Several readers of this blog have pointed out that I left off the Customer off as a value-add component from my Enterprise 2.0 Blueprint. At first, I was resistant to change it since we are talking about Enterprise 2.0 and not Web 2.0. I don't consider companies deploying Web 2.0 technologies to interface with their customers as part of the Enterprise 2.0 equation. However, this is where my mistake is getting clearer. The purpose of the employee, organization, and business is to serve the customer and to that end, I needed to include them in the blueprint. But what value-add does the customer get from a company that deploys Enterprise 2.0 technologies?

1. Lower Costs due to the efficiency gained by a collaborative culture
2. New products and services by leveraging the internal network of resources
3. Improved Customer Service with the openness required
4. New Markets that emerge with organizations actually communicate/

Here is an updated version of the Enterprise 2.0 Blueprint. What else am I missing here?