I was rereading The World is Flat by Thomas Friedman and I reminded myself how far we have come with this Globalization 3.0. Recall, that Globalization 1.0 was focused on a country's dominating the global market place. Those countries that used technology, military technology in many cases, dominating the trade routes of the world. In Globalization 2.0, the company became the dominate force that controlled the market and those countries that embraced technology lead us to the 21st century. Specifically technology advancements in industrialization and technology became the core determinate of success. But, Globalization 3.0 is about the individual; not to be confused with Web 2.0 which is also about the individual. The enormous success in Web 2.0 and Enterprise 2.0 can only be described as... Well, I suppose Thomas Friedman would simply say I told you so. My thought when reading this was about the trademarks of each era. What were the physical trademarks of Globalization 1.0? I suppose the size of ones castle, army, or amount of land controlled by the ruling party. For Globalization 2.0, one would say the company name, workforce, buildings, logo, etc. represented the multi-national companies. How about you? Globalization 3.0! What are your physical representations of success? Your degree, that's it? The company you are currently employed by which was actually 2.0? Have you ever thought about the importance of creating personal trademarks of your knowledge, success, and passion? When was the last time you spoke to your local community of practice or posted on your industries blog? Now is the time to get off the fence and start building your brand. The only thing holding you back is you.