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August 13, 2009
Enterprise 2.0 and the element of the Owner's Passion
One evening while on vacation we stopped by a small restaurant where we were greeted by the owner. After a couple of minutes, he actually guided us to our table and served us our drinks. I also witnessed him delivering the plates, cleaning tables, and filling glasses. Here was a man willing to do anything to help his business; he had passion. In another example, I went to buy my 3-day fishing license and the owner came out and told me which bait was working the best and how far out folks were catching fish. Both these men have passion for their business and their customers which is so rarely seen inside the walls of the enterprise.
Do you have passion for your Enterprise 2.0 implementation? Are you willing to sit down with a customer and guide them through the maze of 2.0 products? Do you try to understand the user requirements and then create a custom solution with the 2.0 tool set? Or, do you send them a link and tell them to figure it out for themselves. That's not passion, that's some one sitting behind the counter taking orders. I recall having a conversation with a young woman working in a fast food restaurant where the entire transaction happened with her only words spoken being: "$3.25". No welcome, no thank you, no a single word but the price. Customer service or laziness at it's lowest. Passion is what drives you to care about the customer and the end result. I always loved the saying that everyone wants to be "CEO" but very few want to do "CEO". Same is true here, in that everyone wants a successful Enterprise 2.0 implementation but very few want to actually do an Enterprise 2.0 implementation. To be successful, we need passionate people that will help other adopt the technology and take a risk to move away from the tried and true methods of communication.
Posted by Todd at August 13, 2009 7:45 AM
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Very correct observations. However, why are you then an Enterprise 2.0 addict? When you have passion, you do not need tools. If you don't have passion, Enterprise 2.0 tools won't give it to you. Andrew McAfee got it all wrong. Enterprise 2.0 is not about using social tools within the enterprise. It doesn't make sense. Enterprise 2.0 is about companies that are organised, structured and functioning in such a way that the use of social tools makes sense. Not the other way around.
Posted by: Marc Buyens at August 14, 2009 12:14 PM
;-)
thanks for underlining the importance of passion's presence in any action we take. people certainly will not care about how much we know about web2.0 tools, which could help them, unless we will show our sincere interest in them, their business, their needs etc.
listening them up, not just hearing them...is the key;-)
happy serving your best
greetings from slovakia
cheers,
i.
Posted by: Ivana Sendecka at August 14, 2009 12:42 PM
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