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June 12, 2006
June Article on the Long Tail of Metadata
In 2004, Chris Anderson wrote an interesting article on a concept referred to as the Long Tail. The long tail is basically the products and services that have lost their sale ability within a geographical area. One of my favorite books on personal marketing was published in 1997 titled The Persona Principle: How to Succeed in Business with Image Marketing by Derek Armstrong and Kam wai Yu. You would be hard-pressed to locate this book in any bookstore, and even Amazon has it ranked number 1,140,052. Online retailers can carry a much larger inventory than physical stores, which allow them to generate more sales along the long tail of popularity.
Where does traditional metadata fit into this model? Traditional metadata focused on data and transformation-type assets with a few business rules tossed in on the side. Applying the "long tail" framework, we would include many of the enterprise metadata components as well as other data elements that might not be labeled as enterprise.
Posted by Todd at June 12, 2006 11:09 PM