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May 31, 2006
Branding Model: Request for Review
Over the past three months, I have done a deep dive into the concepts of personal branding which included four books and countless articles from both the academic and professional perspective. More importantly, I took a look at my own journey and started laying out a framework for others to replicate. My first realization is that personal branding which focuses on emotions, perceptions, and the meta-physical elements has a second dimension. That dimension is the trademark or the physical elements of the branding process. These trademarks include the network, publishing, persona, and portfolio. In addition, I pose the question of the personal brand promise and the existence of a personal branding maturity model.
What emerged from this research is a model with 6-8 areas of focus with as many as 123 tasks. While the model reflects my efforts over the past 7 years, does the model apply to others that have also been in the personal branding process? Would anyone be willing to review the model and provide feedback on the gaps and accuracy based on your experiences?
If you are interested then drop me an email and I will send the power point for your review. All I ask is for you to provide feedback within a couple of weeks of review.
Posted by Todd at May 31, 2006 1:04 PM
Comments
I am also very interested in personal branding...thx
Posted by: Gary sain at June 1, 2006 12:43 PM