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AT&T Moves HQ to Dallas, TX

Last week, AT&T announced that they are going to move the corporate headquarters from San Antonio to Dallas, TX. This seems like it would be big news; a fortune 10 company moving to a new location. Can you imagine Ford moving his Green River plant to Oklahoma or Mr. Walton moving from Bentonville, AR.? Yet, the AT&T move barely made it to the AP. Why?

First, we don't really have "workplaces" anymore. They have been replaced by "workspaces". Does it really matter that the person you are calling on the phone is in the next cube, down the hall, or on the other side of the world? The clear answer is no. The majority of information worker activities are managed electronically with Office products, developed applications, and collaborative software. Distributed teams are the norm while centralized locations are become rare. Work can easily be disassembled and distributed around the world and then reassembled for the customer at the point of purchase.

The second observation is that time and space have been condensed by the advancement of technology. You use to have 20 years to develop products, now you may get 6 months. It now takes only a couple more hours to build a designer handbag as compared to building a car. Personal computers are customized on demand while you can order just about anything 24 hours a day at Amazon.com. We have reached the point where workforces are so distributed that moves like these have very little impact to the customer or employee.

The move itself will have one benefit. I would be remiss not to mention the bragging rights of moving to the beloved home of the Dallas Cowboys.


AT&T Moves HQ to Dallas, TX

Last week, AT&T announced that they are going to move the corporate headquarters from San Antonio to Dallas, TX. This seems like it would be big news; a fortune 10 company moving to a new location. Can you imagine Ford moving his Green River plant to Oklahoma or Mr. Walton moving from Bentonville, AR.? Yet, the AT&T move barely made it to the AP. Why?

First, we don’t really have “workplaces” anymore. They have been replaced by “workspaces”. Does it really matter that the person you are calling on the phone is in the next cube, down the hall, or on the other side of the world? The clear answer is no. The majority of information worker activities are managed electronically with Office products, developed applications, and collaborative software. Distributed teams are the norm while centralized locations are become rare. Work can easily be disassembled and distributed around the world and then reassembled for the customer at the point of purchase.

The second observation is that time and space have been condensed by the advancement of technology. You use to have 20 years to develop products, now you may get 6 months. It now takes only a couple more hours to build a designer handbag as compared to building a car. Personal computers are customized on demand while you can order just about anything 24 hours a day at Amazon.com. We have reached the point where workforces are so distributed that moves like these have very little impact to the customer or employee.

The move itself will have one benefit. I would be remiss not to mention the bragging rights of moving to the beloved home of the Dallas Cowboys.


Micro-Business Processes

Dr. Muhammad Yunus won the Nobel Peace Prize for developing his Micro-Lending practice and the creation of the Grameen Bank. The idea is fairy simply in that his company would setup an environment where extremely poor people would be able to get small loans in order to create businesses. He talked to 42 impoverished women from a nearby village and found that they were all hardworking people who were paying outrageous fees to suppliers because they could not pay in cash. Dr. Yunus found out that US$27 was all that was needed for the women to buy their supplies directly and bypass the creditors. He gave each of the woman a small loan, and was quickly paid back- and each of the women had enough profit to continue to directly purchase their supplies-instantly making more profit than they ever had before. When you look at the business model you will see some interesting dimensions:

  • The company loans money to individual within small groups of 8-5 people
  • The small groups apply “Social Collateral” to each other to ensure payment
  • The company receives a repayment rate or more than 95%
  • Loans are quick to setup without lengthy documentation
  • Loans range from $20 - $200 in size
  • Small weekly payments are used versions larger monthly ones
  • Rates are higher but most view the availability of capital more important than the cost of the capital
  • These loans make an immediate and big impact on the family • Simple loan product offering

Clearly, micro-lending is a great idea that has worked to help millions of people. One interesting aspect of the Web 2.0 environment is the emergence of Micro-Business Processes. At a recent conference I attended, one of the speakers referred to it as Business Process (Big BP) versus business processes (little bp). Big business processes are usually automated with large scale investments in products like SAP or Customer Relationship Management (CRM) products. In many ways, the entire SOA movement revolves around automating and re-engineering the business process. However, these systems don’t address the thousands of small business processes or Micro-Business Processes that our organizations deal with on a daily basis. These small processes might include an approval for purchasing office supplies, signing up for a Cancer screening, or tracking our “To Do” items in a central location. How do these processes compare to the Micro-Lending described above?

  • The processes are usually limited to a small group of people, either on a team or within an organization
  • The processes are quick to setup without lengthy documentation or training
  • The cost of these systems are low when spread across thousands of environments
  • These processes make an immediate and big impact on the organization.
  • The processes can be quickly integrated with other Social or Collaborative tools
  • The life span of these processes can range from a few days to years
  • The value of these processes is in the numbers or volume of information processed • Easy to setup and administer

Just a few years ago, the micro processes were delegated to email or the physical presence. For example, suppose you wanted to ask folks to register for an upcoming training class. Since you don’t have a centralized application (i.e. Big BP) you would ask attendees to send an email confirming their registration or passing around a signup sheet.

Many of the processes were integrated into documents or spreadsheets in order to capture the metadata of the transaction. This metadata might include the class selected, time of attendance, or which food item they would bring for the Lunch and Learn. Today, we have a whole new toolbox of technologies that enable the automation of these processes. In many ways, the formal applications deal with business processes from the top-down perspective which require higher levels of investment. The informal organization or project based organization needs bottom-up technologies that are simple to use and easy to engage. It’s common knowledge that the most critical information that flows through out the organization never gets captured or reused by the enterprise.

Collaborative tools such as Microsoft’s SharePoint or Social Software tools such as Social Text’s Wiki, enable the end user to build business processes themselves. While some of this value is hidden in the “User Generated Content” description, the ability for end users to create “User Generated Business Processes” has enormous implications. First, with simple collaborative tools we can capture the contextual information to supplement the codified information normally captured. Organizations can become agile and be able to adjust their internal processes to match the external world which never stays static for long. Additionally, organizations can built up communities where they can information and best practices to enable some element of reuse.

And, they are doing just that. Over the past 3 years, we have watched our organization deploy well over 45,000 collaborative environments along with thousands of social software environments. The information worker is embracing the technology and starting to take control of the final frontier. However, there are still problems and concerns that have emerge. Principally, we just went through 15 years of breaking down the silos and organizational barriers to integrate the large business processes. Commonly referred to as Enterprise Application Integration, organizations have spent years integrating similar business processes. Now, we are moving in the opposite direction by allowing and encouraging the development of these small business processes. Clearly, redundancy and replicated metadata will happen quickly.

So what does this mean? It means that the first part of Web 2.0 which allowed the individual to capture and disseminate information is moving along but the ability to integrate business processes on the individual level is just beginning. In the world of Metadata, we called this jump the difference between an active versus passive repository. The days of the passive Web 2.0 environment are coming to an end.


Enterprise 2.0 Blueprint

I have to admit that I am more of a visual person. I like to see all of the pieces put together in order to get an idea of what I am looking at and how I might be able to utilize it. After a couple of weeks, I put this model together to pull together the various pieces of the Enterprise 2.0 puzzle.

  • Business drivers for investing in Web 2.0 technology
  • The actors or people involved with the effort
  • The technologies within the Web 2.0 domain as well as related ones
  • The methods of deployment; the how the technologies are being used
  • The impact to the employee, the department and the business

 

Download Web 2.0 (Enterprise 2.0) Blueprint Here

 


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©2007 R. Todd Stephens, Ph.D. All rights reserved