May 19, 2008

Barriers to Enterprise 2.0 Adoption

Here are a few barriers and issues related to Enterprise 2.0 adoption.

Awareness: Basic knowledge of the existence, availability, and reliability

• Number of messages employees receive; information overload


• Lack of knowledge and understanding of marketing


• Mixed uses and multiple architecture products confuse everyone


• Clear business value message and utility


• Multiple products in the collaborative space

Education: Education and training on the product suite

• Myth of easy to use and anyone can do it


• Differences in business use versus personal use


• Multiple methods of education; online, onsite, casting, and user guides


• Need pattern libraries for multiple use case implementations


• HR and legal issues must be addressed early

Political: Organizations choosing to reject based on group think

• Major vendor prejudices like IBM, Microsoft and Open Source


• Business or IT implementation control


• Product architecture overlap; Document Management, Content Management, Intranet, Knowledge Management, Asynchronous Communications Tools


• Policies and governance controls written for older technology


• Organizational support like Executive Support

Cultural: Issues focusing around the organizations heritage

• Hierarchy control of management; Command and Control


• The level of employee empowerment


• Influence of policies like RIM, Code of Conduct, etc.


• Nature of the work where collaboration is essential


• Sacred cows

Social: Issues that focus on the individual

• Younger workforce emerging who expect these tools


• Disparate employee base (Employee, Contractors, Consultant, Out-Sourced, Technical versus Non-Technical)


• Contribution versus readership; higher percentages are required


• Apathy and lethargy within the organization


• Organizational trust

Technology: Technical issues or concerns

• Tools and technology selection (Open Source, Suites, or Single Products)


• Interoperability between tool selections (Search, Taxonomy, Data Exchange)


• Reliability of the infrastructure


• Extensibility of the environment; Can it Scale


• Usability of the tools and the similarities between the tools


• Serviceability of the physical environment


• Data conversion or exchange to new tools

What others can you think of?

Posted by Todd at May 19, 2008 6:37 AM

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Posted by: Susan Scrupski at May 19, 2008 11:56 AM

Posted by: Alton Drake at June 8, 2008 7:37 PM

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