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September 11, 2006

New Customer or New Products

For any organization that reaches out to the global economy, you spend an enormous amount of time pondering how you can get more customers. We have this great metadata application and how can we get more people involved in the production and consumption of the metadata. The biggest issue is that you don’t know your current or potential customer base. What would happen if you turned this around? Within a corporation, we can do just that by asking what products can we deploy for the customers. This is more than a semantic twist; this is a strategic question.

Posted by Todd at September 11, 2006 3:30 PM