July 29, 2009

Has Twitter Killed my Blog?

I was reviewing my personal branding activities for the first half of 2009 and began to ask myself if my Twitter activity has killed my other marketing efforts. If so, what impact does this have on my overall brand? Since the early 2000's, I have been very active in publishing; from a monthly column to academic books, I focused my time on sharing my knowledge.

Twitter is a Micro-Blog where people share their thought in short message which are limited to 140 characters. Not sure why, but the idea didn't hit me at first but now I enjoy the conversation. I usually try to Tweet five to ten times a day on a wide variety of topics including Enterprise 2.0. At the same time, I noticed my blogging and publishing efforts have dropped tremendously. It's like I have shared the cliff-notes version and that seems to be enough to give me the feeling that I have done my fair share.

Blogs, articles, and even books require you to take ideas and expand them into a comprehensive delivery of information while Twitter forces you to condense ideas in the essence of simplicity. I assumed I could do both but so far that hasn't been the case.

Posted by Todd at July 29, 2009 10:37 AM

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Posted by: FrankieB at September 24, 2009 7:58 AM

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