Fifteen Ways the Enterprise 2.0 is a Business
Sunday: June 24, 2007 6:31 PM
Here are fifteen ways in which organizations need to run their corporate Web 2.0 implementation as a business.
1. Investment Capital
You need some initial investment of capital for the infrastructure and software.
2. Real Customers
You need to have real business customers and not just information technology users. These business users want real value and not just hyped value.
3. Suppliers
Traditionally, knowledge management suppliers have not had the recognition that they deserve. With Web 2.0, the suppliers take center stage. As Don Tapscott call them “Prosumers”.
4. ROI
Yes, you need to be able to find a way to calculate return on investment and there are plenty of models to choose from. Just last week, we had a customer log a $200,000 savings based on the use of our collaborative tool.
5. Products
No, your products are not the blogs, wikis, or collaborative sites; those are tools. Products are the things that you can do with the tool. See other 15 things here at collaborage. We refer to this as the product portfolio.
6. Services
You want to add value-add services to your products whenever possible. This service portfolio will enhance your position in the organization. Services can be things like environment setup, configuration, search scopes, vanity URL’s, and many others.
7. Solutions
Solutions are simply combinations or packaging of products and services. This might mean going to a business unit and adding Intranet replacement, team collaboration, executive blogs, etc. It’s a complete package offering.
8. Metrics
You should always measure everything. Measure the amount of content and the degree of usage so you can actually judge your success and natural progression.
9. Branding
It’s all about the brand. What is the perception of your implementation? Did you shape and manage that perception or was it formed by something else. Don’t leave anything to chance, especially the brand.
10. Marketing
In most cases, the failure for adoption is the lack of awareness of the solution. So utilize all of the marketing channels available including search integration, Intranet linkages, newsletters, blogs, professional profiles, etc. It’s all about business development.
11. Business Processes
Yes, you will have business processes that need to be automated. Business processes like collaboration site procurement, order status, storage extension, file restore, etc.
12. Online Customer Support
The online support organization requires that you understand the importance of training, online self-service, documentation, case studies, etc.
13. Online E-Commerce Environment
Perfection is the only acceptable option in representing your organization. Your site that contains your product catalog, service inventory, business process, and informational content must match the style guide perfectly. Great navigation, information architecture, content, and page layout are essential.
14. Competition
So you think you’re the only organization wanting or doing collaborative and social software? Guess again; you compete with everyone. You compete for information management, budget, exposure, and people. Welcome to the age of competition.
15. Customer Experience
At the end of the day, it’s all about delivering the customer experience. The customer experience is the result of #1 - #14 from the customer’s perspective. Get this right and you will be the best of the best.
Here are fifteen ways in which organizations need to run their corporate Web 2.0 implementation as a business.
1. Investment Capital
You need some initial investment of capital for the infrastructure and software.
2. Real Customers
You need to have real business customers and not just information technology users. These business users want real value and not just hyped value.
3. Suppliers
Traditionally, knowledge management suppliers have not had the recognition that they deserve. With Web 2.0, the suppliers take center stage. As Don Tapscott call them “Prosumers”.
4. ROI
Yes, you need to be able to find a way to calculate return on investment and there are plenty of models to choose from. Just last week, we had a customer log a $200,000 savings based on the use of our collaborative tool.
5. Products
No, your products are not the blogs, wikis, or collaborative sites; those are tools. Products are the things that you can do with the tool. See other 15 things here at collaborage. We refer to this as the product portfolio.
6. Services
You want to add value-add services to your products whenever possible. This service portfolio will enhance your position in the organization. Services can be things like environment setup, configuration, search scopes, vanity URL’s, and many others.
7. Solutions
Solutions are simply combinations or packaging of products and services. This might mean going to a business unit and adding Intranet replacement, team collaboration, executive blogs, etc. It’s a complete package offering.
8. Metrics
You should always measure everything. Measure the amount of content and the degree of usage so you can actually judge your success and natural progression.
9. Branding
It’s all about the brand. What is the perception of your implementation? Did you shape and manage that perception or was it formed by something else. Don’t leave anything to chance, especially the brand.
10. Marketing
In most cases, the failure for adoption is the lack of awareness of the solution. So utilize all of the marketing channels available including search integration, Intranet linkages, newsletters, blogs, professional profiles, etc. It’s all about business development.
11. Business Processes
Yes, you will have business processes that need to be automated. Business processes like collaboration site procurement, order status, storage extension, file restore, etc.
12. Online Customer Support
The online support organization requires that you understand the importance of training, online self-service, documentation, case studies, etc.
13. Online E-Commerce Environment
Perfection is the only acceptable option in representing your organization. Your site that contains your product catalog, service inventory, business process, and informational content must match the style guide perfectly. Great navigation, information architecture, content, and page layout are essential.
14. Competition
So you think you’re the only organization wanting or doing collaborative and social software? Guess again; you compete with everyone. You compete for information management, budget, exposure, and people. Welcome to the age of competition.
15. Customer Experience
At the end of the day, it’s all about delivering the customer experience. The customer experience is the result of #1 - #14 from the customer’s perspective. Get this right and you will be the best of the best.
