R. Todd Stephens, Ph.D.

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Technology Professional. | Information Architect. | UI/UX Designer. | Academic Author.

R. Todd Stephens

Technology Professional.

Technical Skills

UI/UX Design
HTML / CSS3 / JQuery
Information Architecture
Data Architecture
Enterprise Architecture
Metadata Management


Business Skills

Social Media
Resource Development



Microsoft SharePoint
Microsoft SharePoint Designer
Microsoft Office
Adobe Acrobat
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Dreamweaver

Social Profiles

Professional Profile

Currently, I am a Senior Technical Architect working for the AT&T Corporation in Atlanta, GA. Over the years, I have served as the technical architect for setting the corporate strategy and architecture for the development and implementation of Enterprise Metadata Repositories (knowledge stores), Online Ordering for internal procurement, Collaboration tools, Web 2.0 and Wireless technologies. Today, I spend most of my time performing the function of Desktop Software Architect and Cloud Computing.

For the past 32 years, I have worked in the Information Technology field including leadership positions at: AT&T, BellSouth, Cingular, Georgia-Pacific, The Coca-Cola Company, Southern Linen, Fannie Mae Software Systems, Lummus Industries, and The Georgia Company.

While I am an Architect by day, I love web design and the fundamentals of information architecture. I use this web site to learn new technologies and how design can enable trust. Between 2003 through 2007, I wrote a monthly column in DMReview and delivered keynotes, tutorials and educational sessions for a wide variety of technology conferences around the world. I am a student of organizations trying to get a handle on their internal knowledge management- how they acquire, how they broker it, and how they disseminate it throughout the corporation. Understanding information has replaced physical assets as the driver of value leads me to believe that the management of those information-based assets is critical to the future growth of business. On this, I have been awarded Eighteen U.S. patents in the field of technology.

I hold degrees in Mathematics and Computer Science from Columbus State University, an MBA degree from Georgia State University, and a Ph.D. in Information Systems from Nova Southeastern University. The majority of my research is focused on Metadata Reuse, Cloud Computing, Repository Design, Enabling Trust within the Internet, Usability and Repository Frameworks. In addition, I have co-authored various books on Service Oriented Architectures, Open Source, Enterprise 2.0, Virtual Environments, and Integrating Web 2.0 technologies.


Awards and Honors

  • AT&T /BellSouth Patent Achievement Award (2002, 2004, 2005, 2013, 2018)
  • CIO Award (Top IT Award), IT Wall of Stars, IT Rewards
  • Trailblazer Award (2017)
  • Top 4 Metadata Implementations Industry Award (2002)
  • Outstanding Enterprise Metadata Implementation Industry Award (2003)
  • AT&T Fellow Nominee (2008)



  • MCTS: Microsoft Office Share Point Server 2007 (2007)
  • MCTS: Windows SharePoint Services 3.0 (2007)
  • Front-End Web Development: Udacity Nano-Degree (2015)
  • Senior Web Developer: Udacity Nano-Degree (2016)



Years of Experience





Professional and Academic Publications.

Patents (20)

Creativity is thinking up new things. Innovation is doing new things. These patents span the field of technology from Metadata Management to Cloud Computing.

Academic Publications (12)

One thing I learned during my doctorate is that giving back to the academic environment is critical. I am a firm believer in the responsibility of expanding the body of knowledge.

Books and Book Chapters (12)

These books range from topics about Data Management to Collaborative Solutions. Some did better than others; Trademark 2.0 hit the top 10% on Amazon.com in 2007.

Books Edited (5)

While writing is an important aspect to my career, helping other authors is also critical in ensuring all points of view are realized.

Professional Presentations (41)

For a few years, I had the opportunity to travel around the world and present innovative ideas on Metadata Management and Collaborative Technologies.

Professional Publications (68)

These publications include a professional monthly column which ran from 2003 through 2007.

Trademark 2.0

Defining Your Value in a Web 2.0 World.

Globalization has taken on a whole new definition and meaning since 1999 when only a few organizations sent work overseas during the Y2k crises. Today, just about every organization is trying to stay competitive by sending operations, development, and design to countries such as India, China, or Russia. For the information worker the facts can be unnerving to say the least. While the percent of jobs lost due to outsourcing remains in the single digits, no one can deny the trend of exponential growth will continue. With research firms continuously publishing reports on how organizations can leverage technology from these countries, there will be no shortage of fear in the coming years.

Hardly an information technology book or magazine can be picked up that does not mention the focus to achieve enterprise effectiveness or share information in a manner that allows the organization to react in an effective manner across the entire supply chain. The result of these efforts to lower the costs and gain a competitive advantage within the supply chain has lead to a much more diverse community of individual suppliers. This transformation from hierarchal controlling structures to distributed flat organizations has created what Dan Pink calls the Free Agent Nation. The reality is that free agents may not come from next door but rather the next country. Employees need to adapt by creating unique value propositions that are captured with their Trademark. This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage.

Available at Amazon.com Available at Barnes and Noble


My Education and Experience.


Doctor of Philosophy (Ph.D.)

Information Systems

Awards / Honors: Upsilon Pi Epsilon (Computer Science Honor Society), Texas Tech University, 2003, 2004.

Dissertation: A Framework for the Identification of Electronic Commerce Design Elements that Enable Trust within the Small Hotel Industry. Download.

Published: Proceedings of the 42nd Annual ACM Southeast Conference (Published in 2004, 34 Citations).

Dissertation Committee: Maxine S. Cohen, Ph.D. (Chair), Frank Nasuti, Ph.D., and Easwar Nyshadham, Ph.D.

Nova Southeastern University
Fort Lauderdale, Fl

Masters of Business Administration (M.B.A.)

Information Systems Management

Awards / Honors: Georgia State University Deans List, 1989, 1990

Georgia State University
Atlanta, GA

Bachelor of Science (B.S.)

Mathematics / Computer Science

Columbus State University
Columbus, GA


Senior Technical Architect

AT&T Corporation, Atlanta, GA: August 1997 - Present
BellSouth Corporation, Atlanta, GA (Technical Director): 1999-2006
Cingular Wireless, Atlanta, GA (Sr. Technical Architect): 1997-1999

Areas of Responsibility
  • Adobe Software Technology Manager
  • Architecture Roles
    • Application Architect
    • Desktop Architect
    • Data Architect
    • Enterprise Architect
    • Technical Architect
  • Cloud Computing (Communications / Service Registry)
  • Collaborative Technology and Social Media
  • Enterprise Metadata and Repository Services
  • UI/UX Design/Development (100+ Sites)


Atlanta, GA
1997 - Present

Lead Systems Analyst

Areas of Responsibility
  • Enterprise Desktop Support
  • Human Resources Applications
  • Application Design, Analysis, and Development
  • Enterprise Architecture
  • Team Management (45 Employees)

Georgia-Pacific Company

Atlanta, GA
1996 - 1997

Senior Systems Technologist

  • Office Productivity
  • Backend Email Systems
  • Application Design, Analysis, and Development

The Coca-Cola Company

Atlanta, GA
1990 - 1996
Download CV/Resume for Employers from 1983 to 1990

Evolution of Design

Design is important and a huge interest for me personally. I started my Personal Brand site development back in 1999 and as you can see from the designs there has been some level of progress over the years. More than anything, it's interesting to see the design differences. I love making things better and more useful, design allows me to do just that.

My Website


My latest version based on Bootstrap and is responsive across a variety of devices.

My Website


Perhaps the longest version in production of RTodd.com. The site served me for almost 4 years.

My Website


Added JQuery to showcase the element of interactivity and pull the user into the site.

My Website


Check out that Wood Background as well as other technology elements like RSS.

My Website


A business card version of the home page with an integrated blog with over 1,000 entries.

My Website


Ok, check out the hour by hour header which changed based on the time of day and moon phase.

My Website


At the height of our Metadata Journey, this site shared our best practices.

My Website


Integrated Flash Header and a clear movement toward usability and HCI techniques (Learned in Class).

My Website


The first iteration of my website (RTodd.com) and my first step in personal branding.

My Website


TrustStudy.com was used for my Dissertation and serving as the survey instrument.

My Website


PhDSurvey.com was the very first production site to showcase my Ph.D. journey.

Favorite Things

Here are a few of my favorite things.

  • Sweet Pea

    Our wonderful dog and companion.

  • Skiing

    Great Weekend Getaway.

  • My Family

    A few years ago.

  • Vacation

    Fort Walton Beach, FL.

  • Our Kids

    When they were young.

  • My Family

    Vacationing in the Mountains

  • 1985 300ZX

    My favorite car.

  • Golf

    Golf, Golf, Golf.