August 3, 2005

New Search Methodology

Who or what will derail Google from the top spot in the internet search arena? Some will say no one, but you don’t have to look far to see that the vast majority of businesses on the Fortune 100 did not exist a 100 years ago. Change and the basic business model continue to change at an alarming speed. The two obvious directions include the semantic web and a search engine based on the actual usage data. Since I have been a negative –nanny on the semantic web, I had better not say that they will be the next phase or solution. So, perhaps it will be an actual usage data algorithm versus a recursive link algorithm. But the data does not exist, you say for a large scale deployment or application. True, or is it? Today, most sites come with open source applications that provide insight into your traffic patterns: most viewed, access duration, entry pages, path analysis, etc. Other products like Web Trends provide the service for purchase so the not only does the exist but the applications are already in place. The issue is simply access, consolidation of data, and algorithmic indexing. So, do you want to be a zillionaire? Then build a business model, an application, and go forth and conquer.

Posted by Todd at August 3, 2005 10:26 PM