Collaborage? What does that mean?
Let’s start with a bit of a background and mission of this blog. Our organization has deployed collaborative and social software (Web 2.0 Technologies) over the past 4 years. We have seen a fair amount of success by applying our traditional fram...
Commonality of Failure
After studying and reviewing actual implementation of Enterprise 2.0 efforts, I have come to the following conclusion. You can classify implementation as either failures or successes. There seems to be a wide diversity of reasons for the success...
Value Creation in the Enterprise 2.0
Enterprise 1.0 versus 2.0
While the differences between Enterprise 1.0 and 2.0 are grey at best, we can attempt to draw some segmentation by reviewing the high level characteristics. The following table provides a side by side comparison of these technologies.
Enterprise 2.0 Vision
One of the missing components of most implementations of Collaborative and Social Software is the responsibility for the success or failure of the effort. That sounds a bit harsh, but regularly, I fail see the components of a vision, mission, met...
McDonalds or Whompoa Club
So they put you in charge of the Collaboration rollout and that’s the good news. What type of business are you going to build? McDonalds or the Whompoa Club (Shanghai). The objectives are very different; McDonalds wants to process as many custom...
What happens when the consumption of products increase the value?
Suppose I go online and order a brand new F-150 pickup truck. Everyone in Georgia has a pickup truck; it’s a state law. The price, including all of the additions, is around $30,000. I drive that truck one mile down the road, now what is the val...
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Mass Adoption of Social Software
While Web 2.0 applications like Flickr, SlideShare, MySpace, and Second Life provide great examples of large scale deployments, we seem to have a shortage of Enterprise mass adoptions. Mass adoption would be where a large percentage of employees, ...
Technorati Profile for Collaborage
Four Types of Opportunities
When implementing collaborative or social applications within the enterprise, four scenarios emerge where you can provide service.
Education Opportunity: A customer has never heard of collaborative or social software, what...
The Simplicity Cycle
Dan Ward just published a wonderful book on the simplicity cycle. He presents an idea that we will all kick ourselves for not coming up with it. The basic is that we start at ground zero on a two dimensional chart where the Y-axis is the complex...
Avoiding Bad Experiences
If I were to ask you what tool would you use within the enterprise to communicate or collaborate on a project, the obvious answer would be the one that offers the greatest value. Value is defined as the constant push and pull between the amount o...
Another Review of Enterprise 2.0
By now you have probably heard of Web 2.0 and all of the hype surrounding the next evolution of web technology. The impact on our culture is unmistakable with the advent of Weblogs, Wikis, and many other social applications. While Web 2.0 has be...
Enterprise 2.0 Wager
From one of my previous posts, I made reference to how odd it is that we spend over 90% of our time talking about something that will only have a 10% impact on your implementation; namely, tool selection. Take wikis for example, you have several ...
Not Engaged; Three Barriers to Consider
Within the collaborative space we can classify customers into those that have been engaged and those that have not. Let’s first look at the ones that have not engaged your Enterprise 2.0 effort. We can classify these users into the three differe...
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Enterprise 2.0 Customer; I was Wrong
A couple days ago, I posted that there were two types of Enterprise 2.0 customers or opportunities. I was wrong, dead wrong. The “engaged” and the “not engaged” left out the group that is currently “being engaged”. How silly of me to forget tha...
Fifteen Uses of a Corporate Wiki
1. Collecting Business and Technical Requirements
2. Corporate Dictionary
3. Meeting Agendas, Notes, Attendees, and Attachments
4. Organizational and Professional Biography
5. Status Reporting (Project, Personal, Program, D...
Fifteen Uses of a Corporate Blog
1. Executive Communications
2. Project Status Reporting
3. Sharing Knowledge and Professional Expertise
4. Gathering Collective Intelligence (Marketing Campaign)
5. Sharing Experiences; Vendor, Partner, or Product
6. ...
The Ignorance of Crowds
In Strategy & Business, Nicholas Carr (Author of Does IT Matter) has written an article about the application of "peer production" to business innovation. The title the magazine gave the piece is "The Ignorance of Crowds," but it's really more abo...
That's Not Good Enough...
You have to be better than YouTube, MySpace and Wikipedia. If you take the average contributor rate in these organizations, as compared to the reader population, you will get some number around 0.16%. No, that’s not 16%, it is around a tenth of on...
Enterprise 2.0 Map and Comments
FistPartner has produced an interesting map of these technologies that we commonly refer to as the Enterprise 2.0 market Map. This is very good map that will force you to think about your imp...
Too fast for Me: 15 Uses for Social Book Marking
No sense in me replicating Niall's Work
View 15 Uses of CorporateBook Marking
1. Monitoring news/blog coverage of your company
...
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Fifteen Uses of Collaborative Solutions
1. Intranet Replacement; Open Access and Collaborative. An easy win…
2. Lightweight Document Management
3. Shared Space for Meetings; Sharing Agendas, Deliverables, Times, and Attendees
4. Team / Group Collaboration
5. Sh...
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Fifteen Uses of RSS in the Enterprise
1. Announcing Company News and Events
2. Product and Release Notifications
3. Job Openings and Organizational Changes
4. Employee Discounts and Reward Programs
5. Documentation Updates
6. New Shared Content within Soc...
Prosumers in Enterprise 2.0? Not yet...
The IT Innovator Don Tapscott suggested a term “Prosumer” to describe the blurring gap between the producer and consumer of a product or service. On the surface, this sounds like an important discovery and it is in the outside world. Clearly, or...
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Fifteen Ways to Market Enterprise 2.0 Applications
1. Friends and Family (Personal Network)
2. Newsletters (Informative and Advertisement)
3. Announcements (Email)
4. Web Sites (Client-Support, IT, Arch, Ops, etc.)
5. Search and Classification Engines
6. Launch and Tr...
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Fifteen Uses of Professional Profiles within the Enterprise
1. Establish your Expertise and Define your Professional Trademarks
2. Describing your Areas of Interest
3. Defining your Business Experience and Technical Expertise
4. Sharing Professional Documents: Resume, CV, and Portfolio
15 Ways to Professionally Brand You
Tom Peters published on this topic in his 1997 Fast Company Article called “A Brand Called You”. The essence of Mr. Peters message is that you are in charge of your brand and that all of us can own some part of the market. Everyone can learn, and...
Web 2.0 Creates Endless Micro-Markets
In Web 1.0 organizations defined who the winners and losers were going to be. They defined the rules of play, rules of engagement, and framework of the eco-system. Standard products, delivered globally, and manufactured in mass. The soft drink ...
Enterprise 2.0: Find the Influencers…
Once commented how I transformed Metadata into a principle architecture within the enterprise. The question revolved around how I convinced 100 architects to accept this new way of thinking? Truth be told, I didn’t have to convince 100, only 2. ...
Fifteen Ways to Use Social Tagging
1. Aggregation of User Contributed Content
2. Aggregation of People, Projects, and Programs
3. Build a New Content Discovery Methodology (i.e. Tag Clouds)
4. Creation of Semantic Relationships between Tags
5. More Current a...
New Design for Collaborage
Collaborage
has been redesigned for a couple of reasons. First, I want to learn more how
Moveable Type works and what you can do with th...
Enterprise 2.0 Slideshow
Great Job on defining the new productive worker within Enterprise 2.0. Last year, we spent quite a bit of time taking a long look at what is takes to compete in the next 20 years as a high performing information worker. The advent of Web 2.0 and...
Fifteen Emotional Needs for the Enterprise 2.0 Employee
1. The need to be in Perceived Control of their Environment
2. The need to get Connected
3. The need to Promotes ones Knowledge and Experience
4. The need to Level the Playing Field
5. The need to Contribute to the Knowledg...
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The Tipping Point of Enterprise 2.0
They call it the tipping point which a phrase popularized by Malcom Gladwells’s book called The Tipping Point. In social terms, a tipping point is the event where a previously rare phenomenon becomes rapid and dramatically more common to the end ...
The Enterprise 2.0 Experience
I make no apologies for being a rabid fan of the “The Experience Economy” book written by Pine and Gilmore. The insigh...
Social Computing Magazine Picks Up Collaborage
Excellent. Social Computing Magazine has picked up one of the Blog Posts here on Collaborage. This is an excellent advancement since it indicates that people are interested in actual case studies and real world experience. One of the basic thin...
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Enterprise 2.0 Conference Material
Here are a couple of interesting items from the Enterprise 2.0 conference held in Boston, MA. which was held this week. First, is Ross Mayfield’s interactive notes from the How to Build an Enterprise 2.0 Platform Employees Will Use session. Very...
What the Enterprise 2.0 Conference failed to Address
After reviewing the slides and video’s of the 2007 Enterprise 2.0 Conference, I asked myself what is missing. What is missing from the agenda and from the other sessions that is an absolute requirement for success? Several of the speakers touche...
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Fifteen Ways the Enterprise 2.0 is a Business
Here are fifteen ways in which organizations need to run their corporate Web 2.0 implementation as a business.
1. Investment Capital
You need some initial investment of capital for the infrastructure and software.
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Social Computing Magazine
Social Computing Magazine has picked up two of the Blog Posts here at Collaborage. They have published the fifteen ways to utilize a wiki as well as the fifteen ways to use a blog in the corporate environment. What other ways have you seen these ...
Quick ROI for Enterprise 2.0
Everyone one wants a Return on Investment model for collaboration and social software. Just to let you know, there are hundreds of such models out there for traditional information technology type programs. One quick ROI is to replace business u...
Fifteen Things an Enterprise 2.0 Leader Must Do
1. Show Up. Leaders show up and engage the program. True leaders don’t sit 1,000 miles away issuing commands without understan...
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Think Small and you get Small
Just to play the Devils Advocate; I was listening to a
couple of Podcasts last night on Enterprise 2.0. One message that seemed to be
repeated over and over is that you should start small. Start with a small
project and then w...
Barriers to Adoption
Another way to look at Enterprise 2.0 adoption is to review the reasons people are not using the Enterprise 2.0 services. Most organizations like to survey their current customers to understand why they are using them. However, this seems to be ...
Information Experience Economy
Recently, Joseph Pine and I exchanged emails which always make me think beyond the obvious. He and his co-author make you re-think the basic ideas of value creation. While I think I am late to the ...
Which do you choose?
So you’re running the corporate Collaborative or Social Software implementation and you have to make a decision. Ok, it’s a hypothetical decision but none the less. You can add a high profile Intranet as a customer or 100 Collaborative spaces; w...
Fifteen Things Wiki Users Need Training On
Here are fifteen things end users need training, education, or training on. Don't assume anything.
1. How to title your entry so that peo...
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Fifteen Ways to Deliver Training the Enterprise 2.0 User Needs
1. Online Instructions
2. Step-by-Step Guides
3. Product Documentation
4. One Page Tip Sheets
5. Communities of Practice...
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What Happens When Web 2.0 Evolves
An updated version of "What Happens When" has been posted on Slideshare. Added eight more examples of companies gaining a strategic advantage using Web 2.0.
Enterprise 2.0 Case Study
Scott Gavin has posted another excellent collection of slides about his internal journey with social software. I won’t mention the company name but if you look close enough then you should be able to figure it out. Our organization may be about ...
Sharepoint Case Study
Toby Ward (Intranet Blog) has documented an interesting case study of Collaboration using Microsoft's Sharepoint. More importantly, he shows a very interesting method of looking at out of date content which is a huge concern for most implementati...
Blame Henry Ford for this...
Where are you in Implementing Enterprise 2.0
That’s a good question that many of us are afraid or unable to answer. That being said, I’ll propose one methodology for analyzing this question. I think it’s fair to say that the majority of the organization rides together, like a swarm of bees...
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Fifteen Wiki Metrics That I would Like to See
1. Wiki Page Count
2. Page Update Chart with Quantity on the top and Age on the bottom
3. Number of Page Views Day, Week and Month
HP Gets Naked...
HP has embraced the idea of a company blog by allowing their employees to talk about a wide variety of topics. From Usability to Second Life, th...
Act Now, Mass Adoption is Coming
Remember the old days when people were selling domain names for millions of dollars? How much did http://www.cookies.com go for? I actually sol...
Credibility By Position in 1.0
In Enterprise 1.0, individuals were designated experts by their position. When you wanted advice on mobile devices you went to see the John becau...
Are We Ready for Enterprise 2.0
Will Enterprise 2.0 do more harm than good? The obvious answer is no but management has a way of screwing things up. With the advancements in technology and a little elbow grease, we are now able to deliver executive dashboards with up to the mi...
Enterprise 2.0 is About Innovation
We have two paths of organization and corporate strategy in our world and they rarely seem to co-exist. You innovate, create, and destroy your old business before anyone else can. This will force you to think outside of the box and realize that ...
Business Transformations
There are many examples of organizations that have been completely transformed themselves over the past few years; none as much as the photography industry. Just about every component of the ecosystem has been transformed or been reinvented. Not...
I am Change, You are Irrelevant
Last month, I posted a quote from Eric Shinseki “"If you don't like change, you're going to like irrelevance even less" which sums up the basic message of Enterprise 2.0. The one thing I forgot to do is to introduce myself; I am change.
I...
Cost Center or Revenue Generator?
How are you going to run your Social Software program; as a cost center or a revenue generating program? No, you can’t cop out and say both. At the end of the day, you need to pick on or the other. If you choose cost center then you need to foc...
Email vs. Collaboration
Web 2.0 Book: Trademark 2.0
You Need a Champion
Over the years, our organization has deployed almost 35 knowledge stores including the Metadata Repository that won us several industry awards. O...
We are not prepared for 2.0!
According to the US Department of Labor, we will need to retrain 75% of the workforce in new technology and new methods of doing business. 80% of all jobs will require some form of post secondary education by 2015. The time of abundant resources ...
Coase’s Law and Enterprise 2.0
One of the things that seems to undisputable is that the productivity of the enterprise continues to increase year by year. The basic reason for this is the reduction of interaction and transaction costs within different organizations. Nobel Pri...
New Business Model: Enterprise 2.0
With apologies to David Coverdale, “Here I go again”. The problem with organizations today is that they are built upon vertical, top down hierarchal structures. This may make it easier to merge large organizations but can create havoc in buildin...
Technorati Claim Process
Need to claim the blog on Technorati by posting a weblog post.
Technorati Profile
Enterprise 2.0 Bookmarks
Created a New Group under the Magnolia web site in order to share Enterprise 2.0 and Web 2.0 websites. Feel free to Join and add links that you know about in this space. I'll try to add them as I come across th...
Marketing Enterprise 2.0: Part 1
As mentioned in earlier posts that awareness and education are two of the most important hurdles to overcome when deploying Collaborative Software in the enterprise. This weblog entry is the first of four entries on ways that you can communicate ...
Web 2.0 University
Wow, this look interesting. A Web 2.0 Bootcamp focusing on 7 major patterns of Web 2.0 applications, the structure and business models of Web 2.0, and how Web 2.0 concepts are applied directly to the design and development of online products and ...
Review of Trademark 2.0
The first review of "Trademark 2.0: Defining Your value in a Web 2.0 World" has come in and it's not bad at all. Thanks to Daragh O'Brien for his kind comments.
He has recently published ...
Education Channel: Part 2
This is the second post in a series focusing on how to get the message out to the user community. This channel focuses on how to educate people on the collaborative solution or offering. Here is a link to the first post focusing on the Continue reading "Education Channel: Part 2" »
Serious Business: Web 2.0 goes Corporate
The Economist Intelligence Unit has released a report entitled “Serious Business: Web 2.0 goes Corporate”. The research polled 40...
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iStockPhoto Use of Social Tagging
As you can tell, Collaborage went under the knife over the week to get a new look and feel. Since Web 2.0 is the perpetual beta environment, it makes sense to rebuilt my weblog every now and then. Anyway, I was looking for an interesting photo t...
Customers Revolt
I had the opportunity to speak to a C-level executive at another company about Collaborative Solutions and in particular, Sharepoint. For two years, his IT experts were telling him that Sharepoint didn’t scale, wasn’t reliable, extensible, or man...
Enterprise 2.0 Equals Politics
Last week an “Enterprise 2.0” consultant called to chat about what he could to for me and my enterprise. I don’t really think he did his homework to know who he was talking to but I enjoyed his 15 minute overview of Web 2.0 within the organizatio...
Top 25 Enterprise 2.0 Weblogs
Here are the top 25 Weblogs (blogs) as ranked by Technorati. The members of the list had to be classified as Enterprise 2.0 which may indicate the obvious absence of those blogs that we all consider to be the actual top hitters like Andrew McAfee...
Weblog Analysis Criteria
Sharepoint as an Intranet
Imagine a spectrum where on one end is social software and the other is the Intranet. The social software is a centralized service that acts as a many-to-many communication medium. Centralized in the sense that all of the weblogs, wikis, and oth...
Collaboration 2.0 Included...
It’s hard to put into words the excitement to see “Collaboration 2.0” included in Dion Hinchcliff’s Mid-Year review of Enterprise 2.0. Focusing on the internal facing and social aspects Hinc...
SharePoint and Social Software
After my fifth phone call and email on this topic, I think it’s time to create an informative post on a confusing topic. Can Sharepoint and Social Software exist in the same environment or must you choose one or the other. The first step in answ...
Enterprise 2.0 Conference Session
Here is my conference overview session fro Web 2.0 technologies within the enterprise. While this session will focus on the Data Professional, the majority of information could be applied to any technology profession.
Conference: ...
Collaboration Skills
So you are deploying a collaborative solution (Sharepoint) or rolling out Social Software, what skills would you look for? What skills would you need in the client-support which is the fundamentally difference between success and failure? Here a...
Where are the CIO's
Interesting article in the current issue of Information Week asking Where are the CIO's? The author reviewed 12 corporations and only 5 had the CIO lis...
Crying Uncle in Enterprise 2.0
Folks might be wondering why I haven’t posted as much over the past few weeks as I did in the prior months. Perhaps, I have run out of things to say about Collaboration, Sharepoint, or Social Software. Well, that clearly isn’t the case but I do ...
Self-Service Imperative
Yesterday, we had one of the major vendor’s stop by for an hour overview of his new products. We talked about how we service so many customers with only a few resources. He commented that we could encourage more people to call his organization f...
Web 2.0 Book Chapter Overview
Here are the chapter highlights for Trademark 2.0 which is now available on Amazon.com.
Collaboration? Not Yet...
Clearly, that really isn’t a fair statement since no one in thier right mind would actually admit to not collaborating. Unfortunately, much of what we call collaboration really isn’t. If we are not collaborating, then what are we doing? Well, w...
The Brat Economy
When we think of traditional manufacturing, we think of huge capital investments where profit can only be obtained with mass volumes of production. The obvious products are things like the automobile, clothing, and book publishing. In fact, I was ...
Web 2.0 / Enterprise 2.0 Overview Available
I am making my Web 2.0 overview available online at http://ww.rtodd.com. Chapter three ( Continue reading "Web 2.0 / Enterprise 2.0 Overview Available" »
The 2.0 Day of Reckoning
If I were to ever leave AT&T and start a consultant company, one of my first questions to executive management would be to ask “Do you really want to succeed in the Collaboration and Social Software Area?” Ok, I wouldn’t last very long in the con...
Trademark 2.0 Makes it to 127,000
Trademark 2.0 makes it to Amazon Rank 127,000. Ok that’s nothing to brag about but out of 4 ...
Enterprise 2.0 Conference Call for papers
Last year I put in for the Enterprise 2.0 conference to discuss the importance of implementation success. Our session was not chosen and in many ways I was ok with that. We only had 10,000 Collaborative environments and limited entry into Social...
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Beware of the Ignorant Antagonist
What do the following companies have in common: IBM, Levis Strauss, Kodak, Zenith, Firestone, Timex, Nestle, US Steel, Polaroid, and Sears? Answer: they all owned or lead their industries during my generation. Take IBM, many people will say they ...
The Collaborative Bakery
I am still stuck on the differences between Communication, Coordination, Cooperation and Collaboration. I need an analogy to use to demonstrate what it means when two disparate teams actually collaborate together. Imagine Main Street in some lit...
Marketing Enterprise 2.0
One of the topics that really doesn’t get much discussion are the concepts of marketing and branding within the Enterprise 2.0 space. I don’t really want to spend time on dwelling on the basic definitions or utility of this type of effort. I wou...
Business Model 2.0
Regardless of your position, role, responsibility, there is one thing that you can be sure of in our environment. You are part of one or more business models within the enterprise. The bottom line is that all of us provide some form of service to ...
Customer Connection
There is axiom that states that if you connect customers then you connect them to your brand. This indicates that if you provide the means by which customers can get together and share information, knowledge, and best practices with each other, t...
Eight Ways to Build Collaborative Team
This months, the Harvard Business Review published an excellent article discussing the right conditions where collaboration can flourish. In large organizations, where the workforce is distributed, there are certain elements that need to be in pla...
Customer Experience: New York City Style
Ok, who or what in New York City hit the preverbal home run when it comes to the customer experience. Well, let’s start with those places that stuck out. First, our hotel was over priced and the essence of customer service was poor at best. The...
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Was New York City 2.0
The one thing I learned last week in New York City is that you do not cross the Hudson River unless your horn works. The horn is basically an indicator that I am going to go through that intersection regardless if you are standing there or not. ...
Internal Organization Blogging Strategy
Here are a few ideas for internal organizations thinking about blogging on the Corporate Intranet
Blog Entrance and Exit Strategy
The idea of an entrance and exit strategy is to set guidelines on why to organizations...
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How to Blog; 10 Ideas
A few weeks ago, we posted the concepts around a blogging strategy. What I didn’t include was the ideas around “How” to blog, so here are 10 tips that help me.
1. It doesn’t have to be perfect. Writing a blog is like hav...
The Business Value of Blogging
IBM has published an interesting newsletter focusing on the business landscape for blogging. The article discusses the impact blogging has and reality that Social Software is part of our life and a leading source of information. Ed Brill who run...
2007 Was Successful in E20
The end of the year is always an excellent time to review your success and setbacks during the year. From a Enterprise 2.0 implementation standpoint, we did an excellent job and the numbers speak for themselves. Our collaborative team and intran...
Collaboration by Data Organizations
Does the metadata organization collaborate with the data steward group? Does the data architecture team collaborate with the operations team? Does the data quality team collaborate with the end-user community? Clearly, these are unfair questions b...
Only 20% Engaged
I read an article over the Holidays that stated that 70% of the people surveyed indicated that they only use 15-20% of their skills in the current role. I believe there is more truth in this result than many people, especially in leadership posit...
What Fax Machine?
Not sure why but I found myself in the mail room yesterday and took notice of couple of things. The first was the fax machine and the other was the mail drop. It doesn’t seem that long ago when these two objects were the most used items in commu...
Strategy Review for Enterprise 2.0
Well, it’s the first of the year and now is an excellent time to review your Enterprise 2.0 strategy. If 2007 was your first year implementing then your metrics might not be the best place to start but the questions remain. What are your growth ...
Busines Value of Enterprise 2.0
Putting together some slides some slides for an upcoming conference, I started to put some thought into the elusive Business Value of Enterprise 2.0. After doing this for the past 4 years, locating examples of business value isn’t really that har...
Change is Coming
Watching the news coverage last night of the election, I was intrigued by one particular segment that talked about how, despite unemployment and interest rates being historically low, we seem to be concerned with the economy. The analyst provided...
80% Failure Rate
Recently, CIO magazine published an article on Collaborative and Social Software. One comment made me think a new was that 80% of implementations fail. I think I am going to disagree with that statement by adding my experience. Only about 40% o...
DIG 2008 Conference
Palladium is offering a discount to the conference that I will speaking to in May. One day will be dedicated to Enterprise 2.0.
Exclusive Discount
Palladium’s DIG 2008 May Conference
$500 off a new registrati...
EIM Conference
Wanted to mention the Enterprise Information Management Conference held in Toronto, Canada. Wilshire Conferences and DAMA International are proud to announce their first Enterprise Informat...
Barriers to Web 2.0
In the latest issue of KMWorld, Hugh McKellar references some work done by Gartner where they identify five major challenges for deploying Web 2....
Enterprise 2.0 Requires Efficiency
Recently, I joined a Board of Directors for a small organization with about 5 million in sales. We had our second meeting where we were reviewing the business model and one of the other people on the team, who owns several businesses, made an int...
Is Blogging Dangerous to Your Health?
I must have got up in a bad mood today thinking this thought. I hear and read that executives are concerned that if organizations deploy Enterprise 2.0 that employees will spend too much time doing non-business value-add things. Things like shar...
Viral Expansion Loop
Interesting article in this month's issue of Fast Company. The article spotlights a new Web 2.0 company called Ning that is run by Continue reading "Viral Expansion Loop" »
Does Software Selection Matter?
I have a theory about deploying Web 2.0 applications within the enterprise. I’ll call it a theory simply because I can only prove half of it. Suppose we have the time, money, and resources to put up five implementations at once, each with a diff...