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June 21, 2005

Daily Rant...

Got a call from a vendor not too along ago that wanted me to review their product. The sales person directed me to their web site where they quoted the benefits of advanced technology like OWL. I asked the gentleman what OWL stood for and his response was telling. No, I don’t know what it means. Well it means Web Ontology Language and 99.9% of your customers are not going to know or understand what it means. Stop killing our profession with Acronyms that you can’t explain. Vendors better start learning to sell to business people and not technology professionals. Soon they won’t be any IT folks left in the sea of outsourcing

Posted by Todd at June 21, 2005 6:55 PM