So they put you in charge of the Collaboration rollout and that’s the good news. What type of business are you going to build? McDonalds or the Whompoa Club (Shanghai). The objectives are very different; McDonalds wants to process as many customers as possible in the shortest amount of time possible. Since the power of social software is the number of people involved then I am leaning more toward this model. In fact, that is exactly how we have modeled our environment.

Since we measure ourselves by the number of sites, amount of content stored, the number of users, and the amount of usage in the environment then we have to focus serving the entire organization which leads us to mass adoption. McDonalds is a great analogy for how the collaborative business should operate. We want a clean store, with clear communications, and helpful staff (Ok, McDonalds might be a bad choice). The same with our implementation, we want to have an inviting client-support store that helps people understand how they can get a collaborative solution, training, coaching, and other educational processes. Hence, the menu of options is clear, simple and easy to use. The ordering process is also very simple and easy to understand. The main different is that if you want mass adoption, you can‘t put people into the Whompoa Club of collaborative solutions. Mass adoption requires mass production! Here is where simplicity comes into play. More on this next week.