« Value Creation in Enterprise 2.0 | Main | Design and Usability are Irrelevant in Web 2.0 »

March 5, 2007

Paving the Cow Paths

Web 1.0 was about “Paving the Caw Paths”; we took the current and well defined business processes and simply automated them with faster and faster technology. While many will argue that Business Processing Reengineering efforts are redefining the way in which business gets done but from the 50,000 foot level, it’s much of the same. The idea of a cow path was to define a walk where all of the cows would follow one after another as if lead by some force of nature. Web 2.0 networks the cows together and allows them to define the best path for the situation they are in. One would expect to see mass chaos emerge but how to you think the original path was formed? Farmer Brown didn’t go out there with his shovel and declare all cows will follow this path. The essence of 2.0 is to review and evolve that path depending on the changes in the community and the environment.

Posted by Todd at March 5, 2007 6:57 PM