Last week, we took our annual trip to the beach where we usually end up patronizing small businesses. Small towns, especially beach towns, promote small business to drive the local economy. This trip I took special notice of some of the elements...

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This is the second part of a collection of ideas that we can implement taken from small businesses patronized during our beach vacation. While sitting on the beach watching the kids ride their boogie boards, the traditional single-engine airplane...

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One evening while on vacation we stopped by a small restaurant where we were greeted by the owner. After a couple of minutes, he actually guided us to our table and served us our drinks. I also witnessed him delivering the plates, cleaning table...

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Make no mistake that I am an over the top advocate for the customer within the enterprise. I developed these skills and attitude during the early nineties where I read every book on Customer Service and studied the success of great companies like...

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