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January 26, 2005

Vision for RTodd.com

In 2005, you will see many changes within the RTodd.com organization. It is easy to simply see a new design, a new template, or new pages but the reality is that change is only a small piece of what we are doing. The online environment is going to change the basic foundation of our existence. The brand is the perception of value that the web environment signifies about the organization: what we stand for, our values, and our strengths. RTodd.com needs to move beyond a personal snapshot and become a place where data professional go for information, knowledge, and understanding.

The majority of the information placed on the web is not to sell something but rather to simply be heard. The Internet allows us all to be heard, perceived, and branded by our own imagination. The Internet is dynamic, un-tethered, build with passion, unedited, governed only by technology, and available to all. The Internet works 24x7, 365 days per year, works equally well in Sharpsburg, GA as it does in Shanghai, China. The Internet is not always accurate, sometimes confusing, without management or guidance, and many times fails to deliver accurate information to the end user. The Internet is a thing of beauty that works precisely because it is uncontrolled and the sheer volume of information that is available.

Posted by Todd at January 26, 2005 12:35 AM