business; he had passion.  In another example, I went to buy my 3-day fishing license and the owner came out and told me which bait was working the best and how far out folks were catching fish.  Both these men have passion for their business and their customers which is so rarely seen inside the walls of the enterprise.

Do you have passion for your Enterprise 2.0 implementation?  Are you willing to sit down with a customer and guide them through the maze of 2.0 products?  Do you try to understand the user requirements and then create a custom solution with the 2.0 tool set?  Or, do you send them a link and tell them to figure it out for themselves.  That&apos;s not passion, that&apos;s some one sitting behind the counter taking orders.  I recall having a conversation with a young woman working in a fast food restaurant where the entire transaction happened with her only words spoken being: &quot;$3.25&quot;.  No welcome, no thank you, no a single word but the price.  Customer service or laziness at it&apos;s lowest.  Passion is what drives you to care about the customer and the end result.  I always loved the saying that everyone wants to be &quot;CEO&quot; but very few want to do &quot;CEO&quot;.  Same is true here, in that everyone wants a successful Enterprise 2.0 implementation but very few want to actually do an Enterprise 2.0 implementation.  To be successful, we need passionate people that will help other adopt the technology and take a risk to move away from the tried and true methods of communication.
</description>
         <link>http://www.rtodd.com/collaborage/2009/08/enterprise_20_and_the_element.html</link>
         <guid>http://www.rtodd.com/collaborage/2009/08/enterprise_20_and_the_element.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Enterprise 2.0</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">Customer Experience</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">enterprise 2.0</category>
        
         <pubDate>Thu, 13 Aug 2009 07:45:21 -0500</pubDate>
      </item>
            <item>
         <title>Enterprise 2.0 and Marketing Ideas</title>
         <description>This is the second part of a collection of ideas that we can implement taken from small businesses patronized during our beach vacation.  While sitting on the beach watching the kids ride their boogie boards, the traditional single-engine airplane flew over with the trailing banner stating &quot;Bathing Suits : Buy One, Get One Free at Alvin&apos;s Island&quot;.  My in-laws made a trip to the store but didn&apos;t find any bathing suits they liked but did buy a few t-shirts.  It struck me that small to medium business must find ways to let you know they are in business and perhaps, just around the corner.  This made me take notice of all of the different marketing and advertisements that we might not normally see; the emergency contact numbers magnet provided by the local pizzeria, the local map provided by a chain of restaurants, and the beach umbrellas promoting the souvenir store.  

These local businesses understand that if you want customers, you have to keep your name and value statement in front of them as much as possible.  Unfortunately, IT and Social Media experts fail to see the need of such low life efforts.  In a recent published Social Software Maturity Model, nothing was included on marketing or branding.  Once again, they just assume the followers will come to the mountain.  Nothing could be farther from the truth.  People won&apos;t or don&apos;t have the time to just sit around and play with social software.  As in many cases, if it&apos;s not about solving the fire of the day, they won&apos;t be interested in it.  So why market the software in the first place if people don’t have time.  The simple answer is that people will make time for something that creates value or provides engagement.  I have seen one implementation that places the last updated social software entries on the corporate Intranet (i.e. Good Idea).  The bad news is that many of these entries are just crap updates that the blogger was testing functionality.  One time the top three posts were useless titles but no blog content.  They would be better served to use a little bit of logic that combines popularity and last update to showcase the content.  Marketing has a stigmata associated with it, especially in the engineering fields.  But, we need to get over that sentiment if we are to survive the next evolution of IT.

The inventor of Jell-O sold it for $450 because he didn&apos;t know what to do with it.  Worn out from failure, the buyer tried to sell it for $35 because the customer didn’t know what to do with it.  Ultimately, they figured out a way to communicate the vale and utility to the end consumer through cookbook type give-a-ways (i.e. Marketing).  Marketing matters and we need to get over our pride and prejudices.   I admit that I am a marketing snob, thus I get critical of IT PM folks trying to be marketers.  They efforts show their lack of experience and amateur results.  However, I also need to recognize that any results are better then none and applaud even the noblest of efforts.

</description>
         <link>http://www.rtodd.com/collaborage/2009/08/enterprise_20_and_marketing_id.html</link>
         <guid>http://www.rtodd.com/collaborage/2009/08/enterprise_20_and_marketing_id.html</guid>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">enterprise 2.0</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">marketing</category>
        
         <pubDate>Tue, 11 Aug 2009 07:54:53 -0500</pubDate>
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