Web 2.0 Creates Endless Micro-Markets
Wednesday: June 13, 2007 10:06 AM
In Web 1.0 organizations defined who the winners and losers were going to be. They defined the rules of play, rules of engagement, and framework of the eco-system. Standard products, delivered globally, and manufactured in mass. The soft drink industry provides a great example where the winners and losers were defined by the market penetration of global proportions. The winners were Coke and Pepsi and only the best of the best could compete for the customer’s attention.
In Web 2.0 organizations are defined by their leadership, not in mass markets but micro-markets. Here, the value equation is defined by the consumer not the producer which allow for endless product categories and an endless array of winners and losers. Case in point, take a look at the enormous size of the micro breweries or the numerous wineries.
The authors of the Blue Ocean Strategy focused on a specific wine producer called “Yellow Tail”. They broke tradition in so many ways but also entering into the Web 2.0 environments. It’s a new world and new day…
In Web 1.0 organizations defined who the winners and losers were going to be. They defined the rules of play, rules of engagement, and framework of the eco-system. Standard products, delivered globally, and manufactured in mass. The soft drink industry provides a great example where the winners and losers were defined by the market penetration of global proportions. The winners were Coke and Pepsi and only the best of the best could compete for the customer’s attention.
In Web 2.0 organizations are defined by their leadership, not in mass markets but micro-markets. Here, the value equation is defined by the consumer not the producer which allow for endless product categories and an endless array of winners and losers. Case in point, take a look at the enormous size of the micro breweries or the numerous wineries.
The authors of the Blue Ocean Strategy focused on a specific wine producer called “Yellow Tail”. They broke tradition in so many ways but also entering into the Web 2.0 environments. It’s a new world and new day…
Comments (1)
I would appreciate your feedback. I have revieved a lot of emails and traffic from a post last week on EW2.0 so expanded how I and JackBe views the landscape.
“I expanded a portion of this new picture to incorporate the two facets of Web 2.0 (The social collaborative paradigm shift & the Web 2.0 technology enablers that make this possible), how these once implemented correctly make up the Enterprise Web 2.0 infrastructure, and lastly how with the addition of a Enterprise collaborative paradigm shift, all make up Enterprise 2.0.”
Posted by: Mike Wagner on June 13, 2007 16:43