December 22, 2009

2010 Web 2.0 Predictions

Web 2.0 Interests me from a variety of view points. First, as a technical architect within a Fortune 100 company, I am interested in how organizations are incorporating Web 2.0 into their internal business environment. Commonly referred to as Enterprise 2.0, I want to understand the "How" of implementation and the real value delivered to the enterprise. Second, I spend a great deal of time writing about the impact of Web 2.0 to small business. In either of these perspectives, when Web 2.0 is leveraged appropriately real business value can be generated.

The impact of Web 2.0 can be seen in the interaction and dramatic shift of how work gets done. Global organizations now have to compete and communicate 24 hours a day and they need tools that enable a type of seamless communication. Whether you're an employee, consultant or customer, you now have the tools to communicate directly with your audience without layers of management impacting the message. We have seen a huge migration to collaborative tools that have a capacity for 2.0 interaction but limited success in Web 2.0 only technologies. The reason for this is simple. The vast majority of people want a solution not a technology. The biggest change I think you will see in 2010 is the migration away from the technology: blogs, wiki, twitter, profiles etc. to a more solution based approach. Organizations will come to the solution provider with problems which can be addressed with a collection of technologies instead of a single silver bullet. This will require the creation of patterns to address specific business needs which may include collaborative technologies, mobile devices, unified communications, as well as Web 2.0 technologies.

Finally, you will see Web 2.0 continue to struggle within large enterprises. While we hear the success stories, they are still a very small minority. Some of these struggles can be attributed to small contribution rates, lack of ROI, management, culture, or even the economy but these hurdles will not be over come by 2010. Despite the rose colored reporting, our Web 2.0 implementations are not succeeding. The good news is that they are not failing either which allows them to continue to fight for another year.

Posted by Todd at December 22, 2009 10:08 AM

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