March 4, 2009

More Enterprise 2.0 Attitudes

Nice list of key attitudes for Enterprise 2.0 by Kate Carruthers which were compiled via her conversations during the Enterprise 2.0 Executive Forum.

http://katecarruthers.com/blog/2009/03/key-attitudes-for-enterprise-20-success/

If Kate will allow, I’ll add a few of my own attitudes from the bottom of the enterprise versus the top (i.e. Executive Point of View).

6. Take Ownership: You need people to take ownership and set the pace for the Social Software environment. Maybe that’s a handful of corporate bloggers that contribute on a regular basis. Maybe it’s an organization that moves it’s documentation to the corporate wiki or the organization that replaced it’s intranet with a Collaborative solution. Someone needs to take the chance and take the lead. Reward them and encourage them, they are your guiding lights.

7. Help: You might be surprised to learn that not everyone in the organization knows how to utilize Social or Collaborative applications in the business environment. You need to demonstrate for them with training, templates, showcases, and best practices. People, by their nature, want to replicate what works so give them the shortest path possible by supporting their efforts.

8. Focus on the Customer: Focus on the customer and their needs versus the technology. Sometimes we get overly focused on those things that keep us from failing like hardware, software, and development and forget about the actual needs of the customer. For technologist, the components of failure are for easier to put time into but the components of customer cuss are for more critical to the long term.

9. Don’t Assume: Yes, don’t assume anything but ask frequently. Do you know this software is available for your business unit to use? Do you know how to integrate collaborative workflow into your business processes? Why are you not using these applications? Asking the customer is the best way to change your Social Software project into a Social Software Program.

10. Integration: Find ways to integrate the Collaborative and Social Software into the core business processes of your organization. If the tool is just a fun toy to spend time on, like a water cooler, then you want get much business value from it. How can I improve, replace or add business value leveraging these new tools.

11. Measure: Simply put, measure everything.

What others can you add?

Posted by Todd at March 4, 2009 7:42 AM

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Posted by: Success Attitude at December 3, 2009 10:09 AM

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