January 18, 2010

Don't Be a Tool; 2.0 Style

By now, I am sure you have heard of that insult "Don’t be a tool". This odd phrase has seems to have found its way into our lexicon and pop culture over the past few years. Allow me to take you back to 2001 where my wife and I were on vacation in Fort Walton Beach, Florida. I remember sneaking out of the house to get in a quick 18 holes at the par three course across the street. I soon caught up with a couple of college kids who seemed to be having a real good time. I am sure the cooler of beer was helping. Within minutes they were insulting each other, as most young men do at that age with slams such as:

"Don't be such a tool", "That was such a tool shot", "Put your tool self back in the cart".

This went on for 18 holes. I found myself getting into the spirit by the last couple of holes and tossing out a few slams as well. As we were walking back to the cars, I asked them about this "tool" thing and they were very clear. They wanted to get that phrase into the pop culture just like "Where's the Beef" by Wendys. Now, I have played golf with plenty of strange folks and I don't think I would have remembered these guys until a few years ago when I heard the phrase on the radio and again on TV within a few weeks. Since then, I heard it many times and that got me thinking. They actually did it, not sure how they did it but they pulled it off within 6-7 years. I am sure that by the time they made it, no one remembered them but this wouldn't be the case with our new technology. How long would it take our friends in today's environment with our current technology? They could have posted a video on YouTube, posted on twitter, and maybe even launched a website for "Tools on Parade". What this experience always reminds me of is that if you put your mind to something you can make anything happen and with the tools you have available today, it's even easier

Posted by Todd at January 18, 2010 8:48 AM

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