Web 2.0 Book Chapter Overview
Sunday: September 23, 2007 4:22 PM
Here are the chapter highlights for Trademark 2.0 which is now available on Amazon.com.
Chapter 1: The World of the Information Worker
The opening chapter will review the historical transformation of work and an overview of the information worker. Information workers are the core producer of value within the enterprise as value is defined more and more by human capital. The purpose of the chapter is to introduce the reader to the important of their environment and the forces that impacting how they earn a living.
Chapter 2: The Imperative of High Performance
The second chapter will review the elements of high performance and the different methods people utilize to advance their career. The chapter will review the authors work methods and deliver a message of focus and long term commitment to personal renewal. This section will conclude by providing the reader with a high level review of the trademark framework
.
Chapter 3: Trademarking for Web 2.0
Chapter 3 will review the impact of Web 2.0 to our business, organizational, and personal lives. We will take an in-depth review of the technologies and social requirements in order to deliver value to the enterprise.
Chapter 4: The Maturity Model of High Performance
The maturity model puts a formal framework around the development of skills and the ultimate journey to be designated as a world class professional. The model will describe seven stages of development that will take the average performer to a world class designation.
Chapter 5: The Unique Value Opportunity
The unique value opportunity looks at the reader’s passion, talent, and value in order to determine what makes them one in a million. The author will step the reader through a process of understand and defining their value opportunity by utilizing proven techniques such as SWAT analysis and business case techniques.
Chapter 6: The Essentials of Networking
The following four chapters will walk the reader through the process and best practices off building a physical portfolio of trademarks. Networking is essential in that our relationships define who we are and the opportunities that are presented to us. While much has been written about networking the author will provide techniques for measurement and evaluation of the network itself.
Chapter 7: The Publishing Decree
This chapter will introduce the reader to the importance of getting published. Publications are critical in establishing credibility of your personal brand. The author will describe where to look for opportunities as well as some of the secrets of the trade.
Chapter 8: The Persona Principles
The persona chapter will focus on building the physical presence of the individual. The majority of the chapter will focus on the developing a personal brand web site but also include other opportunities such as the resume and CV. The idea here is to mange the perceptions of your personal brand and establishing the trust required.
Chapter 9: The Portfolio Process
The chapter on portfolio management will describe how an individual should manage their portfolio of achievement. All of us have accomplishments such as degrees or certifications. The author will walk the reader through a management and growth process to ensure long term designation as a world class expert.
Chapter 10: The Trademark Promise
The trademark promise will review the benefits of building ones physical essence of value. Benefits such as agility, versatility, and differentiation will be described in detail along with some shared experiences by the author. The purpose of this chapter is to show the reader what can be attained beyond the normal physical components of success. The chapter will end with a collection of things the reader can do in order to engage 2.0 technologies.
Here are the chapter highlights for Trademark 2.0 which is now available on Amazon.com.
Chapter 1: The World of the Information Worker
The opening chapter will review the historical transformation of work and an overview of the information worker. Information workers are the core producer of value within the enterprise as value is defined more and more by human capital. The purpose of the chapter is to introduce the reader to the important of their environment and the forces that impacting how they earn a living.
Chapter 2: The Imperative of High Performance
The second chapter will review the elements of high performance and the different methods people utilize to advance their career. The chapter will review the authors work methods and deliver a message of focus and long term commitment to personal renewal. This section will conclude by providing the reader with a high level review of the trademark framework
.
Chapter 3: Trademarking for Web 2.0
Chapter 3 will review the impact of Web 2.0 to our business, organizational, and personal lives. We will take an in-depth review of the technologies and social requirements in order to deliver value to the enterprise.
Chapter 4: The Maturity Model of High Performance
The maturity model puts a formal framework around the development of skills and the ultimate journey to be designated as a world class professional. The model will describe seven stages of development that will take the average performer to a world class designation.
Chapter 5: The Unique Value Opportunity
The unique value opportunity looks at the reader’s passion, talent, and value in order to determine what makes them one in a million. The author will step the reader through a process of understand and defining their value opportunity by utilizing proven techniques such as SWAT analysis and business case techniques.
Chapter 6: The Essentials of Networking
The following four chapters will walk the reader through the process and best practices off building a physical portfolio of trademarks. Networking is essential in that our relationships define who we are and the opportunities that are presented to us. While much has been written about networking the author will provide techniques for measurement and evaluation of the network itself.
Chapter 7: The Publishing Decree
This chapter will introduce the reader to the importance of getting published. Publications are critical in establishing credibility of your personal brand. The author will describe where to look for opportunities as well as some of the secrets of the trade.
Chapter 8: The Persona Principles
The persona chapter will focus on building the physical presence of the individual. The majority of the chapter will focus on the developing a personal brand web site but also include other opportunities such as the resume and CV. The idea here is to mange the perceptions of your personal brand and establishing the trust required.
Chapter 9: The Portfolio Process
The chapter on portfolio management will describe how an individual should manage their portfolio of achievement. All of us have accomplishments such as degrees or certifications. The author will walk the reader through a management and growth process to ensure long term designation as a world class expert.
Chapter 10: The Trademark Promise
The trademark promise will review the benefits of building ones physical essence of value. Benefits such as agility, versatility, and differentiation will be described in detail along with some shared experiences by the author. The purpose of this chapter is to show the reader what can be attained beyond the normal physical components of success. The chapter will end with a collection of things the reader can do in order to engage 2.0 technologies.
