February 24, 2009

The Enterprise 2.0 McKinsey Report

By now, most Enterprise 2.0 experts have seen the McKinsey Report that focused on the six ways to make Web 2.0 work. The part I like most about the report is that the researchers actually asked the practitioners what was working instead of looking for the "experts" in the field. Here are the six main points.

1. The Transformation to a bottom-up culture needs help from the top.
2. The best uses come from the users but they require help to scale.
3. What's in the workflow is what gets done.
4. Appeal to the participants' egos and needs
5. The right solution comes from the right participants.
6. Balance the op-down and self-management of risk.

You know this is some good stuff because you rarely read about #2 and #3 in the books and publications on enterprise 2.0. My belief is that this isn't the sexy stuff that pulls in the readers but the cold hard reality of implementation. A very good read...

http://www.mckinseyquarterly.com/Six_ways_to_make_Web_20_work_2294

Posted by Todd at February 24, 2009 9:15 AM

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