June 2, 2007

Enterprise 2.0 Customer; I was Wrong

A couple days ago, I posted that there were two types of Enterprise 2.0 customers or opportunities. I was wrong, dead wrong. The “engaged” and the “not engaged” left out the group that is currently “being engaged”. How silly of me to forget that there is a transition period where everything you do is being showcased. That amount of time where the individual is just getting started.

We can classify this group into three service offerings just like Kroger does when they checkout a customer: self-service, 10 items or less and full service. The key is to recognize that everyone is different and their needs are different so you can’t just assume everyone is a self-service type of individual. I’ll try to do better in the future with my posts.

Posted by Todd at June 2, 2007 9:43 PM

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