Trademark 2.0 makes it to Amazon Rank 127,000. Ok that’s nothing to brag about but out of 4 million books available that’s not all that bad. Here is a nice comment left on LuLu.com for the book.

I really enjoyed reading Trademark 2.0. The author used examples throughout the book that perfectly illustrated his points. Some of the author’s points challenge conventional thinking and really made me re-evaluate some of my career and personal marketing plans. I really enjoyed some of the marketing ideas and intend to pursue several of them. I highly recommend this book to anyone in the IT or high tech world