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April 13, 2005

Book Review

The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism - Shoshana Zuboff, James Maxmin

Most of the time I pen a small paragraph describing the book but leave it up to you to discover the knowledge held within; not this time. The Support Economy is written by a brilliant Harvard Business School social psychologist with a savvy CEO of companies such as Laura Ashley and Volvo. The result is a book that may be the best on the market to actually explain the future of business. Many authors describe the future age as one of knowledge, conceptualization, or free agency. But, very few go into the level of details and provide a glimpse of the future. The Support Economy is not an easy read that you can sit by the beach and point read. The book describes the past, present, and future state of business and how that will influence how we move to the next phase of work. The authors call "distributed capitalism;" the need to move beyond the relentless optimization of transactions and towards the maximization of value in the context of people's lives. Provide “Deep” support that moves beyond products, services, and experiences. The death of the transaction is upon us and now we have a guide

Posted by Todd at April 13, 2005 1:12 PM