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November 14, 2006

Fish Eye Effect

The fish hook effect is the natural progressing of information exchange when something is published. Imagine a chart with the number of downloads on the vertical axis and time on the horizontal axis. When you initially publish something there is a small hit with your loyal readers or visitors. Then viral marketing or simply word of mouth spreads and the number of downloads increases up to a point where access levels off. Then, like all content that isn’t regularly updated the usage begins to tail off and drop. This will continue unless additional marketing or advertising is done. However, this drop in usage will also level off to a point of minimal access which holds steady for the duration of the existence of the content. What’s really interesting we see the fish eye phenomenon with every type of content published including Intranets, documents, and weblogs. This is the exact reason that we need to ensure that out content continually expands or gets updated or the usage will flat line.

Posted by Todd at November 14, 2006 1:33 AM