That's Not Good Enough...
Monday: June 4, 2007 3:28 AM
You have to be better than YouTube, MySpace and Wikipedia. If you take the average contributor rate in these organizations, as compared to the reader population, you will get some number around 0.16%. No, that’s not 16%, it is around a tenth of one percent. When you world includes billions of people then 0.16% produces a very large population of contributors to your social world. However, in a 100,000 person firm, you are talking 100 people. Doubtful that your CEO is going to spend too many resources for 100 people, regardless of who they are. The 0.16% is the percentage of YouTube contributors; when you look at Flickr it gets worse (0.02%). Keep in mind, this isn’t 0.02% of all the people on the Internet but rather only the total population of users.
The point is that what is acceptable on the Internet is unacceptable inside the enterprise. While I used 100,000 as a base, you’re not going to get 100% of the corporate population using your social services. One of your main objectives is the element of growth; growth in content, growth in usage, and growth in user base. All things being equal growth is the most important goal you have. All thing being unequal, growth is still your most important goal. At the end the end of the day, your Enterprise 2.0 implementation will be judged by growth. Nothing else…
You have to be better than YouTube, MySpace and Wikipedia. If you take the average contributor rate in these organizations, as compared to the reader population, you will get some number around 0.16%. No, that’s not 16%, it is around a tenth of one percent. When you world includes billions of people then 0.16% produces a very large population of contributors to your social world. However, in a 100,000 person firm, you are talking 100 people. Doubtful that your CEO is going to spend too many resources for 100 people, regardless of who they are. The 0.16% is the percentage of YouTube contributors; when you look at Flickr it gets worse (0.02%). Keep in mind, this isn’t 0.02% of all the people on the Internet but rather only the total population of users.
The point is that what is acceptable on the Internet is unacceptable inside the enterprise. While I used 100,000 as a base, you’re not going to get 100% of the corporate population using your social services. One of your main objectives is the element of growth; growth in content, growth in usage, and growth in user base. All things being equal growth is the most important goal you have. All thing being unequal, growth is still your most important goal. At the end the end of the day, your Enterprise 2.0 implementation will be judged by growth. Nothing else…
