<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom">
   <title>Collaborage</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/" />
   <link rel="self" type="application/atom+xml" href="http://www.rtodd.com/collaborage/atom.xml" />
   <id>tag:www.rtodd.com,2008:/collaborage//9</id>
   <updated>2008-10-02T11:50:50Z</updated>
   <subtitle>Integration of Collaborative and Social Technologies within the Enterprise: Delivering Enterprise 2.0.  </subtitle>
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.35</generator>

<entry>
   <title>Would You Electrocute Someone</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/10/would_you_electrocute_someone.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.483</id>
   
   <published>2008-10-02T11:45:37Z</published>
   <updated>2008-10-02T11:50:50Z</updated>
   
   <summary>Why do people cut you off in traffic? Why would these same people never do it standing in line at your local Wal-Mart? Perhaps the exception to this is the man that punched a teenager this week after she accused...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      Why do people cut you off in traffic?  Why would these same people never do it standing in line at your local Wal-Mart?  Perhaps the exception to this is the man that punched a teenager this week after she accused him of cutting in line at McDonalds.  That being said, most people are civil and obey the unwritten rules of our society.  That is, until they can become anonymous where many people change over to Mr. Hyde.  This past week, the southeast saw what it would be like to live in a world of scarcity.  Normally, we live in a world of abundance where you can go out and buy anything you want; even gas.  On the south side of Atlanta, I didn’t have much of a problem finding gas with short lines.  The other sides of town reported up to an hour wait, assuming you could actually find gas to begin with.  The vast majority of the people were nice and willing to wait their turn.  That is until they got back on the highway and then it&apos;s back to &quot;Get out of the way you #$%^&amp; idiot&quot;.  Anonymity seems to make us do things that we wouldn&apos;t normally do.  I started to think about using the 1980&apos;s Streaking fad as an example but common sense got the better of me.

The idea of people doing bad things because they can remain anonymous isn’t really new.  In the 1960&apos;s, Staley Milgram ran an interesting experiment on 1,000 subjects.  Prior to the research study, he polled the experts that said only 1% of people would actually go so far as to electrocute another human being.  Although the study involved three people, two of the participants were actors.  Subjects were brought in and told of the three roles and that random chance would assign them to one or the other.  The first role was an experimenter that orders the teacher (2nd role) to administer a reward and punishment (i.e. shock) to the learner (3rd role).  Remember the learner is an actor separated from the other two individuals and much of the responses were actual recordings so they could be timed to the shock treatment.  The basic idea was to understand how far the average person would go to harm another person.  The experiment started at 15 volts and worked up from there, administering higher and higher levels of electricity.  Where would the test subjects stop?  Turns out that 65% of the test subjects didn&apos;t stop until they reached 450 volts which would kill some with heart problems.  Keep in mind, the test subject could hear the screams of pain that were pre-recorded by the actor at each level.  The results indicate that anonymity and authority can make us do things we wouldn’t normally do in a civil society.  

When we talk about Web 2.0 and the concepts of transparency then we are putting everyone in the same room and removing the possibility of anonymity.  While there may be some element of authority, the ability to hide behind structures, polices, and politics is reduced.  They say character happens when no one is watching but character can be influenced by many factors and can be elusive if we are to agree to the prior research. However, if we understand what happens when you mix anonymity with authority, then it seems an imperative that we embrace 2.0 technologies.  The people of Enron and the folks involved with the current economic crisis are not bad people, just people put into structures that enable bad behavior.  Trasparency provides oversight and it looks like we need more and more of it.

      
   </content>
</entry>
<entry>
   <title>Too Much Stuff...</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/08/too_much_stuff.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.482</id>
   
   <published>2008-08-28T10:58:55Z</published>
   <updated>2008-08-28T11:01:03Z</updated>
   
   <summary>We can sometimes get lost in our &quot;communications&quot; world where there are only 2-3 competitors or the belief that the battles of today are all bi-polar; Microsoft vs. Apple or Democrat versus Republican. The reality is something much different in...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="165" label="abundance" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="91" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      We can sometimes get lost in our &quot;communications&quot; world where there are only 2-3 competitors or the belief that the battles of today are all bi-polar; Microsoft vs. Apple or Democrat versus Republican.  The reality is something much different in that we have endless choices.  When I was in my early teens, my grandfather would take me down to the Grocery Store in Midville, GA (Think Mayberry, R.F.D.).  Grocery store may be a stretch by today&apos;s standards in that the store wasn&apos;t much bigger than a CVS Pharmacy.  You had three choices for cereal and my grandfather seemed to love Rice Krispies which was good since that was one of the brands they carried.  They had a couple brands of toothpaste and maybe a couple brands of chewing tobacco.  My grandfather didn’t live long enough or have the desire to travel but I wonder what he might have thought about a Wal-Mart or Kroger with 45,000 products to choose from?  The cereal isle alone is 60 feet long and five shelves high.  The local news store only carried a couple hundred books which is a far cry from the 4 million books on Amazon.com.  I remember reading an interesting quote a few years ago:

&quot;We have more cars than drivers, more homes than families, more phones than talkers, more TV&apos;s than members of the family..&quot;

I can&apos;t remember the rest of it but you get the idea; we live in a world of local abundance.  This is possible for a variety of reasons, not the least of which is that of technology.  While there are 4 million books on Amazon, I am only interested in about 50 of them.  I use the search engine, customer ranking, and feedback to narrow my selections down to something that I can work with to make a decision.  This is a good thing since our time, attention span, and trust continues to drop while our choices and media messages continue to increase.  The best thing about going with my Grandfather to the store is that we would stop by the bar on the way home.  For not telling my Grandmother, he would buy me a bottle of Sprite which to me was the only product they sold.

      
   </content>
</entry>
<entry>
   <title>Can We Ban Customer Relationships</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/08/can_we_ban_customer_relationsh.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.481</id>
   
   <published>2008-08-25T21:23:42Z</published>
   <updated>2008-08-25T21:30:22Z</updated>
   
   <summary>People are always asking for the business value in social media but few seem to ask about the consumer value of social media. Last summer, we had an interesting story emerge from the UK. It has been a long standing...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="91" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="92" label="web 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      People are always asking for the business value in social media but few seem to ask about the consumer value of social media.  Last summer, we had an interesting story emerge from the UK.  It has been a long standing bank tradition to offer interest free overdraft protection for college student up to two years past graduation.  The protection was limited to around 2,000 pounds.  In July, the HSBC bank announced that they would no longer honor the policy and would discontinue the program by August 8th.  In typical business speak, the bank responded to the outrage by saying: &quot;We are helping graduates pay off their debt&quot;.  Normally in this type of environment, we would complain and mumble to our family about how unfair life is to the little people.  Maybe we would write a letter or email the President of the bank which would get intercepted by some gate keeper.  This would result in some form letter being sent or simply ignored.  After a week or so, the world would move on and the bank could start collecting their 9.9% interest and celebrate the new revenue stream for the company.

However, this wasn&apos;t 1985 and Wes Streeting didn&apos;t just sit around waiting for some formal chain of complaint.  Wes was the Vice President of the National Union of Students and he turned to Facebook; a social software application.  He created a group called &quot;Stop the Great HSBC Rip-Off!!!&quot; which drew 2,500 student sthe first few weeks.  This got a little bit of attention from the media but after 5,000 students signed up, then the ball got rolling.  The students then started to plan an attack on the local branches and flooding the support lines forcing the bank to explain every detail of the decision.  Soon the bank retracted the decision and claimed that &quot;they weren&apos;t too big to listen to their customers&quot; and &quot;Students and graduates are valuable future customers for banks, and it is therefore crucial that those banks recognize that their support and fair treatment is likely to be rewarded with customer loyalty in the long term&quot;.  Ugh, this coming from the same group that was just about to hit these &quot;valuable customers&quot; with triple the going rates of interest.

So what can we summarize from this story?  Is management out of touch with reality?  Do they have too many MBA&apos;s that focus on the bottom-line numbers?  Is this a business out of touch with their customer base?  Well, maybe but this is more of a story of how &quot;Customers&quot; can come together and force change in ways never seen before.  Even if Wes had the passion, how would he have been able to assemble 5,000 people to revolt against the policy just a few years ago?  We have all heard the story of how the unhappy customer told 10 friends who told 10 friends who told.. But it really doesn&apos;t happen that way.  Quick, who banks at the same bank you do?  Who shops at the same grocery store as you do?  Who buys their gas from the same retail chain?  Admit it, you don’t know and the amount of energy required to assemble 5,000 people is monumental due to the discontinuous relationships that we have. Social media simply breaks down the discontinuous nature of relationships and bonds us together, not by means of geography or family linage but one of interest.  This new reality is very scary for all organizational structures especially from those that don&apos;t learn to leverage it.

      
   </content>
</entry>
<entry>
   <title>The Demise of the Professional</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/08/the_demise_of_the_professional.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.480</id>
   
   <published>2008-08-13T10:05:18Z</published>
   <updated>2008-08-13T10:09:00Z</updated>
   
   <summary>What is a professional? Well, if we use sports as an analogy then a professional is someone like Tiger Woods or Phil Mickelson who get paid for being in the top of their field. Interestingly, Chris Wood who is an...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      What is a professional?  Well, if we use sports as an analogy then a professional is someone like Tiger Woods or Phil Mickelson who get paid for being in the top of their field.  Interestingly, Chris Wood who is an amateur placed fifth in this years British Open.  Simply put, if you get paid to play then you are a professional.  Another definition might be one of certification or a degreed professional.  We consider Pharmacists and Medical Doctors professionals because they are licensed by some governing body.  That is assuming that you don’t want me to operate on you without a license.  In other cases, a person’s place of employment is an indication of professionalism such as journalists who work for the Wall Street Journal or the New York Times.  Finally, we might look toward a class of worker to label them professional such as an executive, a blue collar worker or a white collar one.  Nothing really wrong with these definitions of professional until you look at them through a 2.0 lens.

Getting paid seems like the easiest definition of a professional.  If you perform a function for another you should expect to get paid but we see example after example where people are doing just the opposite.  Take open source for example, thousands of people contribute their time and energy and expect no financial reward.  Slim devices utilizes an open source model for designing their audio products.  Wikipedia enables authors to complete one of the largest bodies of knowledge in the world and they happily do it for nothing.  To say one is a professional based up an exchange of currency doesn&apos;t really hold up in today&apos;s environment.  

There is no way around the certified professional, correct?  Well, one of the most successful sites out there is WebMD where millions of people research medical issues every day.  In fact, some of the TV shows are making fun of people that walk into the doctors office and seem to know more about the medical condition than the doctor themselves.  Medical wikis and collaborative communities are forming around specific conditions like Diabetes which allow patients to form a community for sharing information and emotional support.  

The place of employment is interesting in that we have a wonderful example with Mr. Edwards where the traditional media didn’t seem to want to get involved but the bloggers/National Enquirer had a field day.  The authenticity of the Killian documents (Dan Rather, RatherGate) was challenged within hours on Internet forums and blogs, with questions initially focused on alleged anachronisms in the documents typography.  Are the people that break these stories professionals or are the professionals the ones that replicate their investigative journalism?

It really wasn&apos;t that long ago when the person at the top of the food chain was the most knowledgably.  The manager was the most experienced person in the group and leadership provided through a predictable cycle.  With the Internet, the volume of information, and the speed of change this model has been inverted. The most knowledgeable person in the business is the person on the front line.  It has to be this way in order for the business to be an agile and responsive to the customer.  Class means so little now in the definition of professionalism that it hardly requires mentioning.  So what is a professional?  If not by pay, not by experience, not by class, and not by a certification then how do we define a professional these days?  They refer to this phenomenon as the Rise of the Amateur.

      
   </content>
</entry>
<entry>
   <title>Updated Enterprise 2.0 Blueprint</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/08/updated_enterprise_20_blueprin.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.479</id>
   
   <published>2008-08-12T12:24:42Z</published>
   <updated>2008-08-12T12:27:18Z</updated>
   
   <summary>Several readers of this blog have pointed out that I left off the Customer off as a value-add component from my Enterprise 2.0 Blueprint. At first, I was resistant to change it since we are talking about Enterprise 2.0 and...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      <![CDATA[Several readers of this blog have pointed out that I left off the Customer off as a value-add component from my Enterprise 2.0 Blueprint.  At first, I was resistant to change it since we are talking about Enterprise 2.0 and not Web 2.0.  I don't consider companies deploying Web 2.0 technologies to interface with their customers as part of the Enterprise 2.0 equation.  However, this is where my mistake is getting clearer.  The purpose of the employee, organization, and business is to serve the customer and to that end, I needed to include them in the blueprint.  But what value-add does the customer get from a company that deploys Enterprise 2.0 technologies?

1. Lower Costs due to the efficiency gained by a collaborative culture
2. New products and services by leveraging the internal network of resources
3. Improved Customer Service with the openness required
4. New Markets that emerge with organizations actually communicate/

Here is an updated version of the <a href="http://www.rtodd.com/Pdf/Enterprise%202%200%20Blueprint%20v4.pdf">Enterprise 2.0 Blueprint</a>.  What else am I missing here?
]]>
      
   </content>
</entry>
<entry>
   <title>2008 Business and Technology Trends</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/08/2008_business_and_technology_t.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.478</id>
   
   <published>2008-08-08T11:29:52Z</published>
   <updated>2008-08-10T13:30:29Z</updated>
   
   <summary>Business and technology folks enjoy learning about the current trends and drivers toward transformation. Business leaders do it in order to create strategies for the future direction of the business and we, as technologists, do it because talking about it...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Web 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="113" label="business" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="91" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="164" label="trends" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      <![CDATA[<p>Business and technology folks enjoy learning about the current trends and drivers toward 
transformation. Business leaders do it in order to create strategies for the 
future direction of the business and we, as technologists, do it because talking 
about it makes us sound cool. Ok, that's 
not really fair, or it it?&nbsp; I was perusing the web last week and 
came across slide deck that described the transformation models for the next 
generation of the enterprise. You can review the slide deck by
<a href="https://www.opengroup.org/conference-live/uploads/40/17088/b5_nadhan.pdf">
clicking here</a> but I will warn you it's buried on slide 16 and almost 
unreadable. That being said, here they are along with an indication of the 
direction of the trend. </p>
<p>A couple worthy of noting: our work ethic is declining, utilization of 
collaborative applications is increasing, company loyalty is down (both ways) as 
is the size of the workforce. If you could imagine an organization being 
describe by these factors it would be small, fast, agile, flexibly, innovative, 
and fleeting.&nbsp; Does that describe your organization?&nbsp; Which trends do you agree or disagree with? </p>
<p><b>Economic Trends</b></p>
<ul>
	<li>Lifetime of Products and Services + </li>
	<li>Global Innovation + </li>
	<li>Innovation and Growth Cycle + </li>
	<li>Enterprise Number of Employees - </li>
	<li>Number of Independent Contractors + </li>
	<li>Work Movement Freedom + </li>
	<li>Enterprise Efficiency + </li>
	<li>Enterprise Revenues - </li>
	<li>Enterprise Profits + </li>
	<li>Multi-Language + </li>
	<li>Constant Change + </li>
	<li>Systems Complexity + </li>
	<li>Economic Instability + </li>
	<li>Individual Education Level + </li>
	<li>Cost of Collaboration - </li>
	<li>Open Intellectual Property + </li>
	<li>Building 21 Century Economic Model (Fast, Flexible, Productive) + </li>
	<li>Internet Industry Winners + </li>
</ul>
<p><b>Social Trends</b></p>
<ul>
	<li>Individual Lifespan + </li>
	<li>Population + </li>
	<li>Need to Share Information + </li>
	<li>Belief Access to Digital Content is Free + </li>
	<li>Work Ethic - </li>
	<li>Openness + </li>
	<li>Peering + </li>
	<li>Sharing + </li>
	<li>Multi-User Participation + </li>
	<li>Always Connected + </li>
	<li>Security Concerns + </li>
	<li>Security Incidents + </li>
	<li>Privacy - </li>
	<li>Size of Workforce - </li>
	<li>Size of N-Generation + </li>
</ul>
<p><b>Business Trends</b></p>
<ul>
	<li>Need for Predictability + </li>
	<li>Time to Market - </li>
	<li>Collaboration within Ecosystem + </li>
	<li>Customer Personalization + </li>
	<li>Personal Interaction + </li>
	<li>Electronic Business + </li>
	<li>Value Products and Services + </li>
	<li>Cost of Products and Services - </li>
	<li>Transaction Based Pricing + </li>
	<li>Organization Dynamic Configuration + </li>
	<li>Western Business Tenets + </li>
	<li>Employee and Employer Loyalty - </li>
</ul>
<p><b>Environment Trends</b></p>
<ul>
	<li>Green + </li>
	<li>Nuclear Power Generation + </li>
	<li>Energy Cost + </li>
	<li>Natural and Un-Natural Disasters + </li>
</ul>
<p><b>Technology Trends </b></p>
<ul>
	<li>Technology Amplifies Culture + </li>
	<li>Network Centric Enterprise + </li>
	<li>Ubiquitous Edge Devices + </li>
	<li>Information Explosion + </li>
	<li>Web 3.0 Semantic + </li>
	<li>Integration of Software Engineering and System Engineering + </li>
	<li>Complexity of IT Systems + </li>
	<li>Criticality of Software Intensive Systems + </li>
	<li>Agents and Sensors + </li>
	<li>Security Context Awareness + </li>
	<li>Enterprise Use of Animation + </li>
	<li>Bandwidth + </li>
	<li>Processing Power + </li>
	<li>Modeling and Simulation Usage + </li>
	<li>Hardware Component Power + </li>
	<li>Search Engine Predicting + </li>
	<li>Open Source Platform Usage + </li>
	<li>Legacy Systems Value - </li>
	<li>Nanotechnology Value + </li>
</ul>
]]>
      
   </content>
</entry>
<entry>
   <title>Web 2.0 Has a Dark Side</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/08/web_20_has_a_dark_side.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.477</id>
   
   <published>2008-08-01T11:10:56Z</published>
   <updated>2008-08-01T11:14:09Z</updated>
   
   <summary>There is a dark side to Web 2.0 technologies. Like its predecessor Web 1.0, this technology transformation will alter the fabric of how business gets done. I was watching the Antique Road Show last week and one of the hosts...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Web 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="161" label="blentec" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="163" label="funcky business" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="92" label="web 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      <![CDATA[There is a dark side to Web 2.0 technologies.  Like its predecessor Web 1.0, this technology transformation will alter the fabric of how business gets done.  I was watching the Antique Road Show last week and one of the hosts made an interesting comment about the web.  He basically said that the internet has destroyed the antique business with price transparency.  Prices had eroded with the sites like eBay entering into the market.  The example item was a poster which was once thought as extremely rare until the internet exposed the actually number of available prints.  Hence the price drops and the profit is removed for the individual dealer.  This is really no different than how the web eliminated the need for travel agents and reduced the new car negotiation method to bringing in a web quote.  Simply put, the web changed everything and historically speaking is the number one profit killer of all time.

Will Web 2.0 have the same impact on the business world?  While that remains to be seen, we have already seen several examples of where this technology has had a dramatic effect.  Take for example the Kryptonite lock that was advertised as the "toughest bicycle security in moderate to high crime areas".  It didn't take long for someone to pick the lock with a Bic pen and post the video on YouTube.  The company was forced to recall 380,000 locks.  One response to this type of transparency is to hide behind the corporate walls and discourage open communications.  The idea is that if we shut off communications then no one will know our dark side.  But the authors of <a href="http://www.amazon.com/Funky-Business-Talent-Makes-Capital/dp/0273645919">Funky Business </a>(Kjell Nordstrom and Jonas Ridderstrale) said it wonderfully, the "stupid, loyal and humble customer, employee, patient or citizen is dead".

Other companies are leveraging the Web 2.0 technology to increase their business value in very creative ways.  <a href="http://www.willitblend.com/">Blendtec</a> is a manufacture of high end blending machines.  They routinely post videos of the blending odd items like Golf Balls or the iPhone just to demonstrate the power of the product.  The idea is creative and viral which is exactly what you want to see in a 2.0 world.  Organizations that hide behind corporate speak will continue to find themselves on the defensive and losing market share.  The dark side of Web 2.0 is reserved for those companies that fail to change; inside or outside.
]]>
      
   </content>
</entry>
<entry>
   <title>Risk and Our Fear of Failure</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/07/risk_and_our_fear_of_failure.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.476</id>
   
   <published>2008-07-28T19:25:42Z</published>
   <updated>2008-07-28T19:29:40Z</updated>
   
   <summary>It was 1973 and I had just got my Evil Knievel jump cycle; the one where you wind the crank, hit the release and watch Evil speed down the hallway toward the makeshift ramp. Soon the sun was up and...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="91" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="160" label="risk" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="92" label="web 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      It was 1973 and I had just got my Evil Knievel jump cycle; the one where you wind the crank, hit the release and watch Evil speed down the hallway toward the makeshift ramp.  Soon the sun was up and I wandered past my 3 Speed bike (with banana seat) and the idea hit me.  Evil plus Bike plus Towel for a Cape equals Really Cool and I envisioned myself jumping the creek behind our house.  It all seemed easy enough; pile up some dirt, get a running start and glory was mine for the taking.  I would be the talk of the school come Monday morning.  Sixty minutes later, I am in the emergency room watching my dad faint as they set my arm for a cast.  

We seem to have an obsession with people that take risks and emerge as winners.  We enjoy watching sports where our heroes risk it all.  One of the top shows on TV is House where Dr. House seems to risk his patients life every week and we tune routinely.  Our business leaders love to quote the risk takers like Welch, Gates, and Jobs and use the analogies to inspire us.  Unfortunately, it is &quot;they&quot; that are the ones that take risks. We on the other hand, do everything we can to avoid risks.  We buy flood insurance to protect us from the Noah&apos;s revenge.  We take those extended warranties to assure ourselves that the new Wii will last forever despite that fact that the next big thing is only a few years away.  We take our children to the park that is surrounded by fences and six inches of cushion in case they fall off the monkey bars.  We chuckle at warning labels that protect us from ourselves like McDonalds warning that the Coffee may be hot or the superhero costume that says that the &quot;Cape does not enable user to fly&quot;.  

The problem is that life itself is a risk and life rewards the bold.  Enterprise 2.0 is about introducing the idea that you are more than a number.  I would like to think I am more than just ts1809 to the corporation.  We are entering a new era where the knowledge and information is more important than the physical assets the company keeps on the books.  And, it’s not just the knowledge but the timeliness and accuracy of that information.  The real value of the company is in the ideas, relationships, innovation, and information that is within each and every one of us.  What is the risk of commenting on a blog, sharing your knowledge in the corporate wiki, or integrating collaborative technologies within your organization?  What&apos;s the risk of not doing it? What&apos;s the best thing that can happen if I keep my ideas to myself?  The greater risk, to the future of this company, is in not implementing Web 2.0 technologies.  Like fossil fuels, the gas tank on cost cutting measures is running close to empty.  We must move towards an idea based organization where theses ideas flow freely.  We have the tools and technology but are we, as individuals, ready to don the cape and jump over the command and control mentality?  

      
   </content>
</entry>
<entry>
   <title>Why Most Online Communities Fail</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/07/why_most_online_communities_fa.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.475</id>
   
   <published>2008-07-21T10:56:33Z</published>
   <updated>2008-07-21T10:58:54Z</updated>
   
   <summary>Recently, the Wall Street Journal published an article on why online communities fail. The author, Ben Wortham, quotes a study done by Deloitte on 100 companies that have attempted to build online communities. The research pointed out that around 35%...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="5" label="collaboration" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="159" label="community" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="91" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      <![CDATA[Recently, the <a href="http://blogs.wsj.com/biztech/2008/07/16/why-most-online-communities-fail/">Wall Street Journal </a>published an article on why online communities fail.  The author, Ben Wortham, quotes a study done by Deloitte on 100 companies that have attempted to build online communities.  The research pointed out that around 35% of the companies reviewed had less than 100 members and 25% had fewer than a thousand members.  What isn't clear is if these numbers only represented the number contributors or how big the reader population might have been.  In some business situations, the contributor rate might be low but the readership rates are extremely high.  The report concludes with three key areas of concern for these type of implementations.

1. Too much of a focus on the technology; bells and whistles
2. No fulltime employee engagement or subject matter expertise involved
3. No ROI or metrics used to measure progress

These three elements coincide with what we have seen inside the corporation as well.  While #1 has not been as big an issue, #2 and #3 have shown how they can derail even the smallest community effort.  That being said, let's add a few more that we have seen over the past few years.

Online communities seem to struggle when there is no real business reason to get involved.  Focusing on the business environment, people need a reason to come to the community.  This reason may include customer support, tips, techniques, best practices, news, or simple sharing of information.  Communities that try the open end or "anything goes" approach will struggle to stay afloat.

The information needs to be updated frequently and by qualified members.  Information can become stale real quick and without a constant flow of content, members will find better things to do with their time.  How often and how much is up for debate but most blog experts say 2-3 times a week is adequate. 

While not covered very often, rewards can be offered to encourage traffic and contributions.  We give a book away every month to a random customer just to show our appreciation for the business.  Rewards do not have to be physical; they can be emotional such as the ranking and rating of content.  Everyone wants to feel needed or that they are helping in some way, so the rewards can be extremely valuable to the life of the community.

Finally, time is often overlooked in this instant gratification environment.  While there is no set formula, you need time for the community to evolve.  False starts and technology reductionism is a common within large and small groups.  So be patient, time is on your side.
]]>
      
   </content>
</entry>
<entry>
   <title>KM Approaching Zero Cost</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/07/km_approaching_zero_cost.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.474</id>
   
   <published>2008-07-09T18:33:10Z</published>
   <updated>2008-07-09T18:41:31Z</updated>
   
   <summary>The field of knowledge management seems to have been around for a very long time. Most of the experts in the field break down the components of knowledge management to the following. 1. Acquiring Information 2. Organizing Information 3. Storing...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Web 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="91" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="9" label="knowledge" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="92" label="web 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      The field of knowledge management seems to have been around for a very long time.  Most of the experts in the field break down the components of knowledge management to the following.

1. Acquiring Information
2. Organizing Information
3. Storing Information
4. Distributing Information

Something magical happens between storing and distribution that actually creates the contextual understanding of the information (i.e. knowledge) but for now, we can leave that alone.  This breakdown seems simple enough, but what happens when we pull back the curtain and examine each one in our new 2.0 world.  I was recently reading a rather dated book on investing.  The advice was to go down to the local library and review several periodicals like Moody&apos;s and Value-Line.  Then, contact the company directly so see if they would mail you an annual report.  Wow, talk about how times have changed.  Most, if not all, of that information can easily be retrieved over the web.  You can screen thousands of stocks at the push of a button on sites like Etrade.  Today we have Google, Wikipedia, and a zillion other sources to provide us the information we need.  It wasn’t too long ago where businesses brought in high paid consultants or research firms to present the latest trend such as Six Sigma or Re-Engineering.  Today, 90% of information needed to implement can be garnered from the web.  Perhaps, it&apos;s that final 10% that&apos;s worth paying for.  The time, resources, and cost of acquiring information is fast approaching zero due to the technology advancements of our time.

Organizing is the process by which you catalog information just as we did in the old days with card catalogs at the local library.  We take information in its raw form and try to find ways to organize it so that we can retrieve it at a later date.  Of course building a library and creating an inventory of physical objects is not only expensive, it is very time consuming.  Imagine going into your local grocery store and trying to locate the cereal isle.  You go up and down, squinting at signs, and testing your long range vision trying to spot the Lucky Charms from the end isle display.  In the digital world, you simply perform a search, update your favorite list or utilize one of the many book marking sites.  You can use RSS to organize your daily feed of news or get the latest blog post by Tom Peters.  While the amount of information is growing, our ability to organize vast quantities has also greatly improved.

Storage may be the most obvious gravitational pull to zero we have.  Last week, my wife got a 2gb USB storage device in the mail simply for renewing her subscription to Pharmacy Times.  No, it wasn&apos;t &quot;Geeks Are Us Monthly&quot;, it was a pharmacy journal.  It was just a decade ago when that kind of storage would have cost you $10,000.  It is not just the physical storage but companies are willing to allow you to store your data on their hardware in the hope of selling you more value-add services.  

How much does it cost to send a package today?  I sent a letter to Stockholm a few weeks ago and it cost about $0.95.  How much would that have been in 1950?  I could have emailed the letter for two cents if a physical copy wasn&apos;t required.  Think about a phone call from New York to London which would have been $200.00 in 1940.  In 1970, you paid $2.50 per minute and today you can have unlimited calling for around $10.00 per month.  Distributing information over the web allows you to communicate to millions of people without having to buy a Super Bowl ad. Hence, the communication or distribution costs of information are approaching zero.

Just about every aspect of knowledge management is approaching zero so what does that mean in the generation of value?  What is going to happen now that information, which was more valuable than gold, is now free?  Like any business built a top a commodity, you must find innovative ways in which to deliver or enrich the information.  Organizations must realize what is happening in the outside world is also happening inside the enterprise; that is, all information is approaching zero cost.  They must turn their attention, not on the idea of cutting costs such as reduced storage, lower service level agreements, or lower functionality.  Instead, they need to learn to leverage the information managed by our collaborative systems.  

      
   </content>
</entry>
<entry>
   <title>AT&amp;T Moves HQ to Dallas, TX</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/06/att_moves_hq_to_dallas_tx.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.472</id>
   
   <published>2008-06-30T10:37:26Z</published>
   <updated>2008-07-27T15:59:28Z</updated>
   
   <summary><![CDATA[Last week, AT&T announced that they are going to move the corporate headquarters from San Antonio to Dallas, TX. This seems like it would be big news; a fortune 10 company moving to a new location. Can you imagine Ford...]]></summary>
   <author>
      <name></name>
      
   </author>
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Social Software" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Web 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="158" label="at&amp;t" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="91" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="108" label="technology" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      <![CDATA[Last week, AT&T announced that they are going to move the corporate headquarters from San Antonio to Dallas, TX.  This seems like it would be big news; a fortune 10 company moving to a new location.  Can you imagine Ford moving his Green River plant to Oklahoma or Mr. Walton moving from Bentonville, AR.?  Yet, the AT&T move barely made it to the AP.  Why?  

First, we don't really have "workplaces" anymore.  They have been replaced by "workspaces".  Does it really matter that the person you are calling on the phone is in the next cube, down the hall, or on the other side of the world?  The clear answer is no.  The majority of information worker activities are managed electronically with Office products, developed applications, and collaborative software.  Distributed teams are the norm while centralized locations are become rare.  Work can easily be disassembled and distributed around the world and then reassembled for the customer at the point of purchase.  

The second observation is that time and space have been condensed by the advancement of technology.  You use to have 20 years to develop products, now you may get 6 months.  It now takes only a couple more hours to build a designer handbag as compared to building a car.  Personal computers are customized on demand while you can order just about anything 24 hours a day at Amazon.com.  We have reached the point where workforces are so distributed that moves like these have very little impact to the customer or employee.  

The move itself will have one benefit.  I would be remiss not to mention the bragging rights of moving to the beloved home of the Dallas Cowboys.  

]]>
      
   </content>
</entry>
<entry>
   <title>Micro-Business Processes</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/06/microbusiness_processes.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.471</id>
   
   <published>2008-06-25T10:18:22Z</published>
   <updated>2008-06-25T10:19:58Z</updated>
   
   <summary>Dr. Muhammad Yunus won the Nobel Peace Prize for developing his Micro-Lending practice and the creation of the Grameen Bank. The idea is fairy simply in that his company would setup an environment where extremely poor people would be able...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Collaboration" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Sharepoint" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Social Software" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Web 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="113" label="business" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="91" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="156" label="processes" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="92" label="web 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      <![CDATA[<p>Dr. Muhammad Yunus won the Nobel Peace Prize for developing his Micro-Lending 
practice and the creation of the Grameen Bank. The idea is fairy simply in that 
his company would setup an environment where extremely poor people would be able 
to get small loans in order to create businesses. He talked to 42 impoverished 
women from a nearby village and found that they were all hardworking people who 
were paying outrageous fees to suppliers because they could not pay in cash. Dr. 
Yunus found out that US$27 was all that was needed for the women to buy their 
supplies directly and bypass the creditors. He gave each of the woman a small 
loan, and was quickly paid back- and each of the women had enough profit to 
continue to directly purchase their supplies-instantly making more profit than 
they ever had before. When you look at the business model you will see some 
interesting dimensions: </p>
<ul>
	<li>The company loans money to individual within small groups of 8-5 people</li>
	<li>The small groups apply “Social Collateral” to each other to ensure payment</li>
	<li>The 
company receives a repayment rate or more than 95%</li>
	<li>Loans are quick to setup 
without lengthy documentation</li>
	<li>Loans range from $20 - $200 in size</li>
	<li>Small 
weekly payments are used versions larger monthly ones</li>
	<li>Rates are higher but 
most view the availability of capital more important than the cost of the 
capital</li>
	<li>These loans make an immediate and big impact on the family • Simple 
loan product offering </li>
</ul>
<p>Clearly, micro-lending is a great idea that has worked to help millions of 
people. One interesting aspect of the Web 2.0 environment is the emergence of 
Micro-Business Processes. At a recent conference I attended, one of the speakers 
referred to it as Business Process (Big BP) versus business processes (little bp). 
Big business processes are usually automated with large scale investments in 
products like SAP or Customer Relationship Management (CRM) products. In many 
ways, the entire SOA movement revolves around automating and re-engineering the 
business process. However, these systems don’t address the thousands of small 
business processes or Micro-Business Processes that our organizations deal with 
on a daily basis. These small processes might include an approval for purchasing 
office supplies, signing up for a Cancer screening, or tracking our “To Do” 
items in a central location. How do these processes compare to the Micro-Lending 
described above? </p>
<ul>
	<li>The processes are usually limited to a small group of people, either on a 
team or within an organization</li>
	<li>The processes are quick to setup without 
lengthy documentation or training</li>
	<li>The cost of these systems are low when 
spread across thousands of environments</li>
	<li>These processes make an immediate and 
big impact on the organization.</li>
	<li>The processes can be quickly integrated with 
other Social or Collaborative tools</li>
	<li>The life span of these processes can range 
from a few days to years</li>
	<li>The value of these processes is in the numbers or 
volume of information processed • Easy to setup and administer </li>
</ul>
<p>Just a few years ago, the micro processes were delegated to email or the 
physical presence. For example, suppose you wanted to ask folks to register for 
an upcoming training class. Since you don’t have a centralized application (i.e. 
Big BP) you would ask attendees to send an email confirming their registration 
or passing around a signup sheet. </p>
<p>Many of the processes were integrated into documents or spreadsheets in order 
to capture the metadata of the transaction. This metadata might include the 
class selected, time of attendance, or which food item they would bring for the 
Lunch and Learn. Today, we have a whole new toolbox of technologies that enable 
the automation of these processes. In many ways, the formal applications deal 
with business processes from the top-down perspective which require higher 
levels of investment. The informal organization or project based organization 
needs bottom-up technologies that are simple to use and easy to engage. It’s 
common knowledge that the most critical information that flows through out the 
organization never gets captured or reused by the enterprise. </p>
<p>Collaborative tools such as Microsoft’s SharePoint or Social Software tools 
such as Social Text’s Wiki, enable the end user to build business processes 
themselves. While some of this value is hidden in the “User Generated Content” 
description, the ability for end users to create “User Generated Business 
Processes” has enormous implications. First, with simple collaborative tools we 
can capture the contextual information to supplement the codified information 
normally captured. Organizations can become agile and be able to adjust their 
internal processes to match the external world which never stays static for 
long. Additionally, organizations can built up communities where they can 
information and best practices to enable some element of reuse. </p>
<p>And, they are doing just that. Over the past 3 years, we have watched our 
organization deploy well over 45,000 collaborative environments along with 
thousands of social software environments. The information worker is embracing 
the technology and starting to take control of the final frontier. However, 
there are still problems and concerns that have emerge. Principally, we just 
went through 15 years of breaking down the silos and organizational barriers to 
integrate the large business processes. Commonly referred to as Enterprise 
Application Integration, organizations have spent years integrating similar 
business processes. Now, we are moving in the opposite direction by allowing and 
encouraging the development of these small business processes. Clearly, 
redundancy and replicated metadata will happen quickly. </p>
<p>So what does this mean? It means that the first part of Web 2.0 which allowed 
the individual to capture and disseminate information is moving along but the 
ability to integrate business processes on the individual level is just 
beginning. In the world of Metadata, we called this jump the difference between 
an active versus passive repository. The days of the passive Web 2.0 environment 
are coming to an end.</p>

]]>
      
   </content>
</entry>
<entry>
   <title>Enterprise 2.0 Blueprint</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/06/enterprise_20_blueprint.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.470</id>
   
   <published>2008-06-13T15:23:09Z</published>
   <updated>2008-06-13T15:26:42Z</updated>
   
   <summary>I have to admit that I am more of a visual person. I like to see all of the pieces put together in order to get an idea of what I am looking at and how I might be able...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Sharepoint" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Web 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="154" label="blueprint" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="91" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="155" label="framework" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="38" label="Strategy" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="92" label="web 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      <![CDATA[<p>I have to admit that I am more of a visual person. I like to see all of the 
pieces put together in order to get an idea of what I am looking at and how I 
might be able to utilize it. After a couple of weeks, I put this model together 
to pull together the various pieces of the Enterprise 2.0 puzzle. </p>
<ul>
	<li>Business drivers for investing in Web 2.0 technology</li>
	<li>The actors or people involved with the effort</li>
	<li>The technologies within the Web 2.0 domain as well as related ones</li>
	<li>The methods of deployment; the how the technologies are being used</li>
	<li>The impact to the employee, the department and the business </li>
</ul>
<p>&nbsp;</p>
<p><a href="http://www.rtodd.com/Pdf/Enterprise%202%200%20Blueprint%20v4.pdf">
Download Web 2.0 (Enterprise 2.0) Blueprint Here</a></p>
<p>&nbsp;</p>
]]>
      
   </content>
</entry>
<entry>
   <title>Visual Model of Enterprise 2.0 Barriers</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/05/visual_model_of_enterprise_20.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.469</id>
   
   <published>2008-05-20T17:49:26Z</published>
   <updated>2008-05-20T17:57:32Z</updated>
   
   <summary><![CDATA[Yesterday, I took my list of barriers and provided a few examples in each area.&nbsp; I have added a few more and switched things around a tad.&nbsp; More importantly, I asked myself what is the impact of the barriers on...]]></summary>
   <author>
      <name></name>
      
   </author>
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="152" label="barriers" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="91" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="95" label="social software" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="121" label="weblogs" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      <![CDATA[<p>Yesterday, I took 
my list of barriers and provided a few examples in each area.&nbsp; I have added a 
few more and switched things around a tad.&nbsp; More importantly, I asked myself 
what is the impact of the barriers on the eventual success of the 
implementation.</p>
<img border="1" src="http://www.rtodd.com/images/modelimpact.bmp" width="452" height="367">

<p></p>Clearly, nothing 
much is going to happen until you get the infrastructure in place but the impact 
of overcoming the technology barriers is relatively low.&nbsp; However, like shooting 
a rocket into space, you need a lot of energy just to get the momentum going.&nbsp; 
So I don't want to short change the technology barriers but you will spend a lot 
of energy and resources with little to show for the effort.</p>

<p>The second area, which focuses on the implementation barriers, is where the major integration 
takes place.&nbsp; Here is where you can see that investments in your business model, 
education, training, and marketing leverage the technology success.&nbsp; The 
business model wasn’t included in the prior post but the basic idea is utilizing 
self-service, consulting, and integration into a value-add framework.</p>

<p>The final area, 
which seems to get most of the press, is the organizational barriers.&nbsp; I am 
still under the belief that if you nail the first two then this area will take 
care of itself.&nbsp; From this model, you could summarize that overcoming the 
technical and organizational barriers will deliver the 20% while overcoming the implementation 
barriers will deliver 80% of your success.</p>

]]>
      
   </content>
</entry>
<entry>
   <title>Barriers to Enterprise 2.0 Adoption</title>
   <link rel="alternate" type="text/html" href="http://www.rtodd.com/collaborage/2008/05/barriers_to_enterprise_20_adop.html" />
   <id>tag:www.rtodd.com,2008:/collaborage//9.468</id>
   
   <published>2008-05-19T10:37:12Z</published>
   <updated>2008-05-19T10:44:19Z</updated>
   
   <summary>Here are a few barriers and issues related to Enterprise 2.0 adoption. Awareness: Basic knowledge of the existence, availability, and reliability Number of messages employees receive; information overload Lack of knowledge and understanding of marketing Mixed uses and multiple architecture...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Enterprise 2.0" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Web 2.0" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="152" label="barriers" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="91" label="enterprise 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="153" label="issues" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="92" label="web 2.0" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.rtodd.com/collaborage/">
      <![CDATA[Here are a few barriers and issues related to Enterprise 2.0 adoption.

<strong>Awareness: Basic knowledge of the existence, availability, and reliability</strong>
<ul>
<li>Number of messages employees receive; information overload</li>
<li>Lack of knowledge and understanding of marketing</li>
<li>Mixed uses and multiple architecture products confuse everyone</li>
<li>Clear business value message and utility</li>
<li>Multiple products in the collaborative space</li>
</ul>

<strong>Education: Education and training on the product suite</strong>
<ul>
<li>Myth of easy to use and anyone can do it</li>
<li>Differences in business use versus personal use</li>
<li>Multiple methods of education; online, onsite, casting, and user guides</li>
<li>Need pattern libraries for multiple use case implementations</li>
<li>HR and legal issues must be addressed early</li>
</ul>

<strong>Political: Organizations choosing to reject based on group think</strong>
<ul>
<li>Major vendor prejudices like IBM, Microsoft and Open Source</li>
<li>Business or IT implementation control</li>
<li>Product architecture overlap; Document Management, Content Management, Intranet, Knowledge Management, Asynchronous Communications Tools</li>
<li>Policies and governance controls written for older technology</li>
<li>Organizational support like Executive Support</li>
</ul>

<strong>Cultural: Issues focusing around the organizations heritage</strong>
<ul>
<li>Hierarchy control of management; Command and Control</li>
<li>The level of employee empowerment</li>
<li>Influence of policies like RIM, Code of Conduct, etc.</li>
<li>Nature of the work where collaboration is essential</li>
<li>Sacred cows</li>
</ul>

<strong>Social: Issues that focus on the individual</strong>
<ul>
<li>Younger workforce emerging who expect these tools</li>
<li>Disparate employee base (Employee, Contractors, Consultant, Out-Sourced, Technical versus Non-Technical)</li>
<li>Contribution versus readership; higher percentages are required</li>
<li>Apathy and lethargy within the organization</li>
<li>Organizational trust</li>
</ul>

<strong>Technology: Technical issues or concerns</strong>
<ul>
<li>Tools and technology selection (Open Source, Suites, or Single Products)</li>
<li>Interoperability between tool selections (Search, Taxonomy, Data Exchange)</li>
<li>Reliability of the infrastructure</li>
<li>Extensibility of the environment; Can it Scale</li>
<li>Usability of the tools and the similarities between the tools</li>
<li>Serviceability of the physical environment</li>
<li>Data conversion or exchange to new tools</li>
</ul>

What others can you think of?]]>
      
   </content>
</entry>

</feed>
