January 20, 2010

Go Google Yourself

It’s that time of the year where you reflect on your past accomplishments and look toward the New Year for professional growth. Google is now a verb so I have to ask have you Googled yourself lately? What does it mean if you do and nothing comes up in the results? Well, that indicates that you have spent a career focusing inside the walls of the corporation for your career development. That strategy was fine in the 70's, 80's and 90's but your falling behind if you try that in today's environment. Google seems to index just about every information source including many of the Social Software sites like LinkedIn, Twitter, Blogs, and Slideshare to mention a few. Our own company is using sites like Twitter, and YouTube to advertise our products. How long do you think it’s going to take before they start using these same tools to build their new 2.0 workforce? Here is a simple test, fire yourself. How long do you think it would take to get another job? Do you think working for the same company for 30 years is an asset? Do you think people still use old worn our resumes to look for high performers? You do realize that every time you put your resume in for a job, 5,000 other perfect resumes go in for the same job. What should you be doing in today's environment other than just working hard?

• Update your CV and Resume quarterly
• Actually put some time into your annual review
• Create and update your professional profile (LinkedIn)
• Get involved with a local trade organization
• Get Published on some level
• Get a Blog or Twitter account and start sharing your ideas and thoughts
• Take advantage of the Tuition Aid program
• Volunteer and leverage your professional skills

What else could we be doing to ensure our marketability in this job market?

Posted by Todd at January 20, 2010 11:55 AM

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