March 9, 2009

Free Career Management Advice Book

As everyone knows, we are in a terrible economic environment that is seeing 600,000 jobs lost on a monthly basis. Even those that have a job are spending several hours a day worrying about the future. While it's not much of a gesture, I want to offer my book to anyone for the asking. Simply send me an email at todd@rtodd or connect with me through LinkedIn and I'll email you a PDF version of Trademark 2.0. While it's not much, maybe a few of the ideas can help.

Here are a few comments on the book

Some of the author's points challenge conventional thinking and really made me re-evaluate some of my career and personal marketing plans. I really enjoyed some of the marketing ideas and intend to pursue several of them. I highly recommend this book to anyone in the IT or high tech world.

Those who have already read books from Eddie Obeng, Thomas Friedman, and James Martin will be familiar with the concepts and possibilities of the NewWorld and will recognize many of it's rapidly growing realities. With their 'NewWorld of 2.0' 'light switched on', they will be hungry to learn, and receptive to the 'what' and 'how' ideas that Trademark 2.0 has to offer. They will just get the 'why', and get on with the process of learning. Please don't be misled by the title. The `2.0' is not something that only applies to techies. Whilst anyone who works in technology should have heard of '2.0' and will be more familiar with the subjects and capabilities talked about, such as blogs and wiki's, collaboration and knowledge management, it would be wrong, very wrong, to see this book as a book solely for techies. It's highly relevant to everyone. This book should trigger deep and profound thought. If it doesn't, there is probably a book called `In blissful ignorance' or perhaps `doomed' that needs to be written for you. For everyone else, Trademark 2.0 will have been time and money well spent.

I really enjoyed reading Trademark 2.0. The author used examples throughout the book that perfectly illustrated his points. Some of the author’s points challenge conventional thinking and really made me re-evaluate some of my career and personal marketing plans. I really enjoyed some of the marketing ideas and intend to pursue several of them. I highly recommend this book to anyone in the IT or high tech world

I think trademark 2.0 is an excellent guide book for this race of NewWorld'ers who have the expertise but lack the ability to channel that knowledge and experience using new media and all the toys that web2.0 can provide

Posted by Todd at March 9, 2009 7:23 AM

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