June 2, 2007

Fifteen Uses of a Corporate Blog

1. Executive Communications
2. Project Status Reporting
3. Sharing Knowledge and Professional Expertise
4. Gathering Collective Intelligence (Marketing Campaign)
5. Sharing Experiences; Vendor, Partner, or Product
6. Organizational Announcements and Upcoming Events
7. Sharing External Research or Information (i.e. Great Blogs)
8. Connecting the Enterprise Knowledge (RSS, Trackbacks, Bookmarking)
9. Newsletters (May should have included that in the Wiki as well)
10. Collecting Feedback from Townhalls, Meetings, or Off Site Sessions
11. Archiving Lessons Learned
12. Spreading Enthusiasm and Generating Buzz
13. Establishing Though Leadership and Professional Brand
14. Drive Traffic to an Internal Service like Collaboration Services
15. Demonstrating a Code of Ethic or Corporate Policy (Don’t Just Tell, Show)

Posted by Todd at June 2, 2007 10:24 PM

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