The Business Value of Blogging
Tuesday: December 18, 2007 6:31 AM
IBM has published an interesting newsletter focusing on the business landscape for blogging. The article discusses the impact blogging has and reality that Social Software is part of our life and a leading source of information. Ed Brill who runs one of the most popular blogs talks about “being able to have an intimate, one-to-one relationship with thousands of customers who buy/deploy/manage the product I sell is immensely rewarding. I’ve been able to win business, save business, and affect the market and competitive landscape through blogging.” Here is a link to the article.
http://www-07.ibm.com/innovation/au/ideas/blogs//pdfs/IFI_200709.pdf
In addition, the newsletter invited several IBM bloggers to answer five questions. So I thought I would give that a shot as well.
1. Three good reasons to blog about your work/job/career
Blogging forces me to be able to take my ideas and put them down on paper which forces some sort of rigor. Also, allows others to provide feedback when I am frequently off base.
Allows my group to advertise its products and services to the entire company.
Helps me locate people that have similar interests
2. The worst reason to blog about your work/job/career
To blog without the passion or commitment. If your blogging just to say your doing it then you have missed the point.
3. Three business buzzwords you can live without
Ecosystem: sometimes its warranted but most of the time, not.
Benchmarking: Benchmarking = Mediocrity, why be average?
Synergy: How can you have synergy in a command control environment
4. Best non-AT&T Blog you follow regularly
Tom Peters: Perhaps the best business thinker in the last 20 years
Nicholas Carr: Anyone willing to write a book asking if IT Matters is someone that I want to understand.
Jeff Livermore: Jeff and I went through the same Doctoral program so I like to keep up with his ideas. Mostly so I can tell him how wrong he is.. Ha-ha.
5. What has been an unexpected benefit or experience you’ve had thanks to your blogWatching the Enterprise Social Software environment grow and see the adoption occur. Despite many people doing what they can to stop the viral growth of Social Software and Collaborative Tools, they continue to expand.
IBM has published an interesting newsletter focusing on the business landscape for blogging. The article discusses the impact blogging has and reality that Social Software is part of our life and a leading source of information. Ed Brill who runs one of the most popular blogs talks about “being able to have an intimate, one-to-one relationship with thousands of customers who buy/deploy/manage the product I sell is immensely rewarding. I’ve been able to win business, save business, and affect the market and competitive landscape through blogging.” Here is a link to the article.
http://www-07.ibm.com/innovation/au/ideas/blogs//pdfs/IFI_200709.pdf
In addition, the newsletter invited several IBM bloggers to answer five questions. So I thought I would give that a shot as well.
1. Three good reasons to blog about your work/job/career
Blogging forces me to be able to take my ideas and put them down on paper which forces some sort of rigor. Also, allows others to provide feedback when I am frequently off base.
Allows my group to advertise its products and services to the entire company.
Helps me locate people that have similar interests
2. The worst reason to blog about your work/job/career
To blog without the passion or commitment. If your blogging just to say your doing it then you have missed the point.
3. Three business buzzwords you can live without
Ecosystem: sometimes its warranted but most of the time, not.
Benchmarking: Benchmarking = Mediocrity, why be average?
Synergy: How can you have synergy in a command control environment
4. Best non-AT&T Blog you follow regularly
Tom Peters: Perhaps the best business thinker in the last 20 years
Nicholas Carr: Anyone willing to write a book asking if IT Matters is someone that I want to understand.
Jeff Livermore: Jeff and I went through the same Doctoral program so I like to keep up with his ideas. Mostly so I can tell him how wrong he is.. Ha-ha.
5. What has been an unexpected benefit or experience you’ve had thanks to your blogWatching the Enterprise Social Software environment grow and see the adoption occur. Despite many people doing what they can to stop the viral growth of Social Software and Collaborative Tools, they continue to expand.
