Enterprise 1.0 versus 2.0
Thursday: May 24, 2007 11:41 AM
While the differences between Enterprise 1.0 and 2.0 are grey at best, we can attempt to draw some segmentation by reviewing the high level characteristics. The following table provides a side by side comparison of these technologies.
Enterprise
1.0 Characteristics
Enterprise
2.0 Characteristics
Static Content
Dynamic Content
Producer Based Information
Participatory Based Information
Messages Pushed to Consumer
Messages Pulled by Consumer
Institutional Control
Individual Enabled
Top Down Implementation
Bottom Up Implementation
Users Search and Browse
Users Publish and Subscribe
Transactional Based Interactions
Relationship Based Interactions
Goal of Mass Adoption
Goal of Niche Adoption
Taxonomy
Folksonomy
In the Web 1.0 environment, information was largely static and controlled by a few resources. Specifically, the individual or organization that produced this information pushed information to the end user by either controlling the access or limiting the feedback options. Web 2.0 turns that model around and create a far greater dynamic environment where each consumer has the ability to contribute to the overall value of the information itself. Instead of searching and browsing topics, Web 2.0 users are allowed to publish and subscribe to the content which results is a more bottom up implementation.
While the differences between Enterprise 1.0 and 2.0 are grey at best, we can attempt to draw some segmentation by reviewing the high level characteristics. The following table provides a side by side comparison of these technologies.
| Enterprise 1.0 Characteristics | Enterprise 2.0 Characteristics |
| Static Content | Dynamic Content |
| Producer Based Information | Participatory Based Information |
| Messages Pushed to Consumer | Messages Pulled by Consumer |
| Institutional Control | Individual Enabled |
| Top Down Implementation | Bottom Up Implementation |
| Users Search and Browse | Users Publish and Subscribe |
| Transactional Based Interactions | Relationship Based Interactions |
| Goal of Mass Adoption | Goal of Niche Adoption |
| Taxonomy | Folksonomy |
In the Web 1.0 environment, information was largely static and controlled by a few resources. Specifically, the individual or organization that produced this information pushed information to the end user by either controlling the access or limiting the feedback options. Web 2.0 turns that model around and create a far greater dynamic environment where each consumer has the ability to contribute to the overall value of the information itself. Instead of searching and browsing topics, Web 2.0 users are allowed to publish and subscribe to the content which results is a more bottom up implementation.
Comments (1)
Sounds like real "lean" organizations are going to be the enterprises 2.0 of the future.
Looking forward to the coming changes that are presently lying under the surface of what we see in daily business right now.
Is there a right time to come up? I would say, there always is some hole to step out of the waters of "daily business" to create a truely sustainable customer driven economy.
Let's take the steps together:-)
Best regards from Germany
Ralf
Posted by: Ralf Lippold on October 1, 2008 07:47