« Commoditization of Knowledge | Main | Can we compete with India and China? »

August 12, 2005

Blue Ocean Strategy

Some books you can fly through and read like a Harry Potter Book while others stop you in your tracks. Recently, I read a book that had absolutely nothing to say until the seventh chapter. And even then, most of the material was repeated from other authors I have read. However, a couple of weeks ago I started reading the Blue Ocean Strategy and I have not got past the second chapter. Why? Because this book is making me think about how I am deploying metadata, collaborative services, and information technology and how it competes within the organization. Believe me, not many books stop me cold as this one has. The Eliminate-Reduce-Raise-Create Grid is awesome and the Strategy Canvas is elegantly simple. Just these first two chapters are worth the price of admission.

The book is authored by W. Chan Kim and Renee Mauborgne; Published by HBR Press.

Posted by Todd at August 12, 2005 11:59 AM

Trackback Pings

TrackBack URL for this entry:
http://www.rtodd.com/cgi-bin/mt/mt-tb.cgi/4