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June 29, 2006

The Beauty of Information

It’s interesting that the majority of award winning sites are all Flash sites. Cool designs seem to focus more on the visual cuteness that actual customer value. Information Architecture is beautiful and when sites are well architected they scream value and utility. Perhaps, we should start an Information Architecture Site of the Day; dedicated only to those sites that are, in the eye of the beholder, beautiful.

Information architecture does not mean plain and boring; you can have great graphics but the generation of value is in the content and the IA. What makes a great meal? Is it the food, cook and recipe or the garnish weed that is placed on the plate. Ok, I am showing my lack of sophistication with the weed comment but you get the idea. Maybe we have too many designs and not enough IAs. Or have the visual graphics crowd bullied their way into the environment while we cower in the corner.

Posted by Todd at June 29, 2006 12:00 PM